My new project is to summarize Tai Lopez's 67 steps. Here are the first two lessons revealed.

[thinkandgrowrich]

I think Tai's a genius, and a lot of his videos communicate plenty of valuable information.

If we're going to criticize him shouldn't we criticize people like Brian Tracy, Jack Canfield, etc as well?

With that being said, I still think Tai's a con man and that he's a liar. Something's just not right.

Apparently he dropped out of college, went to live at an Amish Farm, and somehow his first job was in Wealth Management working for GE Capital???

Makes no sense.

 

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[biophase]

Ok, I'm in a different camp I guess. I have watched many of his videos. This guy puts out like 2 videos a day and the interesting thing is that the videos I watch are the ones that have very little views.

What I notice or get from the videos is how he creates content out of nothing. I take some notes because sometimes I'm doing something and I think I should record this, then I think, nobody wants to see me doing this shit, so I don't. Tai on the other hand records everything and cuts it into sometimes good and sometimes crappy videos.

For example, he has a 10 minute video with Rihanna and she's in about 30 seconds of it, but you think it would be him interviewing her, but she makes around 4 sentences and then he talks about those 4 sentences for 9 minutes. Result? 1.5 million views.

He isn't always selling. It's the videos where he's in the jet and lambo that he sells because he knows a certain demographic will watch those. The other videos where he's just sitting at a desk or speaking aren't that bad.

Disclaimer: I just listening to the video, don't watch it. That part is hard.

So personally, I would love to hear all 67 of his steps summarized. If the OP could actually get through to doing all 67 I'd be impressed as it's probably 67 hours of videos.

 

[Anon1351z]

Actually this has interested me. I know there are people with their "why" being the flashy objects and status that can come to fruition from entrepreneurship.

Is it possible to go big with only that being your objective? Or is that a formula for failure?

It's absolutely possible to go big with flashy objects and status as your objective. It's also a formula for failure.

Whether entrepreneurs like to admit it or not, we fall into a standard deviation curve. There are absolutely those that succeed by trying to fulfill their desire for flashy objects, but those would be considered anomalies. There are other characteristics that tend to provide a greater chance of success for entrepreneurs.

 

[MitchC]

I ripped on him relentlessly but actually, at work I listen to audio and his 67 steps come on a lot on my iPhones shuffle, yes he talks slow and rambles, but it's actually ok, I've never listened to them in order or gone out of my way to listen to them, I'm not sure how many I've heard but they're okay.

So I want to start a social media marketing agency, and then he releases a course on how to do it, I'm like well his 67 steps isn't complete dog shit and he knows his digital marketing, I;m about to pay $24000 for a degree I'll learn nothing in, so whatever I'll get it.

I've just started the course and the first 6 lessons are super basic, then number 7 he is doing a basic overview of brand story telling, and since we are talking about his marketing strategies, here you go.. in this step he breaks down the lambo garage video, says something like "you've probably seen it it went viral got parodied blah blah blah", even though it was a basic summary it was like wow I didn't realise how deliberately and cleverly he structured it, well I kinda did, but it was interesting.

The structure he breaks it down like this. Every story has a beginning middle and end. In brand or marketing stories, the beginning is a hook, the middle is something else, then the end is the CTA. So he uses the Lambo vid as an example. The hook is the lambo, but the real hook or twist is "do you know what I like more than this lambo? these books." the idea is your like wtf is this guy on and keep watching. Oh and he slips up a bit, he uses his story as an example of using specifics which was another tip, he's like "I made my story about how I had $47 sleeping on a couch in this city", then he's like "oh umm I mean that is my actual story".

I'm only one video ahead of this one now and its on pricing, which wasn't new to me, he applied all the tricks he uses and everyone knows from every book and article anyway to how you should price your agency, but stupid me would have never thought to do it the way he lays it out without him saying that, just imagine the people on youtube who know nothing about business and marketing and buy it, they will be getting crazy value out of it, no he's not teaching anything new, but at least he's teaching the right stuff.

Anyway I sound like one of those other people I see on all his videos in the comments saying "how is he a scammer? I have his course its great" etc, if your thinking of buying his stuff to get rich and you haven't read many books or studied much yet, don't, there is way better ways to learn than buying his stuff, cheaper ways too. Just buy Cashvertising, Millionaire Fastlane , read Gary Halberts letters, if you want help with mindset read The Lazy Mans Way to Riches or Psycho Cybernetics, if you want 67 steps then read the success principles by jack cranfield, theres an audiobook of it. That will cost a lot less and you don't have to listen to Tai ramble on.

Oh and his $997 Social media course is the same quality as his youtube, there's dogs barking, cars driving past, water fountains, he rambles on about nothing, gets up and moves to a new place so you listen to him walking and mumbling and putting setting his camera back up and then he goes off topic, all this and I'm only 7 steps in. Much better use of your time and money is audiobooks or reading.

 

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[happybhoy]

Some of the students from his social media course are getting 50k+ views on youtube in a matter of days from documenting the story of them starting their smm business and some of them seem like legit guys taking a lot of action.

There's one video of Tai showing off one of his students who made supposedly $xx,xxx in a few months. The student talks about how powerful the "story" of a business is and how to use social media to tell your clients story. Tai goes on to say that his success is down to him simply selling a story to people.

I've got a feeling he's encouraging his students to document their own story and its resulted in hundreds of "evangelists" for his course on youtube. One guy who films himself pitching to clients, etc went to like 250K+ totals views in a 1 month old account. its amounting to millions of views all leading back to his paid course.

To me he's put himself into the "legit" category with the social media course. I challenge anyone to successfully evade the guy online, hes like a human version of that mind-game "the Game". He has actually walked the social media walk and now hes teaching it.

 

[MitchC]

Some of the students from his social media course are getting 50k+ views on youtube in a matter of days from documenting the story of them starting their smm business and some of them seem like legit guys taking a lot of action.

There's one video of Tai showing off one of his students who made supposedly $xx,xxx in a few months. The student talks about how powerful the "story" of a business is and how to use social media to tell your clients story. Tai goes on to say that his success is down to him simply selling a story to people.

I've got a feeling he's encouraging his students to document their own story and its resulted in hundreds of "evangelists" for his course on youtube. One guy who films himself pitching to clients, etc went to like 250K+ totals views in a 1 month old account. its amounting to millions of views all leading back to his paid course.

To me he's put himself into the "legit" category with the social media course. I challenge anyone to successfully evade the guy online, hes like a human version of that mind-game "the Game". He has actually walked the social media walk and now hes teaching it.

From what I've seen so far the course is good and will really work if you follow it, I was going to start an agency anyway so on one side I'm like this is really helpful, but on the other it's like oh lord here we go it's going to be the new hot thing with everyone competing like shopify Facebook ad dropshipping or amazon private label.

And yeah whats up with all those videos? He must somewhere in the course, I'll post here if I get to a part where he does tell you to do that. He has already mentioned you need to practice what you preach and build your agencies story and following, but nothing else. Maybe in the youtube section he will, I'm still in the overview/intro.

 

[Andy Black]

For the power of storytelling, listen to podcast episodes 300-302 of Marketing In Your Car.

 

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