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Forum membership removes this block.Aha, well I don't want to derail this thread so all I'll say is check out Eric Dubay YouTube videos and you'll find the science checks out. Name me one time water doesn't seek it's own level and wraps around a rock in nature? It only happens in CG images and films like Star Wars (sorry SinisterLex, good films though). I wouldn't mention something like flat earth on this forum but I thought you were dropping an encoded message LOL.I just watched a podcast about it while doing the guide haha. Don't really believe it but a martial artist I admired was talking about it...
Got a job for $7 to write a 600 word article. If all goes well the client will be ordering 2 more articles.
SinisterLex, is it a benefit to scoring a copywriting gig by getting job ratings outside of copywriting?
Just noticed this had 90,000 views so I marked it NOTABLE. (Note: I have not read the thread, but I'm guessing 90,000 views warrants some goodness.)
For those of you who have consumed the 15 pages and think it should be GOLD, tag me.
Definitely should be Gold in my opinion.
They say, "There is no such thing as an unselfish act." This I believe to be untrue, because of the fact that I do things for people all of the time without asking or wanting anything in return.Day 1 | Mindset Lesson 1
Be Like Jesus - Forget You. Help Them.
I’m not sure there’s any more simple way to put it than be like Jesus. The first step to copywriting that makes money fast is to forget yourself. Forget yourself and start caring about other people.
Fake it if you have to. Fake it til’ you make it. But always operate with the intention of making it real.
Leave religion out of the picture. The only thing we’re focused on is a mindset of being focused on other people. Learning to care & help others is extremely powerful. Not only does it change the way you look at the world, but it changes the way the world looks at you.
It seems like a simple shift to make, but it’s not. It took me years to figure out what it actually means to care about others. It took years to figure out that if I just help others, good juju comes my way.
Now I finally understand, and I earn more than ever… Coincidence? Not likely.
You don’t need to fully understand why it works to make it work. All you need to do is try it. All that matters is results, remember? So start thinking in terms of other people. Start accepting others as they are. Start finding ways to help others, and you’ll find the #1 mindset technique to making money with copy.
Since I pretty much beat this concept to death in my other thread, I won’t drag it out here.
Just know that your copy won’t earn a penny until you learn to solve problems for other people.
That’s the first of the 5 Mindset lessons.Day 1 Challenge
Forget You. Help Them.
Really Help Someone – When I say help someone I’m not talking about convincing them that you can help them. It’s not about making them believe you can help them. It’s about actually helping them. But most of the people reading this will miss that part. That’s why I keep getting messages asking questions like “How do I get them to believe I can help them?”
The only way to get them to believe you can help them is if you actually prove you can help them, and to prove you can help them you actually have to be capable of performing the task. But before you can do that you have to be operating from the right mindset. So your challenge for Day 1 is to find someone and help them without asking anything in return.
It doesn’t matter how big or small the task, and it doesn't matter if it's online or in person. All that matters is that it truly affects the other person by making their life better, easier, more enjoyable etc.
Do it today.
Succeed at this challenge today or don’t bother reading tomorrow. Either you’re willing to take action now, and do what it takes, or you’re not, and the rest of the lessons won’t help anyway.
That's all for lesson 1. Forget you. Help them.
When
you
are
ready
continue on to Day
2 - Technique
Lesson
1
Day 3
1. Help someone
Helped my Dad put together a large, Ikea Closet. It was pretty boring, but rewarding to help him.
2. 10 products that make them STOP
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9. Learn Google AdSense – Imagine How You’ll benefit
10. Join The Millionaire Fastlane Forum – Imagine What You’ll Gain
Clayton’s Copywriting ServicesThanks for this Thread, SinisterLex, I'm deeply considering making this a career choice. I hope I can get some feedback on what to improve. Thanks again.
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Hello, I don't know if you are familiar with A W A I, (American Writers & Artists Inc.), they are well known and very reputable copywriters. They have an entire website on copywriting, I am a member of A W A I and I have successfully completed The Accelerated Program for Six - Figure Copywriting, it is an intense course on copywriting that teaches you just about everything there is to know about writing copy. There's also The Wealthy Web Writer and Professional Writer's Alliance, they even have a page where you can find clients to write for."You can write 10,000 sales letters by hand, read every book on copy, and have all the theoretical knowledge in the world, but if you never take action and implement that knowledge you will NOT be a copywriter. You'll just be someone who knows a lot about copy."
