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EXECUTION [Progress] Building a Copywriting platform

AlanBayWalker

New Contributor
Jun 9, 2019
5
6
12
New Orleans, Louisiana
I recently decided to pick up copywriting as a skill. Like most people would I scoped out the playing field before I started executing.

I browsed videos and forums about copywriting. I had a few questions about getting into the industry or picking it up as a skill for your Fastlane venture.
  • How do people learn to write copy?
  • How do they practice?
  • How long till they find their first client?

The more I read the more I saw a pattern. "I wish there was a place to..." or "It's really hard to do..."

I found 2 main pain points that people are having while on the on-ramp to learning how to write good copy. I think both these problems can be solved in 1 web app platform. Today I started mocking up my Idea to flush out all the kinks.

I'm currently prototyping it using Figma. You could also use AdobeXD. They are both free and let you quickly prototype ideas.
 

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AlanBayWalker

AlanBayWalker

New Contributor
Jun 9, 2019
5
6
12
New Orleans, Louisiana
I'm slowly gathering snippets of people complaining about these pain points. I'm thinking about using them as a resource for validation or to add features to the app.

I'm starting to realize that I might not be able to use my Figma prototype to show my idea. This platform has features that Figma won't do justice to.

Once I'm done mocking I might have to build a web prototype that people can actually interact with.
 
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AlanBayWalker

AlanBayWalker

New Contributor
Jun 9, 2019
5
6
12
New Orleans, Louisiana
I've spent the past week building out a prototype for the App. So far it's only the front end but that was enough to show people the gist of the idea. I've been having online meetings using Zoom with professional copywriters. Most of them told me that this is a great idea and that it has a lot of potential. Something feels off... Would they actually pay to use this? Are they just being nice?

I also made some facebook ads to lead to a WordPress landing page. The landing page has a call to action to sign up for $5 a month. Once you sign up the form basically errors out since there is no production product yet. The ads had a 1% conversion rate and only about 7 people out of about 200 people signed up. To be honest the copy on the landing page is terrible and the demo video is even worse.

Validating an idea is a bit harder than I anticipated. I'm still weighing out whether I should keep validating or just go for it.
 

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