I am working on building a website and marketing plan for some B2B software that I developed. It is a very valuable product, and will save business owners a TON of time, and there is nothing like it in the market. It is relatively niche, as it is a quickbooks plugin. Product cost is $249 one time charge.
Part of the plan is to recruit some affiliates and have them market it for us, but I am having trouble determining what a good commission would be. Since we are still working on the website, we don't have any conversion stats or info to tell affiliates what their EPC would be. We were thinking of a $50 commission, but it seems like that would be too low to get any real affiliate interest.
Do you recommend that we sell some product ourselves first to optimize the website and sales funnel and also gathering some stats, and then start an affiliate program? Or do you recommend starting the affiliate program from the get-go and then adjusting the commission based on what we are seeing?
Part of the plan is to recruit some affiliates and have them market it for us, but I am having trouble determining what a good commission would be. Since we are still working on the website, we don't have any conversion stats or info to tell affiliates what their EPC would be. We were thinking of a $50 commission, but it seems like that would be too low to get any real affiliate interest.
Do you recommend that we sell some product ourselves first to optimize the website and sales funnel and also gathering some stats, and then start an affiliate program? Or do you recommend starting the affiliate program from the get-go and then adjusting the commission based on what we are seeing?
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
