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HOT TOPIC Is opening a Coffee Shop a good idea ?

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AlessioLC

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Hi guys,

I've recently introduced myself on that forum and i was wondering what's your thought on Coffee Shop, is it scalable or is it a dead end and a direct way to the slowlane ?

I've been a Barista for 4 years now, i know everything about coffee history and coffee industry, i'm a manager in a Coffee Shop and i run it besides the owner (my parents own it) so i know everything about how to manager suppliers, H.R, Financial ressources and everything who goes with it (Communication, Social, Events)

I deeply think that opening a Coffee Shop is too simple and that if it's too simple, everyone can copy it and maybe do better than me, and if that happen', i would be kind of stuck..
Everything i see on this forum is about bringing value to people, got no expectations from anyone, i've already got that mindset as my parents taught me it all my childhood but i'm stuck with that idea that Coffee Shop was scalable at the time where Starbucks wasn't on the French Market but market is kind of full with Starbucks who's opening like EVERYWHERE.

I could bring value in this domain because i got the knowledge and i care about my customers, my team, as much as i care about my product and quality, even if speed is the assets...but everywhere i go (coffee shop), i don't see creativity, i don't see quality, you got my point..The Sugar Franchise..Starbucks!

The only thing is, i want to create a business that can be franchisable, not that i care only about money, but money can buy your new parents house in the seaside, that's my motivation...

What's your thought on that ? Any suggestions ?
I'm good at what's from italian culture so if you got an idea(coffee,cooking,pizzas...), don't hesitate.

Thank you for taking the time to read ;)
 

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Millenial_Kid5K1

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Hi guys,

I've recently introduced myself on that forum and i was wondering what's your thought on Coffee Shop, is it scalable or is it a dead end and a direct way to the slowlane ?

I've been a Barista for 4 years now, i know everything about coffee history and coffee industry, i'm a manager in a Coffee Shop and i run it besides the owner (my parents own it) so i know everything about how to manager suppliers, H.R, Financial ressources and everything who goes with it (Communication, Social, Events)
...
I could bring value in this domain because i got the knowledge and i care about my customers, my team, as much as i care about my product and quality, even if speed is the assets...but everywhere i go (coffee shop), i don't see creativity, i don't see quality, you got my point..The Sugar Franchise..Starbucks!

The only thing is, i want to create a business that can be franchisable, not that i care only about money, but money can buy your new parents house in the seaside, that's my motivation...

What's your thought on that ? Any suggestions ?
I'm good at what's from italian culture so if you got an idea(coffee,cooking,pizzas...), don't hesitate.

Thank you for taking the time to read ;)
I see a lot of 'I' 'Me' and 'My' in your question. Does the area you're looking at need another coffee shop? Do you have some unique value that would differentiate your coffee shop from the other coffee shops near you? Do you have something so unique, different, and valuable that someone would want to franchise it instead of franchising a proven brand(Starbucks)? If not, I'd avoid opening a coffee shop.
 

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Maybe I'm missing something here, but why don't your parents just open another coffee shop? And then another, and another, etc. You could be the manager of the coffee shop chain. Maybe one day you would be the owner of the coffee shop chain.
 

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I don't understand why this is so difficult, because it truly isn't.

Is opening a Coffee Shop is a good idea ?
Circumstances dictate the answer: Is there a need for a coffee shop?

Is jumping out a window a good idea?
Circumstances: There's a fire and the window is your only escape. Do you need to jump out a window?
 

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There are lots of absolutely huge chain coffee shops. Clearly it's a good idea. People pay for coffee every day.

It comes down to value/offer and execution.

That being said - it depends what you are trying to do. If you think you are going to be a "better starbucks" I would argue you are likely kidding yourself unless you have a damn good reason to think you can outcompete them.

Now, if you said you wanted to offer automated coffee kiosks that don't suck - that's interesting.
Or a cold coffee shop that ONLY does cold coffee products - that's interesting.
Or if you focus on in-store-roasted, small batch, hand selected, etc... (the "small/local" angle) - that's interesting.
Do you have some location in mind that none of the other big guys have thought of yet - that's interesting.

