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Smashed my first 10k month!

A detailed account of a Fastlane process...

Zain Miah

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What can I say.

Not long ago maybe a few months I made a post saying I finally was able to quit my job as my coaching business scaled me to $3-4k a month which was helping people quit porn.

Upon doing so I eventually had people on my social media ask me how I started my business and ended up paying me to teach them how to do the same (not from here just to clear that up lol)

Anyway eventually I started realising it could be very profitable to teach people how they can start their own coaching business from scratch.

So 3 weeks ago I launched a program to my audience for $1k on how to start ur own coaching business and quit your job.

Boom - about 5 sales for $1k.
Then increased my price and made 2 sales of $3k

All for a simple 4 week cohort.

I made about 1-2k as well from selling workshops etc.

So all in all - 12k up in the last 3 weeks from an idea that sprung out of nowhere.

It’s like MJ said in unscripted I believe. Don’t make a restaurant. Sell food supplies to restaurants.

It’s beautiful how an opportunity came.

Now I am creating a mastermind and aim to scale that to 100k/mo within the next 1-2 years.

Thank you MJ you changed my life.

If it wasn’t for you books I would’ve still been working in a warehouse.

$12k in a month at age 20 is crazy for me. 100k/mo here I come.
 
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MaxKhalus

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MJ DeMarco

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Why don't you like the business model of self improvement coaching?

Because people with zero experience and questionable credibility have no business coaching, let alone selling their strategies to others. This trend leads eager, unsuspecting people down a path that’s more about smoke and mirrors than actual skill development.

A legitimate coach doesn't just have a resume; they have a track record of real-world successes and failures, lessons learned in the trenches, not just from behind a screen. Now, it seems anyone with a laptop and a TikTok account sees themselves a coach. But slick videos and above average knowledge of marketing don’t equate to expertise.

Real coaching demands depth, experience, and a proven record – something most of these 20 year old gurus who sell coaching programs on how to be coaches to other 20 year olds don't have.
 

biophase

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I don’t get it?
You started a coaching business teaching others how to be in the coaching business with virtually no experience or track record. What are you even coaching them on? And now… mastermind to $100k/mo?
 
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Kevin88660

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What can I say.

Not long ago maybe a few months I made a post saying I finally was able to quit my job as my coaching business scaled me to $3-4k a month which was helping people quit porn.

Upon doing so I eventually had people on my social media ask me how I started my business and ended up paying me to teach them how to do the same (not from here just to clear that up lol)

Anyway eventually I started realising it could be very profitable to teach people how they can start their own coaching business from scratch.

So 3 weeks ago I launched a program to my audience for $1k on how to start ur own coaching business and quit your job.

Boom - about 5 sales for $1k.
Then increased my price and made 2 sales of $3k

All for a simple 4 week cohort.

I made about 1-2k as well from selling workshops etc.

So all in all - 12k up in the last 3 weeks from an idea that sprung out of nowhere.

It’s like MJ said in unscripted I believe. Don’t make a restaurant. Sell food supplies to restaurants.

It’s beautiful how an opportunity came.

Now I am creating a mastermind and aim to scale that to 100k/mo within the next 1-2 years.

Thank you MJ you changed my life.

If it wasn’t for you books I would’ve still been working in a warehouse.

$12k in a month at age 20 is crazy for me. 100k/mo here I come.
The people who are rather qualified to judge you are your customers.

If you make money and your customers are happy imo you have a good business.

The market is a weighing machine. If you are doing a bad job you wont get repeat customers.
 
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pmb1

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The people who are rather qualified to judge you are your customers.

If you make money and your customers are happy imo you have a good business.

The market is a weighing machine. If you are doing a bad job you wont get repeat customers.
Agreed. Experienced or not, if he is making money it's because his customers are happy to pay.
It's not like he's forcing them to do so.

You can't be mad at the price tag of the sneakers. You either buy them or not.

And to me it seems this thread is jealous of how rapid his success was compared to the average starting entrepreneur.

Congrats Zain on the 10k, keep doing your thing.
 

Aidan04

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It's all a pyramid scheme. I see absolutely 0 evedence of re-orders or proof that these people actually got results. I'm surprised you found people desperate enough for this!

What the F*ck are you actually selling?

You do know this is illegal right?
 