You're speaking to me right there! I'm completely new to copywriting so I decided to buy two books on Amazon. I wanted to get the basics down before I began this new journey in copywriting. I KNOW I should jump right in, but I would like to get more practice in before I begin.
Question - how long did it take for you to develop your writing style? If my writing were anywhere near as impressive as yours, I would've jumped into copywriting a long time ago.
They say, "There is no such thing as an unselfish act." This I believe to be untrue, because of the fact that I do things for people all of the time without asking or wanting anything in return.
They also say, "If it makes you feel good for doing something for someone, that is a selfish act." The reason why they say it is a "selfish" act, is because of the feeling you get, meaning you still got something in return.
So, because it makes you feel good to do something for someone or help them out, without asking for or wanting anything in return, do you consider this to be a selfish act or an unselfish act?
Hello, I don't know if you are familiar with A W A I, (American Writers & Artists Inc.), they are well known and very reputable copywriters. They have an entire website on copywriting, I am a member of A W A I and I have successfully completed The Accelerated Program for Six - Figure Copywriting, it is an intense course on copywriting that teaches you just about everything there is to know about writing copy. There's also The Wealthy Web Writer and Professional Writer's Alliance, they even have a page where you can find clients to write for.
Want to know the *secret* to writing a good comment?Day 9 | Influence Lesson 3
Psychological Rules of Persuasion
Six Rules to Breach Your
Prospect's Mind & Command
Higher Earnings Now
What if you knew 6 simple tools could bring you unlimited results?
I'm talking 10 times the results of writing a thousand sales letters by hand...
Would that be worth reading a few more lines?
If you gotta minute, and wanna know more, then you can learn.
And, I'll even tell you for free.
Many of you have heard of Robert Cialdini, and his 6 laws of persuasion.
But, for those of you who don't know him, he pretty much set the standard for influence by researching & understanding what makes people tick.
From there he came up with 6 simple tools of persuasion that are so powerful they can get virtually anyone to do anything you want them to.
In fact, they're so powerful that sales and collections agencies use them all over the world.
They're so powerful that when I put them to the test as a Legal Assistant I increased collections so much that the Founding Attorney instantly updated our policies to account for my collections script.
So, before I share the 6 tools & how they apply in copy, I offer you this caution:
Only use these tools when your product is good and you have good intentions. I'm not responsible for anything that happens as a result of your use of these tactics. If you use them appropriately, then you'll experience unknown powers beyond your wildest dreams. If you abuse them, well, it won't end well...
With that out of the way, let's look at the 6 tools & how they apply to copy.
◘ Reciprocity ◘
◘ Commitment & Consistency ◘
◘ Social Proof ◘
◘ Liking ◘
◘ Authority ◘
◘ Scarcity ◘
◘
◘
◘
◘
1. Reciprocity
The rule of reciprocity is simple. When someone gives us something, we feel psychologically compelled to give something back. It doesn't matter what's given. It can be anything and many studies back it up. If you've ever watched a mafia movie, you've seen a slightly altered version of this in action.
Basically the person on the receiving end owes you a favor.
So, how is it used in copy?
First of all, you can write it right into your copy, just as I did above. "And, I'll even tell you for free."
Another way people use this is by giving away free ebooks, ecourses, or downloadables on their website. This has less power since the human element is removed, but it still works on some level.
The most powerful use happens when you use it directly with clients.
For example, by giving a free sample... you invoke the power of reciprocity, and in return they're way more likely to give you the gig, especially if you put a lot of work into the sample.
2. Commitment & Consistency
This little gem is a sort of tipping point. Let's say you're at a car dealership chatting with a salesman, and you're almost sold on a car you've been eyeballing for a while.
Then the salesman says, "Ready to make it happen?" or something similar.