You need a reason for people to choose you over someone else. Coffee is everywhere. Why are they choosing you over the places they already go to and are familiar with?
 
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AlessioLC

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Where i want to open my Coffee Shop, the needs for a new one is real, i've been asking friends who live in the city so the question have been studied earlier with these guys. I will bring value because i will bring new drinks and products that don't seems to exists in this area and even on the market (not every product for sure but a part of it).

A lot of guys that started Coffee Shop had no clue on how to run it, don't know a thing about finance and how to manage it, they just survive as much as they can because they add product to their range even if they got no marges on them, just because it's cool. But cool doesn't get you to pay the bills, that's why a lot of them don't survive.

Many are using modern machines but me, i will use vintage machines because that bring authenticity as much as my identity/personnality, the machine that i want to get is a special machine used in the first coffee shop and is difficult to use and need real techniques, that's mean that not everybody can use them so I will differentiate myself.

Where all coffee franchise here want you to get ready to put 400K on the table and with an obligation to open 3 new Coffee Shops in 5 years, i would simply get my royalties (4% > very low rates and attractive) and 300k to start the business, with that the authenticity of the concept.

It's hard to translate my thought on words as i'm French but i think you get my point.
As said, don't hesitate and give me your thought on that.
 
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AlessioLC

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I also want to bring my culture (i'm Italian) in that concept
 
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Maybe there are a lot of people who don't like the "American Coffee". Bring your traditional French taste, tradition and ambiance and you might have a concept. "Café et macaron ou tarte tatin"

"Now franchise the damn thing."

Or do what loop101 suggests, open another coffee shop, the same as your parents have. And another, and another.

Keep us updated

EDIT: Mix it with your Italian style (If there is a NEED)
 
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AlessioLC

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You should be selling shovels.

Do you roast?
I've been thinking about that idea, but i think opening a new concept is way more rewarding and if it work, i can after that buy a roaster machine and begin to roast my own coffee and sell it..
 

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AlessioLC

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Maybe there are a lot of people who don't like the "American Coffee". Bring your traditional French taste, tradition and ambiance and you might have a concept. "Café et macaron ou tarte tatin"

"Now franchise the damn thing."

Or do what loop101 suggests, open another coffee shop, the same as your parents have. And another, and another.

Keep us updated

EDIT: Mix it with your Italian style (If there is a NEED)
That's exactly the idea, every person that i know don't love Starbucks and that's why Starbucks don't work that much here, excepted in Paris where there literally a shop in every corner...
That's why i'm telling Authenticity is my assets
 

Millenial_Kid5K1

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I've been thinking about that idea, but i think opening a new concept is way more rewarding and if it work, i can after that buy a roaster machine and begin to roast my own coffee and sell it..
Huh? I thought roasting your own beans was pretty much status quo for coffee shops? Hell, I roast my own beans at home with an old popcorn popper.
 
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AlessioLC

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Maybe I'm missing something here, but why don't your parents just open another coffee shop? And then another, and another, etc. You could be the manager of the coffee shop chain. Maybe one day you would be the owner of the coffee shop chain.
We're already are in a coffee franchise, but we don't own it, and we're actually not allowed to change every got damn thing in there, can't change the coffee supplier, can't change the design...that's why i want to create my own business from my idea, i got creativity and i'm stuck with this actual franchise so i want to move on and create mine.

btw, the guys who are running the franchise are old and IMO, they will give the franchise management to their childrens, who don't know a single THING about coffee > bankrupts.... so this is an opportunity here for us, but in how many times ? i can't lose that time
 
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AlessioLC

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Huh? I thought roasting your own beans was pretty much status quo for coffee shops? Hell, I roast my own beans at home with an old popcorn popper.
True, but only when you're activity is stable and you can focus on roasting your own coffee.
Those who do that in Paris have been opened for 10 years and only been roasting their coffee for 2-3 years because they needed to get something stable.
 