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Devilery

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There was a guy making a decent amount of money with AI porn, and he was mostly hated, although I supported him. Same thing here, value is subjective. If someone pays for it and doesn't ask for a refund or asks for a refund but gets it, you're good. Some of the best sports coaches in the world would get absolutely destroyed on a field with sub-average pro athletes.

While I do agree that you likely have little to no track record, someone might still benefit from it, even if it's something generic that you teach and easily available, it could be just what someone needs to pick something to act on and succeed (although that's again their effort not yours).

It would be foolish for you to scrap it if it works. Keep going, keep learning, and keep providing more value and you'll build the track record needed to develop an actually useful product. Coaches will always have 90% haters and 10% who changed their life partly thanks to them. Focus on that 10% (might be a lot less than 10% but no, you won't ever run out of "greater fools to sell to".
 

Fasted

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I’m confused - I want someone to take my money, stop me watching naughty stuff, and make me rich. Preferably the same person,

Who here can help me?

(Please)
 
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Black_Dragon43

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I honestly don’t get why people are giving you such a hard time. Expertise is developed through multiple methods. Yes, experience is one method. But not the only one. People who see experience as the only way to get expertise have a very limited mindset.

Other methods:
• learning from others
• critical reflection
• research and theoretical study
• teaching others (yes, this develops your knowledge and understanding)

It’s the same bias that leads people to think that to be a good soccer coach you first need to be an amazing soccer player. That’s complete bullshit — most often the best players don’t make the best coaches, because they’re very different jobs.

Also, do all the people who speak negatively here have any idea how HARD it is to sell coaching? Probably one of the hardest things to sell, and believe me, people aren’t dumb. To sell coaching your marketing needs to be your product.

So your marketing must provide excellent coaching — demonstrate your service.

How do you guys think Tony Robbins became a coach? Is it by getting rich first, and then coaching? Nah… it’s by coaching that he got rich. This doesn’t invalidate his teaching though. It seems that people who argue otherwise just want less competition.
 

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I honestly don’t get why people are giving you such a hard time. Expertise is developed through multiple methods. Yes, experience is one method. But not the only one. People who see experience as the only way to get expertise have a very limited mindset.

Other methods:
• learning from others
• critical reflection
• research and theoretical study
• teaching others (yes, this develops your knowledge and understanding)

It’s the same bias that leads people to think that to be a good soccer coach you first need to be an amazing soccer player. That’s complete bullshit — most often the best players don’t make the best coaches, because they’re very different jobs.

Also, do all the people who speak negatively here have any idea how HARD it is to sell coaching? Probably one of the hardest things to sell, and believe me, people aren’t dumb. To sell coaching your marketing needs to be your product.

So your marketing must provide excellent coaching — demonstrate your service.

How do you guys think Tony Robbins became a coach? Is it by getting rich first, and then coaching? Nah… it’s by coaching that he got rich. This doesn’t invalidate his teaching though. It seems that people who argue otherwise just want less competition.

I think you pivoted to suit your argument.

TR, like other self-help folks created products that help people in everyday life. If this thread was about someone who build systems that helps fight addiction and he made $100 or $100,000 or $1MM a month from it, whatever the amount I'd be giving him/her GOLD. Yet that's not the case... quite the opposite, minuscule little success of "I quit my job because I became a coach and quickly realized there are suckers out there who can't wait for me to charge them to give them permission to quit their jobs and dream of becoming coaches! Boom, my scam complete and for now I've just hit my first $10k/mo for a total of... 1 month." :rofl:

Where should we all sign up for this brilliance? Clown world.

@MJ DeMarco nailed it 100% with his tweet, just bulls eye nailed it:



 

Kak

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There's a LOT of very solid free info out there. I can't get in the headspace of people paying $1000+ for coaching programs from inexperienced 20-year-olds when there are 12 dollar books written by billionaires on Amazon.
 
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Aidan04

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I think you pivoted to suit your argument.

TR, like other self-help folks created products that help people in everyday life. If this thread was about someone who build systems that helps fight addiction and he made $100 or $100,000 or $1MM a month from it, whatever the amount I'd be giving him/her GOLD. Yet that's not the case... quite the opposite, minuscule little success of "I quit my job because I became a coach and quickly realized there are suckers out there who can't wait for me to charge them to give them permission to quit their jobs and dream of becoming coaches! Boom, my scam complete and for now I've just hit my first $10k/mo for a total of... 1 month." :rofl:

Where should we all sign up for this brilliance? Clown world.