Now your mind does battle with itself. One last bit of back & forth, because it knows that once you say "Yes", it's so hard for you to turn back it almost takes an act of God...
Once you say "Yes"... Once you commit, then you transition from prospect to buyer.
If you're using this on your website, then the most common type of commitment comes in the form of your Call to Action (CTA). What's important to note is that it's not specifically the words of the CTA that makes them commit. The act of committing happens when they actually push the button.
If you want them to push the button, or take some other action, then you can use disarming language such as:
"Get My Toy" instead of "Buy Now!"
If you're using it with clients, then the very best time is during your interview. When you're certain they're feeling confident in you, then you can close by saying,
"Do you have any more questions for me?"
Wait for the "No", then say:
"Great, well, if you'll go ahead and send the Odesk offer I'll accept it and get started immediately."
99% of the time they'll follow up with: "Sure thing, sending it right now!"
Consistency can be used with clients too.
Interviews are highly emotional, and many clients get wrapped up in it when you have good energy.
Then they say things like:
"If you're work is good, then we'll have a lot more for you in the future. We've got XYZ project etc..."
A statement like this gives you great power for getting more work later. For instance, when you deliver your first bit of copy and they say they absolutely love it, then you can follow up a few days later and remind them that they said they loved it, and ask for more work.
"Hey Bob,
I'm glad your first project worked out so well, and that you loved my work so much. You mentioned having more work if my copy was good. Now that you know I'm your guy, I'd love to start your next project whenever you're ready. What's next on the list?"
To go against this means going against his own word.
He practically has to give you another gig, because he said he would.
3. Social Proof
Social proof is super useful, but there's a catch.
You have to have it before you can use it.
On websites and sales letters social proof often comes as testimonials or logo images of clients who use your product. These can also be used on Odesk, and other places.
Social media buttons are often used on websites to show how many likes they have. Social media buttons double as a form of commitment/consistency too. If you click "Like" or "Follow", then on some level you're agreeing that you like the product.
When you're interviewing, it's easy to establish trust using social proof.
When they ask a question like: "How specifically would you handle X?"
Then you respond with:
"Great, question... When I wrote copy for Apple, I handled something similar by..."
Don't use "Apple" unless you've actually written copy for them. Use another client you've worked for.
In this way you establish that you've worked with, and satisfied other companies.
4. Liking
Another super simple, yet highly effective tool.
We like people who are like us, or who we believe are like us.
This is most commonly used in copy by asking questions.
"Are you sick of paying hundreds of dollars for iPhone screens?
Do you wonder why they won't make one that won't break?
I wondered the same thing, and after buying my 4th screen in three weeks
I'd had enough, so I built a better one..."
What I've done is established a connection between myself & the prospect. Instantly they see that we're just alike, and that we have the same problem.
The only difference is that I also have the solution, and that puts a smile on their face.
5. Authority
Authority is established when a prospect believes you're a subject matter expert. If you're reading this thread, then chances are, you aren't. At least not yet, but that doesn't mean you can't be.
Common examples of authority on websites happen when we post images showing professionals related to our product. If you run a security firm website, then a man in a slick black suit with a blue tie looks more professional than a guy in shorts and a t-shirt. The man in a suit is an authority.
Establishing authority in writing or interviews is simple too, but you have to be confident.
Here's how it works.
When asked a question, such as: "How can I improve X..."
NEVER respond with the words, "I think you should..."
FFFFFFFF Those words!!!!!!!
If you're an expert then you're not giving your opinion. Opinions are educated guesses for people who don't know what they're talking about.
Instead say:
"Do this..."
or "Replace X with Y & move Z over here."
or "Delete that crap because it looks terrible!"
Never give your opinion. Instead give directions & guidance. Then you'll sound like an authority.
If you write with hesitation, or speak with hesitation, your clients will see right through you.
6. Scarcity
The last one on the list is one most of you have encountered.
Scarcity sets limitations.
This works for any product, and it's used 24/7.
"2 for 1 if you buy before friday."
"BOGO ends Tuesday"
"Cut the price in half when you call in the next 15 minutes."
"Supplies won't last long!"
"I've got 3 hours available this week."
