Show me your proposal and I will critique it. I've written quite a few outlines/proposals/contracts and I usually talk about what business solution(s) my services solve. Remember, you're not selling writing, web design or marketing, you're solving a business problem.
You have to explain your "plan" for achieving their objectives/goals. You also have to find problems they are overlooking or are unaware of. This is where your "expertise" has to shine.
You have to explain your "plan" for achieving their objectives/goals. You also have to find problems they are overlooking or are unaware of. This is where your "expertise" has to shine.
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