@MJ DeMarco nailed it 100% with his tweet, just bulls eye nailed it:

Precisely.

There is a huge difference between someone who builds an app or SaaS that mitigates time spent on porn sites/helps users navigate through mindful activities to reduce porn addiction for a subscription fee, and this guy who is just scamming people.

(There's an idea for anyone great with code!)
 

biophase

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I honestly don’t get why people are giving you such a hard time. Expertise is developed through multiple methods. Yes, experience is one method. But not the only one. People who see experience as the only way to get expertise have a very limited mindset.

Other methods:
• learning from others
• critical reflection
• research and theoretical study
• teaching others (yes, this develops your knowledge and understanding)

It’s the same bias that leads people to think that to be a good soccer coach you first need to be an amazing soccer player. That’s complete bullshit — most often the best players don’t make the best coaches, because they’re very different jobs.
Would you hire a soccer coach that had 3 months of experience?

He made money coaching people how to quit porn, not on how to start a coaching business.

It’s like me making $$ selling dog toys, then people asking me how to start an online store.

So I coach them on how to start a business coaching others to start an online store, instead of coaching them how to sell dog toys online.
 

MattR82

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An oldie but still a goodie.

images (2).jpeg
 

Kevin88660

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Look forward to your progress thread maybe that will clarify the doubts.
 

BizyDad

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How do you guys think Tony Robbins became a coach?

Tony Robbins got experience coaching by modeling, studying and working for/with successful coaches.

He didn't one day turn 20 and say "I am a coach now everyone hire me".

In the coaching world, you could say is the example of the "star athlete who became a coach". He (allegedly) made over a million dollars before any of his books published and before his first infomercial.

I want you all to imagine going from $40k to $1M in a single year without the help of the internet, books, or TV. How would you do it?

I want you to seriously think about it. Because those tactics that he used the then still work now.

But comparing this guy to Tony is an even bigger stretch than comparing yourself to Walter. ;):rofl:
 
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Black_Dragon43

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There's a LOT of very solid free info out there. I can't get in the headspace of people paying $1000+ for coaching programs from inexperienced 20-year-olds when there are 12 dollar books written by billionaires on Amazon.
I’d say that the $12 book written by a billionaire will often be ghostwritten, and even if it’s not, his advice won’t be at all applicable to you as a small business owner. That billionaire has long ago forgotten what it’s like to not have financial resources. His world and life is completely different. He can pick up the phone and have a direct line to the President of the country. Can you?

So his world is a completely different world. What skills he needs to be successful at that level are very different from the skills you need to be successful when you’re getting started with limited resources.

Being the nerd that I am, I read a few books written by billionaires. The only two I found valuable — How to Get Rich by Felix Dennis, and Billionaire Secrets to Success by Bill Bartmann who was a real hustler. This also happens to be one of the first wealth books that I’ve read and I remember it got me out of depression, I must’ve been like 15 or so. I still haven’t found a story as good as Bartmann — the guy shot up to 25th wealthiest man in America like a rocket, in a traditional industry (debt collection). Even software guys would be jealous.

The other books, including your favorites by Charles Koch, I found utterly useless. I read them and I was like, now what do I do with this?! It’s not applicable to me… i’m not managing hundreads or thousands of people, I don’t have big production facilities, the environmental protection agency or whatever isn’t coming after me, all this stuff is useless!

I have similar feelings about Nike’s Shoe Dog. Utterly useless, the only thing I learned is be a ruthless SOB and do whatever it takes to succeed. But practical strategies? Nothing!

If I was a coach, I’d much rather, for example, listen to a video by Taki Moore, then be lectured by these billionaires. At least Taki has good ideas and strategies for growing coaching businesses. These billionaires don’t.

Would you hire a soccer coach that had 3 months of experience?
No, probably I wouldn’t. But someone has to hire them, otherwise they’d never develop and learn. It’s like when you start with any other skill, say copywriting. Would you hire a copywriter with a 3-month experience? I doubt it. But some brands will, usually sucky brands. You don’t get hired by Agora immediately, you work up to it by improving your skills.