"If you're interested, please let me know before the next guy hires me."
"I've got one left on the lot."
"I might have one left in the back room."
"If you want it let me know, because another couple is coming to look at it this afternoon."
You get the idea.
Anything that suggests your product or services are scarce makes them want it 10 times more.
It seems cliche, but I'm telling you it works.
That's pretty much the gist of it. All of these techniques are extremely powerful, especially when you get good at them, and learn to combine them so they work together. Then they build on one another and create a foundation for your sales that's so strong your customers are almost forced to buy.
That's why you have to make sure you only use these with good intentions. Only use them ethically...
If you make promises you can't keep, or if you offer services you can't deliver, then it's gonna be obvious real fast, and all the persuasive tools in the world won't save you from the damage you'll do to your reputation.
Day 9 Challenge1. Close your eyes and imagine selling your first product or service. If you're already selling something, then imagine taking it to the next level. Get a solid picture of what that will look & feel like, and what you'll do with all the extra money you'll have when you achieve it!
2. Help someone without asking anything in return. After today's lesson you may start to understand that everything is an exchange of energy, and nothing ever goes without return. Just because you don't ask for something in return doesn't mean you don't get something in return.
3. Take some action you've been avoiding. Maybe you've waited to build a profile, or maybe you're afraid to contact clients. Maybe you're afraid to pick up the phone and call someone. Whatever it is, just do it.
4. Write 5 creative headlines that MAKE THEM STOP.
5. Write 3 paragraphs of copy utilizing some of the tools from today's lesson.
Great job! You've finished another lesson! If you're actually taking action and using
this stuff, then you're probably already earning! If not, keep at it and you
will soon enough. When you're ready continue on to
Day 10, Mindset Lesson 4.
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________________________________________________________________________________________________________
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Wouldn't you want to live like that that? After all if you are going to live in a house, why not live in a house that you decide to live in.
I am offering the coveted "5 step plan to owning your dream house" to you. Hundreds of people all over in the country are already living in the house they once dreamed of. If you know you deserve more out of life than just living in old apartment for the rest of your life, then prove it, by giving us a call on 667-599-699 NOW! because the offer ends on Friday.
Dont overthink only to let this opportunity slip.
________________________________________________________________________________________________________
Taking up the challenge of Day #3.
This is the first copy I have ever written. Eagerly waiting to know what my mistakes are.
It would be an accomplishment even if you read through the whole copy. It means at least I held your attention for that long.
I am expecting some positive criticism out of this. Thank You.
The writing isn't bad, but the headline is where the mark is missed. This is a blog headline and anyone reading it would expect to get the 5 steps right in the text. Nobody in their right mind would call to find out 5 steps to owning their dream house. I mean, who wants to call these days anyway?!
If this were a blog, then the headline would be good. You'd just need to deliver a valuable blog post, then have your contact info at the end so people can call to learn more or get a quote or whatever. Make sense?
Yes it made sense. Now when I read it, it is more than fairly obvious the headline and the copy don't match up.
The "Call NOW!" thing was just an attempt for Call To Action could have been replaced with "email me".
Thank you SinisterLex. I learn so much from you.
One general question. Let's say someone was really selling a "5 step plan for buying a house" through Email or Ebook. What would their headline be in that case. Because what ever I can come up with now seems like a blog headline"
1. Get your dream home. One step at a time.
2. Get your Perfect home at a perfect time.
3. Who wants to live in a dream house.
4. Own a home, your wife can be proud of.
Day 2 of the 15 Day Challenge. Here are five headlines for an Acne Product I want to sell:
Stop signs share an important message worth exploring. When we see a stop sign, we know what to do. We stop. But why? What specifically makes us stop?
Forget the fact that we've been trained for more than a century to stop at red, octagon-shaped signs. Instead, let's consider the deeper message. Let's think about what the word S.T.O.P. actually does.
The word STOP triggers something in our mind. That something is fear. On a deeper level, it's our survival instinct. STOP taps into our desire to live. If we blow through a STOP sign then we're at much greater risk of death by car accident, and that's something we want to avoid.