MarekvBeek

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That's exactly the idea, every person that i know don't love Starbucks and that's why Starbucks don't work that much here, excepted in Paris where there literally a shop in every corner...
That's why i'm telling Authenticity is my assets
Well be careful with that. I love your enthousiasm. And I'm just brainstorming with you.

I mean... You and I might think there is a need, and it could be that we are the only two persons on earth. Like @Millenial_Kid5K1 says, you have to know what unique value you offer and if it fulfills a need. There are literally 10.000's coffee shops.

People say they didn't like the National Enquirer, but the printing machine said something different.

Do your due dillegence!

Good luck with it.
 

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Lots of people want to open their own coffee shop. Lots of people fail in business, specifically in the coffee business. Like others have said, how will you provide massive and unique value?

If your vision is scale, roasting your own coffee seems like a good path.

Are you pursuing this business because it seems easy (because you have some background in it?) or because you truly see a need and want to fill it?
 
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AlessioLC

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Well be careful with that. I love your enthousiasm. And I'm just brainstorming with you.

I mean... You and I might think there is a need, and it could be that we are the only two persons on earth. Like @Millenial_Kid5K1 says, you have to know what unique value you offer and if it fulfills a need. There are literally 10.000's coffee shops.

People say they didn't like the National Enquirer, but the printing machine said something different.

Do your due dillegence!

Good luck with it.
I know that, but how can you know if you're gonna win or lose..i think the only solution is to try and see, but that's risky.
I really think i would add value and fullfills a need, but not in any city (if i franchise).
Like, in some city people do what i want to do, but they don't have the personnality behind it, don't have an attractive concept nor design and people get bored of it.

I really think i got something who will get my clients back everytime
 
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AlessioLC

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Lots of people want to open their own coffee shop. Lots of people fail in business, specifically in the coffee business. Like others have said, how will you provide massive and unique value?

If your vision is scale, roasting your own coffee seems like a good path.

Are you pursuing this business because it seems easy (because you have some background in it?) or because you truly see a need and want to fill it?
I don't want to let public my concept because i've seen that french people are suscribed in this forum so you got me on that, but it's related on my italian culture, and that can bring value to the domain and people, as their searching for that kind of coffee places, because at that time when american coffee style is everywhere, i want to bring something different to the market (again related to my italian culture).

If you want to talk real scale, the real thing would be kind of E-Com coffee supplier, like supplying coffee from every country, but again Coffee is not like Wine, the older it gets, the less flavours you got so i think this is not viable.
Roasting my own Coffee would be a great idea as the Coffee Shop market start to get some height here.

To be honest, both, because i've been working in for years and managing one of them, but i truly see a need in the domain and i want to take that opportunity
 

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i want to bring something different to the market (again related to my italian culture).
Hopefully it's not related to the Italian culture of sitting and sipping coffee/taking lunch for like, two hours. This would severely hurt your turn!

But for real, a question. How do Italian restaurants do it? I don't know if this is a real thing or not, but I heard that meals in Italy are generally a two hour event. Maybe that's just folklore, I don't know. But I just picture the restaurant owners being like, okay, time to move on, I need to make some more money with this table
 

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AlessioLC

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Hopefully it's not related to the Italian culture of sitting and sipping coffee/taking lunch for like, two hours. This would severely hurt your turn!

But for real, a question. How do Italian restaurants do it? I don't know if this is a real thing or not, but I heard that meals in Italy are generally a two hour event. Maybe that's just folklore, I don't know. But I just picture the restaurant owners being like, okay, time to move on, I need to make some more money with this table
Back then yep it was like that, but they have understood that getting 20 people for the day would not pay the bill, so now they start to ask people to move when they finish, so they can get more clients.

But this is real like, when i go see my family in Italy, we eat all day long, from 1pm to 3/4pm some times...but not in restaurants.

But no, it's not like that anymore haha !
 

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Back then yep it was like that, but they have understood that getting 20 people for the day would not pay the bill, so now they start to ask people to move when they finish, so they can get more clients.

