I felt an intense fire of WTF recently thinking back, and figured it may be valuable to share it here.
I am half-way through Gabriel Weinberg's book "Traction".
Holy mother of god, I feel conned by marketing gurus.
Storytime:
When I was running my (small) video editing company, I was trying to do 10 different marketing channels at once of which 9 were literally.. producing 0 dollars, and the one marketing channel that was working was generating thousands in MRR.
My state of mind at the time was to do things that my "competitors are not doing.." and so I treated the other 9 marketing channels as if they were equal or even MORE important than the marketing channel that was working.
Why?
Because I felt "It's too basic".
Brunson says you need a funnel.
X says you need a webinar.
Gary Vee says if you're not running facebook ads and Instagram ads, you're missing out on the biggest business opportunity of a lifetime.. And you shouldn't ONLY double down on one platform, you should be on ALL of them or else you're gonna lose!
B...S...
So you know what I did? I spend 10% of my brainpower building my damn PRODUCT (my knight in shining armor)
I spent 10% on outreach (the channel that was working), 10% on tiktok, 10% on Instagram, 10% on youtube, 10% on facebook, 10% on paid ads, 10% on funnels, 10% on webinars, etc etc..
Needless to say, my product sucked.
These gurus act as if the marketing channel they like the most is some kind of silver bullet, like every business is not different..
My biggest lesson from this?
Imagine if I had tripled down and spent 50% of my brainpower on that one traffic channel that was actually freaking WORKING..
and spent the other 50% on making my product AMAZING.
Do you think while you're a mile wide and an inch deep in a traffic channel/product, you DON'T have a competitor who decided to triple the F down on that one channel? In short, you'll get freaking destroyed by them.
Or a competitor that spends half their time on making their product amazing instead of my 10% brainpower?
The upside to this experience is I know how I'll be operating in the future...
I am half-way through Gabriel Weinberg's book "Traction".
Holy mother of god, I feel conned by marketing gurus.
Storytime:
When I was running my (small) video editing company, I was trying to do 10 different marketing channels at once of which 9 were literally.. producing 0 dollars, and the one marketing channel that was working was generating thousands in MRR.
My state of mind at the time was to do things that my "competitors are not doing.." and so I treated the other 9 marketing channels as if they were equal or even MORE important than the marketing channel that was working.
Why?
Because I felt "It's too basic".
Brunson says you need a funnel.
X says you need a webinar.
Gary Vee says if you're not running facebook ads and Instagram ads, you're missing out on the biggest business opportunity of a lifetime.. And you shouldn't ONLY double down on one platform, you should be on ALL of them or else you're gonna lose!
B...S...
So you know what I did? I spend 10% of my brainpower building my damn PRODUCT (my knight in shining armor)
I spent 10% on outreach (the channel that was working), 10% on tiktok, 10% on Instagram, 10% on youtube, 10% on facebook, 10% on paid ads, 10% on funnels, 10% on webinars, etc etc..
Needless to say, my product sucked.
These gurus act as if the marketing channel they like the most is some kind of silver bullet, like every business is not different..
My biggest lesson from this?
Imagine if I had tripled down and spent 50% of my brainpower on that one traffic channel that was actually freaking WORKING..
and spent the other 50% on making my product AMAZING.
Do you think while you're a mile wide and an inch deep in a traffic channel/product, you DON'T have a competitor who decided to triple the F down on that one channel? In short, you'll get freaking destroyed by them.
Or a competitor that spends half their time on making their product amazing instead of my 10% brainpower?
The upside to this experience is I know how I'll be operating in the future...
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