I've got a potential client that wants me to improve his Google Ads performance. He is in the construction industry.
His website isn't terrible, but dedicated landing pages would most likely improve conversions.
I'm thinking of using a page builder and just having a single page to direct traffic to as i know that having people go to the main website can be confusing for the visitor.
But, then I remembered something about the time when I last hired a building company.
When I landed on their site, I actually navigated to their 'Portfolio' pages, read a little about them and then decided to reach out for a quote after a bit of consideration.
So my questions are:
1)Would just having a single page put people off from getting a quote if they cant see the rest of the website?
2) When building a landing page, is it important to have the same domain name or does that not matter at all?
Anyone have any experience on this?
Thanks!
His website isn't terrible, but dedicated landing pages would most likely improve conversions.
I'm thinking of using a page builder and just having a single page to direct traffic to as i know that having people go to the main website can be confusing for the visitor.
But, then I remembered something about the time when I last hired a building company.
When I landed on their site, I actually navigated to their 'Portfolio' pages, read a little about them and then decided to reach out for a quote after a bit of consideration.
So my questions are:
1)Would just having a single page put people off from getting a quote if they cant see the rest of the website?
2) When building a landing page, is it important to have the same domain name or does that not matter at all?
Anyone have any experience on this?
Thanks!
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