STOP also triggers very powerful emotions. When we see a stop sign, we instantly process the following:
If I don't stop it could get my whole family killed.
If I don't stop I could be responsible for the death of someone else.
If I don't stop I could wreck my car, and lose (insert any number of things here).
Now let's look at how this message applies to copywriting, and how we can use it. STOP is a short, 4 letter Headline in all CAPITAL LETTERS, almost always printed in bold. It taps into our basic desire to live, and the emotions surrounding the negative impact of our actions if we ignore it, and it almost always gets our attention.
STOP signs exist for 1 reason - to make us STOP! When we stop we can think. When we think we can observe. When we observe, we take in more info that helps us decide if it's safe to proceed, and this is exactly what your headline must accomplish!
The first goal of your headline is to make them STOP!
If a prospect doesn't stop, they won't think, and they won't proceed through your text. That means they won't buy anything either. So the first technique of copy that sells is a headline that makes them STOP!
How do I make them stop?
This is where desire & emotion come into play. Now, some books will tell you that you have to tap into desire, and others say you only need emotion. Both can work alone, but they work way better together.
But before they can work at all, you have to tap into the right desire & emotion.To do that you MUST change your perspective. You have to think in terms of them, not you. By shifting your perspective you can ask questions that gain clarity about what your prospects really want, instead of assuming you know what they want.
Let's look at how two popular books accomplish this.
"The Automatic Millionaire" & "The Millionaire Fastlane "
Two very different books that are both top-sellers. One sells the idea of saving coffee change, while the other sells the idea of starting a business. So, why don't either of these books mention anything about saving money, or starting businesses in their headline?
Because the reader doesn't desire those things, and doesn't connect emotionally either!
Instead they had to get inside their reader's mind and ask the right questions.
Who am I? (Target Market)
Young, 18 to 30 year olds, primarily male.
What do I want? (Desire)
Fast money, fast cars, to not have to work for money or riches. Freedom from jobs.
Why do I want it? (Emotion)
Money, & super cars will make me powerful & seductive.
What if TMF used this headline instead:
Get Rich by Starting a Business and Failing a Lot.
Would you have stopped? Would you have opened the book? Would you have read the first line? Would you have still dedicated your entire life to making this shit work no matter what? Would you even be here right now?!
Probably not, because the headline doesn't speak to you personally. It doesn't tap into your desires or emotions. It doesn't give you a reason to care.
A lot of psychology goes into your headline, but you don't have to spend 10 years learning about it to be effective. All you have to do is ask questions from the prospect's perspective and figure out what they really want. Then find a way to write it in your headline.
Now that you know that your headline's ultimate goal is to make them STOP by tapping into desire & emotion, let's check out some ways you can enhance your headlines.
1. If it's 3 words or less, use ALL CAPITAL LETTERS.
----- "INSTANT CASH LOANS"
2. If it's more than 3 words, Only Capitalize the First Letter of Each Word, Following Basic Grammar Rules.
----- "Big Johnson's Beer & Liquor if We Don't Have It, We'll Get It!"
3. If you can tap into desire / emotion & be creative, then your headline will have more power.
----- "Unleashing the SUPER Ideavirus - Ideas that Spread, Win"
4. Length is based on the headline's goal. If you need it processed fast, then use less words.
----- "How to Win Friends & Influence People"
5. Get rid of extra words. Every word must have a purpose.
----- "Here's How You Can Switch Gears, Downshift, & Drive Into the Millionaire Fastlane .
vs. "The Millionaire Fastlane " - Way less words. Way more impact.
6. If you can add subtle influence to your headline, such as a CTA, you'll add power.
----- "NOW! Get a FREE Animal Tail Butt Plug with Every Vibrating Prostate Massager!"
^
(Now, that's a deal you can't pass up!)
You don't have to be a copywriter to get good at writing headlines. All you need is practice. Take your time, and give every product, website, or cover letter serious thought. It may take you 2 hours to come up with something, but when you get it right it works pretty much every time.
Remember, Your #1 Goal is to MAKE THEM STOP!
