I am working on building a website and marketing plan for some B2B software that I developed. It is a very valuable product, and will save business owners a TON of time, and there is nothing like it in the market. It is relatively niche, as it is a quickbooks plugin. Product cost is $249 one time charge.
Part of the plan is to recruit some affiliates and have them market it for us, but I am having trouble determining what a good commission would be. Since we are still working on the website, we don't have any conversion stats or info to tell affiliates what their EPC would be. We were thinking of a $50 commission, but it seems like that would be too low to get any real affiliate interest.
Do you recommend that we sell some product ourselves first to optimize the website and sales funnel and also gathering some stats, and then start an affiliate program? Or do you recommend starting the affiliate program from the get-go and then adjusting the commission based on what we are seeing?
Part of the plan is to recruit some affiliates and have them market it for us, but I am having trouble determining what a good commission would be. Since we are still working on the website, we don't have any conversion stats or info to tell affiliates what their EPC would be. We were thinking of a $50 commission, but it seems like that would be too low to get any real affiliate interest.
Do you recommend that we sell some product ourselves first to optimize the website and sales funnel and also gathering some stats, and then start an affiliate program? Or do you recommend starting the affiliate program from the get-go and then adjusting the commission based on what we are seeing?
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