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- Feb 5, 2022
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Read the book two years ago and it's been my first recommendation to any friends interested in entrepreneurship since then. Out of all the concepts outlined in the book, the one that I remember the most since it's been repeated in other marketing books is to not "follow your dreams" but identify what the market demands instead. You can be really skilled at your craft, but if there's no demand for what you do and no one wants to buy from you, you're not going to be profitable.
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