Day 2 Challenge
1. Help someone. Do it without asking for anything in return. Just like yesterday.
2. Come up with 5 to 10 products / services / or something else you want to sell. Give serious consideration to the questions above. Figure out the customer's deepest desire. Figure out the emotions they want to experience. Then write 5 to 10 headlines utilizing what you've learned, that MAKE THEM STOP!
If you're feeling brave you can post your headlines in this thread for others to critique. But no pressure.
Now that you know the first & most
important element of all copy
you can move on to Day
3 - Influence Lesson
1
I consider all acts selfish. Humans do not act without reason to do so.
The only possible way to act unselfishly is to act without knowing why you are acting.
That would be to act without purpose.
It's not a bad thing, if that's what you're getting at.
The word "selfish" has taken on a negative meaning over time due to various religions.
But it's still just a word.
It's not bad to feel good for helping other people.
The goal is to be able to empathize with others so you understand where they're coming from.
It's putting yourself in their shoes as much as possible and understanding their world view.
What I'm saying is, the lesson isn't about being unselfish.
It's about helping others because it's the right thing to do.
How it makes you feel in return is irrelevant, (but a nice perk!).
When you help people without asking anything in return it begins a mindset shift.
A flake becomes a ball becomes a massive snow boulder rolling down a hill.
It's about learning to be valuable for others.
It also often triggers reciprocation which leads to many other advantages as well.
I'm familiar with these organizations but have never joined them or taken their courses.
For me there was never any need to. For others it might be helpful, but I couldn't speak from experience on that.
Some of the writing organizations have opened up doorways for copy and content writers that might not otherwise be easily accessible.
Okay, day 3 of the challenge. I've helped a few more people out where I work (I mean really went out of my way for them), which surprised myself more than it surprised the people I helped. I've also written out five more headlines today. Here are two (actually four) paragraphs to my target customer. I would appreciate any feedback or criticism from all members. I've never studied copy, and until three days ago, didn't even know what it was, so any advice would be appreciated. You can tell me my writing sucks balls, you can also tell me you think its great, or you can tell me it's just average, but most importantly, tell me why you think so. Thanks fellas.Day 3 | Influence Lesson 1
The Butterfly Effect
We can never truly know the real impact of our words.
“Influence is inevitable.” – Unknown
Some of you may think this quote ridiculous. Maybe you read it and say, “Inevitable? No way. I read Robert Cialdini’s book, and there’s no way I can be influenced now.”
But you are wrong.
Influence happens constantly. Consistently. All around us, all the time. It happens to us, and there’s not a damn thing we can do to stop it. Need proof? Stay awake until you fall asleep. Prove that you can’t be influenced by fatigue, and I’ll never write again.
I can make that statement with confidence because I know that you can be influenced, just as I can be influenced, and just as every other person can be influenced.
But this lesson isn’t about the fact that every single one of us can be influenced.
It’s to help you understand that every action you take, whether physical, mental, verbal or written, influences others, yourself, and the future as you know it.
That’s great, but how does it apply to copywriting?
This could very easily breach the realm of mindset, but this isn’t a mindset lesson, so let’s narrow it down to the words we write.
When was the last time you gave extreme consideration to how your words would be received?
Recall the last time you posted on this forum. Did you spend hours thinking about how people would respond? Did you wonder if your post would help someone instantly?
And did you also spend hours thinking about how people 5 years from now would be impacted when they read it? Or did you simply post it without much thought at all?
What if something you say today triggers a powerful chain of events leading to another Fastlane member’s freedom 3 years from now? How would that make you feel?
That’s the big picture with influence. That’s how it works. What we write today influences others long into the future, and we can never truly know how far that influence extends.
That’s why every word we write MUST have a purpose.
Influence is inevitable, but that doesn’t mean it's always positive. If your writing sucks, or if you blindly write without structure, rhyme or reason, then your copy will negatively impact everyone who reads it for many years to come. But, if you write with intent, always moving toward a specific outcome, then you can practically guarantee you'll have a positive effect.
Good copywriters always keep influence in mind. They know it's not black & white. They know that just because a prospect doesn't buy today doesn't mean he won't come back tomorrow. That's why we always write every single word with a purpose.
Good copy doesn't just drive the sale today.