It’s very similar with coaching. You don’t start by coaching Bill Gates. You start by coaching Joe Schmo down the street how to quit porn, get ripped, and hopefully make some cash. As your skills and understanding grow, you move to solving more complex/challenging problems.


He didn't one day turn 20 and say "I am a coach now everyone hire me".
I think that that’s sort of how it happened lol. He started working for Jim Rohn at 17, mostly as a salesperson. By 24 he was already working for himself and made his first million, without any books published.

So Tony was the 24-yr old with “no life experience” teaching others how to make money, how to be successful, and so on. According to some people here, that’s a$$ backwards. He should’ve first become a millionaire himself, build his own business THEN teach others how to do it.

I want you all to imagine going from $40k to $1M in a single year without the help of the internet, books, or TV. How would you do it?
I imagine he must’ve used his connections he developed from working with Jim Rohn to promote his seminars and get attendees. I imagine JVs were the big deal back then in this seminar biz, I doubt direct mail to a cold audience could work as well. Am I wrong?

But my overall point is that if what you REALLY want to do is teach people, then you should be teaching people. If you want to build a business teaching people how to get rich, then do that. Why would you spend years first getting rich, and then doing what you actually want to do which is teach people? That’s so convoluted.

Just cut the Gordian knot and teach people directly. Ramit Sethi — I Will Teach You to Be Rich, right? Started as a blog written by a 22-year old broke student. Now he’s mega successful, gigachad, millionaire.

Imagine if this forum had existed in 2002, and Ramit came here, you guys would’ve been horrified that a 22-year old broke student will teach you to be rich!
 
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Haya_Verbena

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Reading this thread reminds me of how in my country we have people who's entire business model is basically "I will coach you on how to be a successfull entrepreneur" when they themselves have negligible business experience, a number of em have fake pHD certificates too so they can put Doctor as a title cause if they're a doctor they must be smart amirite? Their modus operandi usually goes something like:-

1.Public seminar classes,charge upwards of 700-1k for a single day business seminar which is just an overglorified motivation camp, here they will upsell their their next tier
2."Master" level classes,charge tens of thousands a month to join a support group of sorts where they will give you the business secrets and blueprint to success. Here there is another upsell
3.UltraMegaDiamondSapphire tier coaching(charges upward on 100k a month typically), one on one personal coaching with the big man himself .

And the best part is if you attend and you say you're not getting results they simply say "You're not following what I teach you properly", and that's the end of that.

All fluff and no substance. Now this isn't to say that emotional and motivational coaching isn't helpful, but there's a threshold that needs to be observed before coaching turns into a scammy grift operation.
 

biophase

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No, probably I wouldn’t. But someone has to hire them, otherwise they’d never develop and learn. It’s like when you start with any other skill, say copywriting. Would you hire a copywriter with a 3-month experience? I doubt it. But some brands will, usually sucky brands. You don’t get hired by Agora immediately, you work up to it by improving your skills.
If I started a marketing company last month and it made $5k, would you feel ok with me running an ad right below yours on this forum to teach people how to start a marketing company?

That sits ok with you?
But my overall point is that if what you REALLY want to do is teach people, then you should be teaching people. If you want to build a business teaching people how to get rich, then do that. Why would you spend years first getting rich, and then doing what you actually want to do which is teach people? That’s so convoluted.
In my soccer example it’s not that he doesn’t have experience teaching soccer. It’s because he doesn’t have experience playing soccer. So how do you know that what he is teaching you is correct?

You are being taught by an amateur the wrong kicking form that will have to be untaught later on.

You should go into a Schwab office and sit down with their newly hired 24 year old financial planner. They have one play, buy stocks and mutual funds.

Ask them about business, real estate, estate planning, annuities or taxes… they don’t even know these exist and hence will never bring them up. You as a client will grow old with a big hole in your finances and never know.
 
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Black_Dragon43

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If I started a marketing company last month and it made $5k, would you feel ok with me running an ad right below yours on this forum to teach people how to start a marketing company?

That sits ok with you?
If you're asking me from a moral point of view, then I have no problem with it. You'll probably struggle to sell anywhere near close as much as I do, but that's a different story, it's just because you have less credibility, because you're newer on the market. That's totally normal. But don't tell me you haven't learned something in 1 month of making $5K, when most marketing companies make $0 in the first few MONTHS lol.