But this is real like, when i go see my family in Italy, we eat all day long, from 1pm to 3/4pm some times...but not in restaurants.

But no, it's not like that anymore haha !
Damn. I was hoping to visit Italy one day and sit and eat some pizza for a few hours. I guess capitalism DOES ruin everything... :playful:
 

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Maybe there are a lot of people who don't like the "American Coffee". Bring your traditional French taste, tradition and ambiance and you might have a concept. "Café et macaron ou tarte tatin"

"Now franchise the damn thing."

Or do what loop101 suggests, open another coffee shop, the same as your parents have. And another, and another.

Keep us updated

EDIT: Mix it with your Italian style (If there is a NEED)
I don't want this comment to get overlooked.

Third wave coffee is all over the place. Even when I was living in the suburbs, there were 5-10 different shops all within half an hour of me that all had different vibes, a slew of different equipment, and different offerings.

Essentially, everyone's got coffee. You have to be different.

People are slowly starting to become more educated about pour-overs, siphons, vacuum presses, french presses, all of this good stuff. If you have some new equipment that you can bring to the table in order to get people to pay $5+/cup, you're off to a good start.

----

If I can think of a few things you'll want to keep in mind, it's the following.

1. Brand Identity

Who is your target customer? What do they like to do? How do they spend their time? Are they the type to grab a cup and stay to work on their laptops, or are they the busy professionals who want to grab a cup and head on out? Knowing this sets the stage for a lot of other things.

This question helps you answer:

* How do I furnish the place? If you don't have a good vibe from day 1, no one will come back.

* What specialty drinks do I offer? Do you keep it technical and offer siphon cups, drip flights, sparkling americanos, or do you appeal to the senses and offer smoothies, fruity blended ice drinks, and milkshakes?

* Do I offer food? What food do I offer? If you don't serve food, you won't get my business. I don't have the data to speak to the market as a whole, but if I know that I can't grab a bite at a local cafe, then I'm less inclined to visit that particular shop. I'm sure I'm not alone in this. // Do I offer a full breakfast/lunch menu, or just pastries? What percentage of my offerings should be vegetarian/vegan friendly? Gluten free? What dairy alternatives do I offer?

* What do I put on the walls? Do I decorate with purchasable paintings from local artists, magazines/books/newspapers, or do I let the exposed brick speak for itself?

All of these things important factors in your shop.

2. Check your margins. I imagine that the margins on specialty coffee are phenomenal - these can be further improved if you're willing to invest in your own roasting equipment to roast your own beans. (This also immediately offers a side-business of supplying coffee to local shops.) // For example, I know that, for Starbucks, selling one tall cup of drip more than pays for an entire batch. Use this to your advantage in pricing and reinvesting.

3. Establish a brand identity. Slap a name on your business, figure out who you are, and literally write down in painstaking detail every action you take during your opening, closing, and mid-day operations. Also make sure to write a manual for hiring, and a manual on how to train new employees, and any other repeated facet of the business. This will make franchising/selling to a competitor infinitely easier on you. (See: "The E-Myth Revisited" - Michael Gerber)

4. I repeat the same advice as many others in this thread have given - please, make sure people will actually give a shit about your cafe before you open it. I don't care what your friends are saying unless they're paying your commercial rent costs

Where would you plan to open?
How many cafes are within 10 miles of that spot?
Who are your main customers in the area?
Where are they getting their coffee from?
What makes you better than the place above?
What are your anticipated monthly operational costs?
How many months can you expect to post a loss and stay in business?
How much money do you have available to purchase equipment, hire staff, acquire necessary licenses, decorate, and advertise?

Don't sell yourself short by thinking "I'll save the branding and decorating for later - if I have great coffee, I'll have enough traffic to keep me afloat!" // To give an example of this dangerous thinking, someone on this forum awhile ago was considering starting an arcade, even though there aw already another one in town. The competing arcade offered games, bowling, and had a ball-pit as well. Our fellow fastlaner only had enough money for games and bowling, but wanted to open their shop anyways, figuring that they could save up enough money to later invest in a rockclimbing wall, laser tag arena, and more.