It plants seeds that drive sales tomorrow, and the next day, and the next day after that.
Alright, enough lecture.
Let's read some kick-a$$ example phrases that'll unlock your mind and
open doors to worlds you never imagined possible!
Influential Words that Sell Today
All of these words & phrases are commands that drive action and
influence your prospect to take the next step.
Buy Now.
Click here.
Join.
Get It.
Subscribe.
Submit.
Influential Words that Sell this Week
All of these words & phrases are commands that
influence your prospect by setting a deadline or
invoking the principle of scarcity.
Offer Ends Friday.
Offer Valid thru Friday.
Offer Good While Supplies Last.
Respond by Friday if You're Interested.
My schedule Fills by Friday.
Call Before Friday.
Order by Friday and Get [insert something here].
There's only a few slots left.
These tacos won't last long.
They're going fast!
Words that Influence Long Into the Future
These words & phrases are called idea seed planters. They
plant seeds of thought that grow either throughout the
length of your copy, or over a period of time with
repeat exposure.
Consider this.
Think about it.
Consider it.
Give it some thought.
Ponder it.
Mull it over.
Consider your options.
Maybe it's right for you.
What's the worst that could happen?
Imagine how you'll benefit.
Imagine what you'll gain.
Just imagine it.
Sleep on it.
Just
do
it
There are way more phrases than this.
This is just a small sample of some of the words you can use to influence your prospects, readers, clients, & customers.
Influence is what copywriting is all about.
It's about taking the influence that's going to happen anyway, and giving it direction. It's not about manipulating people. It's about helping customers reach the outcomes they want, and also reaching your own outcomes at the same time.
Everyone should benefit.
To ensure your copy always packs the most powerful impact possible, write with the intent of influencing people throughout all concepts of time whether it's right now, this week, or 10 years in the future.
And always seek to have a positive impact on others.
1. Help someone. Solve a problem for someone. Do it without asking for anything in return just like yesterday, and just like the day before. Remember, it doesn't have to be something epic. Just something that impacts them positively in some way.
Day 3 Challenge
2. Write 5 new headlines that MAKE THEM STOP, and tap into your prospects desires & emotions.
3. Using your product or service, or something you make up, write a paragraph or two to your target customer utilizing the influential phrases you learned in this post. Consider using all 3 types of phrases for maximum impact, and remember to write with intent. Find ways to show how your product helps your customer while driving them toward the action you want them to take.
Do this before reading the next lesson, or don't keep going forward.
Now that you know that influence is inevitable you can
start writing copy with intent & purpose so you can
achieve your desired results in the shortest
time possible. Always write for positive
outcomes. That's it for this lesson.
When you're ready, continue
on to Day 4 - Mindset
Lesson
2
Just became a member here and i'm already getting value.The remaining lessons will be posted over the next 14 days.
What's up RG, this is better than my first copy lol. But I'd say you definitely need to make this much more believable. If you can't use credibility I would recommend making the beach story longer and more detailed. Make them desire the ebook without even knowing for sure if it works. Good job, keep writing.This is my first attempt at writing copy, so any advice is greatly appreciated!
Day 3
1) Today I helped my Mom with a few chores around the house and helped her make a workout plan for herself.
2) Item 1: NCAA/NBA Jerseys
"Authentic Lonzo Ball LAKERS Jersey"
Item 2: Workout program
"Increase Your Bench Press By 15lb In Just 2 Weeks!"
Item 3: Graphic design
"FREE Twitter Avatar with the Purchase of a Header"
Item 4: An Ebook
"Make Money While You Sleep"
Item 5: Astro A40 Headset
"Astro A40s: The Elite Mode of Communication"
3) I decided to write the paragraph on Item 4, the Ebook.
Consider this. You wake up at 11 AM and spend your entire day relaxing by the beach, simply relaxing and enjoying your surroundings. You return home that night to discover you have made $200 today -- by simply sitting on the beach. With my eBook Make Money While You Sleep, you will learn the ropes on how to get started! Buy now for a discounted price of $4.99! This deal won't last long; this offer is only valid for the first 20 purchases!
The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.