You mean, making sure to get some comfy chairs and propose free wifi to get a guy staying 2h with only one espresso!..
What are your thought on Starbucks ?
starbucks is a winning concept . my local starbucks are always full of customers
and i am tired because i love calm and peace and i can't find that in these crowed coffe shop
business is a war, life is war. you must be a strategist
here is what i mean.
" LOSE BATTLES BUT WIN THE WAR: GRAND STRATEGY"
Grand strategy is the art of looking beyond the battle and calculating ahead. It requires that you focus on your ultimate goal and plot to reach it. Let others get caught up in the twists and turns of the battle, relishing their little victories. Grand strategy will bring you the ultimate reward: the last laugh.
Robert Greene, The 33 strategies of war
the point is not one shot -one sale with one student
the point is repeat business with students and their friends and lifetime value of a customer
you must win long term, not short term
i suggest you read Jay Abraham Materials . you will find the solution for your specific case because he has worked with 400 different industries
start to listen and watch free materials from his website which he is giving away .
https://www.abraham.com/gifts/thankyou.html
.
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