What they neglected to think about is, If my initial offering is worse than my competitor's current offering, no one will come to MY arcade!

If you plan to be the best, then you need to hit the ground running. Make sure you can best your competition from Day 1. Don't expect to start off 'okay,' and work your way up from there.
 
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AlessioLC

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Damn. I was hoping to visit Italy one day and sit and eat some pizza for a few hours. I guess capitalism DOES ruin everything... :playful:
Haha but money run everything! If you give the owner a little 20 euros ticket be sure he will let you sit there for an hour !
But seriously, if you don't have visited Italy yet, you should!
 
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AlessioLC

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I don't want this comment to get overlooked.

Third wave coffee is all over the place. Even when I was living in the suburbs, there were 5-10 different shops all within half an hour of me that all had different vibes, a slew of different equipment, and different offerings.

Essentially, everyone's got coffee. You have to be different.

People are slowly starting to become more educated about pour-overs, siphons, vacuum presses, french presses, all of this good stuff. If you have some new equipment that you can bring to the table in order to get people to pay $5+/cup, you're off to a good start.

----

If I can think of a few things you'll want to keep in mind, it's the following.

1. Brand Identity

Who is your target customer? What do they like to do? How do they spend their time? Are they the type to grab a cup and stay to work on their laptops, or are they the busy professionals who want to grab a cup and head on out? Knowing this sets the stage for a lot of other things.

This question helps you answer:

* How do I furnish the place? If you don't have a good vibe from day 1, no one will come back.

* What specialty drinks do I offer? Do you keep it technical and offer siphon cups, drip flights, sparkling americanos, or do you appeal to the senses and offer smoothies, fruity blended ice drinks, and milkshakes?

* Do I offer food? What food do I offer? If you don't serve food, you won't get my business. I don't have the data to speak to the market as a whole, but if I know that I can't grab a bite at a local cafe, then I'm less inclined to visit that particular shop. I'm sure I'm not alone in this. // Do I offer a full breakfast/lunch menu, or just pastries? What percentage of my offerings should be vegetarian/vegan friendly? Gluten free? What dairy alternatives do I offer?

* What do I put on the walls? Do I decorate with purchasable paintings from local artists, magazines/books/newspapers, or do I let the exposed brick speak for itself?

All of these things important factors in your shop.

2. Check your margins. I imagine that the margins on specialty coffee are phenomenal - these can be further improved if you're willing to invest in your own roasting equipment to roast your own beans. (This also immediately offers a side-business of supplying coffee to local shops.) // For example, I know that, for Starbucks, selling one tall cup of drip more than pays for an entire batch. Use this to your advantage in pricing and reinvesting.

3. Establish a brand identity. Slap a name on your business, figure out who you are, and literally write down in painstaking detail every action you take during your opening, closing, and mid-day operations. Also make sure to write a manual for hiring, and a manual on how to train new employees, and any other repeated facet of the business. This will make franchising/selling to a competitor infinitely easier on you. (See: "The E-Myth Revisited" - Michael Gerber)

4. I repeat the same advice as many others in this thread have given - please, make sure people will actually give a shit about your cafe before you open it. I don't care what your friends are saying unless they're paying your commercial rent costs

Where would you plan to open?
How many cafes are within 10 miles of that spot?
Who are your main customers in the area?
Where are they getting their coffee from?
What makes you better than the place above?
What are your anticipated monthly operational costs?
How many months can you expect to post a loss and stay in business?
How much money do you have available to purchase equipment, hire staff, acquire necessary licenses, decorate, and advertise?

Don't sell yourself short by thinking "I'll save the branding and decorating for later - if I have great coffee, I'll have enough traffic to keep me afloat!" // To give an example of this dangerous thinking, someone on this forum awhile ago was considering starting an arcade, even though there aw already another one in town. The competing arcade offered games, bowling, and had a ball-pit as well. Our fellow fastlaner only had enough money for games and bowling, but wanted to open their shop anyways, figuring that they could save up enough money to later invest in a rockclimbing wall, laser tag arena, and more.