And in fact, in industries like coaching, if you lack credibility, and your content (ie, what you teach people) sucks, then you'll have a hell of a time getting even 1 sale, because these industries are hypercompetitive :happy:

Most "scammers" who compete against me, that's the bucket they find themselves in. No case studies, no proof, 20-year old kid, it's damn hard for them, no matter what they do, simply because they're new. Even if they're not scammers and they're actually really good, it's still really tough. That's what being new is like, where credibility matters to making sales, ie in B2B.

And don't even get me started, coaching is a HARD sell. I 10xed this year because I stopped selling coaching. People hate coaching, because they want easy, guaranteed results, with no work if possible. Done-for-you over coaching. The people who are truly coachable are few and far between.

In addition, it's not just about credibility – it's the fact that I've had years to develop assets that you simply can't have as a beginner. Can you have a 40-hour video training platform, 55+ downloadable resources, 2 proprietary methodologies developed from scratch by yourself, and so on? NO – you can't. So like it or not, you'll struggle to compete against me.

Maybe you're more used to B2C through eCommerce – B2C is different, credibility matters a lot less. There I can create the "appearance" of a good product through nice pictures, fake reviews, and what not, and then sell the suckers a trinket off AliExpress.

But in B2B it's not like that. In B2B, people don't trust written reviews. They're like written review = FAKE. They want to see real people speaking over video. They want to see company names. They want to understand your process. They want to know how you're different.

It's very similar when it comes to coaching. If you want to sell coaching, then your marketing becomes your service. In your marketing, you will teach people how to quit porn. You'll talk about things to do when you feel the urge, how to change your mindset, how to develop discipline, and all those topics that you address in a more organised fashion in your coaching.

That's how you get people to trust you, in addition to video testimonials. Now if your content is good and it helps people, how is it possible that your coaching sucks?! That's right, it's not possible. Because the marketing is just a demonstration of the product.

In my soccer example it’s not that he doesn’t have experience teaching soccer. It’s because he doesn’t have experience playing soccer. So how do you know that what he is teaching you is correct?
Well, how do you know that what the expert with 30+ years of experience is teaching you is correct?

The truth is you can never know for sure. It's like when I ate turbot and developed diarrhea, bloody stools, severe pain (I couldn't sleep), and fever, and through a friend went to the top gastroenterologist at the local hospital. And she took my blood tests and after she was insisting that I get an IV because I'm "so dehydrated", which I vehemently refused (when my blood tests came, it turns out she was wrong, I wasn't dehydrated at all...). She then recommended that I go home and drink some Coke to stop the diarrhea o_O. Ofc, I actually googled that, and found out it's actually a medical myth, not based in fact, and it can actually irritate the stomach even more. So I didn't drink the coke.

So if even 30+ years of experience experts make mistakes, how can you blindly trust anyone?

I'll tell you how I'd behave in your soccer example. I'd see if his advice is helping me improve or not. It's hard to say, but if you try to teach me to kick the ball using form that is totally off track (with no correct elements), then my kicks will not be better than they were before. Not immediately, nor after some time of practice.

I've trained in tennis for a long time. I had played at a semi-professional level for maybe 4 years already. At that point I met a coach who taught me some things about "form" that no on else had taught me before. For example, when hitting a forehand, your hand should be kept at 45 deg angle to your wrist, which will give you more power, and it should be kept locked in that position. None of my coaches before taught me that. At the beginning I thought the guy was crazy and I argued with him, but I played a few days like that, and lo and behold my hits became much stronger once I got used to it. Probably increased by 20%. So were the coaches who taught me before unhelpful, because they didn't teach me the correct form?

No – the "correct" form has many different elements and levels of mastery. Not all of them have to be correct for you to improve your game. If even a few elements of your form improved or correct, you start doing much better.

The same thing is true for everything. Even the financial advisor situation. Yes, that 24-year old guy can only advise about stocks & mutual funds. Mutual funds over keeping your money in the bank though could be an improvement. Many people can be helped by that 24-year old guy. And over time, he will learn how to play the other instruments and integrate them into the financial symphony. But, like all things, that takes time. He has to start somewhere.
 

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