What they neglected to think about is, If my initial offering is worse than my competitor's current offering, no one will come to MY arcade!

If you plan to be the best, then you need to hit the ground running. Make sure you can best your competition from Day 1. Don't expect to start off 'okay,' and work your way up from there.
I would not say that i everything is under control because it would not be true as i am actually debatting on which food i would provide to my customer, again i got my idea on that but like "do i need someone to cook for me + cooking equipments..." that's where i'm actually stuck because i know nowadays you can't open a Coffee Shop without a restauration offer.

But other than that, i know where i'm going, i know the margins as i'm actually working in a franchise i saw the reduction you can get by being in a franchise, but even with normal prices you can get good margins.

Again, normal Café/Brasserie in France are Basic and don't provide any drinks you can get in a Coffee Shop excepted shitty Coffee/Espresso so i don't count them as competitors, because Coffee Shop got their own market and clients.
And if we see in that POV, one is making Muffins and Cupcakes, one is an independant who don't got any knowledge about coffee and how to make it but he is here surviving and you don't know how he's still there..but soon gone.

You got me, i've been thinking on that from the start and everything matches, i know where i'm going and my offer will got way more value that other provides, because i've been working in 4 differents Coffee Shop (not for a long time because i wanted to feel the market in different places, don't actually work for them because we already got our own Coffee Shop..) and from that experience, i know which things works and which doesn't, so i can directly go to which products works and upgrade the service who goes with it, provides values to client with : great quality, great services, great ambience and try to build a brand around that.

For the budget, you bet that i've been thinking about that projet for a while, i got more than 50k in the bank, that's my saving for this business. Moreover, i already had a meet with the bank and they said that they will be OK for the project and they're waiting for me to come up with a great commercial space and then i could start. (Same bank where we opened the first one).
 

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I would not say that i everything is under control because it would not be true as i am actually debatting on which food i would provide to my customer, again i got my idea on that but like "do i need someone to cook for me + cooking equipments..." that's where i'm actually stuck because i know nowadays you can't open a Coffee Shop without a restauration offer.

But other than that, i know where i'm going, i know the margins as i'm actually working in a franchise i saw the reduction you can get by being in a franchise, but even with normal prices you can get good margins.

Again, normal Café/Brasserie in France are Basic and don't provide any drinks you can get in a Coffee Shop excepted shitty Coffee/Espresso so i don't count them as competitors, because Coffee Shop got their own market and clients.
And if we see in that POV, one is making Muffins and Cupcakes, one is an independant who don't got any knowledge about coffee and how to make it but he is here surviving and you don't know how he's still there..but soon gone.

You got me, i've been thinking on that from the start and everything matches, i know where i'm going and my offer will got way more value that other provides, because i've been working in 4 differents Coffee Shop (not for a long time because i wanted to feel the market in different places, don't actually work for them because we already got our own Coffee Shop..) and from that experience, i know which things works and which doesn't, so i can directly go to which products works and upgrade the service who goes with it, provides values to client with : great quality, great services, great ambience and try to build a brand around that.

For the budget, you bet that i've been thinking about that projet for a while, i got more than 50k in the bank, that's my saving for this business. Moreover, i already had a meet with the bank and they said that they will be OK for the projet and they're waiting for me to come up with a great commercial space and then i could start. (Same bank where we opened the first one).
Alors ca me semble que t'as un bon plan financier pour faire cette enterprise, mais il n'est pas toujours tres clair comment ta enterprise va etre tres differente de les autres. Qu'est-ce que tu vas offrir qu'ils n'offrent pas? (En termes de produits, ambiance, services, etc exactement.)
 
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AlessioLC

AlessioLC

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@TheDillon__ I'll continue to speak english as everyone can understand, but i won't tell you which products i will provide, to not tell my ideas to people who are watching this thread, but this is something a bit different from what we can see on the market.
I will provide great quality Coffee drinks in general, but even more i will propose great Milkshakes, Smoothies, Vitamins Mix made with fresh fruits, tea drinks, only one franchise is proposing this fruits mix, this is the one we are working with. Starbucks isn't and the others neither, i got something there. Some specialty drinks too but not too much. Why ?

Specialty Coffee is not a thing in France and i actually don't think it will, Paris got that vibes, Paris is very different from other places...

My ambience will be way more authentic than just woods and white walls, but something very classy, but affordable to be open to franchise.
Homemade croissants and french & italians pastries...in our commercial space.
Real expertise in the domain and not just some knowledge you saw someone doing it, i mean i can do everything in that domain, i've been working in some kind of Starbucks like but also in some of the greatest Specialty Coffee in Paris (Top3) so i can go doing some Frappuccino's to pouring a drip or getting a chemex done.

But i think Specialty Coffee is more like a temporary trend.
I want to build something strong, who takes the traces of Starbucks, but in the french & italian way with good quality and homemade products and not some industry supplier who get you Muffins & Cookies already in a bag...
 

SJAM

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Hi guys,

I've recently introduced myself on that forum and i was wondering what's your thought on Coffee Shop, is it scalable or is it a dead end and a direct way to the slowlane ?

I've been a Barista for 4 years now, i know everything about coffee history and coffee industry, i'm a manager in a Coffee Shop and i run it besides the owner (my parents own it) so i know everything about how to manager suppliers, H.R, Financial ressources and everything who goes with it (Communication, Social, Events)

I deeply think that opening a Coffee Shop is too simple and that if it's too simple, everyone can copy it and maybe do better than me, and if that happen', i would be kind of stuck..
Everything i see on this forum is about bringing value to people, got no expectations from anyone, i've already got that mindset as my parents taught me it all my childhood but i'm stuck with that idea that Coffee Shop was scalable at the time where Starbucks wasn't on the French Market but market is kind of full with Starbucks who's opening like EVERYWHERE.

I could bring value in this domain because i got the knowledge and i care about my customers, my team, as much as i care about my product and quality, even if speed is the assets...but everywhere i go (coffee shop), i don't see creativity, i don't see quality, you got my point..The Sugar Franchise..Starbucks!

The only thing is, i want to create a business that can be franchisable, not that i care only about money, but money can buy your new parents house in the seaside, that's my motivation...

What's your thought on that ? Any suggestions ?
I'm good at what's from italian culture so if you got an idea(coffee,cooking,pizzas...), don't hesitate.

Thank you for taking the time to read ;)
1 - Go to work on the coffee shop not in it (Unscripted) essential read!
2 - Can you give some one the keys to the lambo, while you're away on holiday for 2 weeks, and it's cleaner than when you left (same rules applies to the manager of your coffee shop)
3 - How large a scale are you planning? 1 shop a year or 5 ? What is missing from current offerings? What are your customers
Telling you?

Hope this helps, good luck on your journey!
 
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AlessioLC

AlessioLC

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1 - Go to work on the coffee shop not in it (Unscripted) essential read!
2 - Can you give some one the keys to the lambo, while you're away on holiday for 2 weeks, and it's cleaner than when you left (same rules applies to the manager of your coffee shop)
3 - How large a scale are you planning? 1 shop a year or 5 ? What is missing from current offerings? What are your customers
Telling you?

Hope this helps, good luck on your journey!
I would say something a bit different from the Fastlane way, but there is no holidays for hustlers, i want to get myself hustling for the next 10-20 years to come to build something big, and after that i would plan to get some holidays, well deserved holidays.
Because as long you love the process, you don't actually need vacations, but i got your point

But if you're asking, you just have to hire a manager, explain him how it works, get some paper to explain him while you're out in holidays and this is good, i mean i'm already doing that in my parents Coffee Shop and this is simple.

As long as there is a place in the market for me, i would go all in and build 2 to 3 shops a year after 3 years of activity and increase step by step this ratio.(i don't know in UK or USA but only after 3 years of activity you know if you're good to go or not because you got the real big taxes in the end of the third years of activity, if you survive and still have money after that, you're good.)
 

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