Is my product too expensive?

[mell0w]

Hello forum,

i run a website where i sell products to twitch & youtube livestreamers. For anyone interested, i sell gameshow overlays which you can include as a browsersource into your streaming software for example OBS or streamlabs. With these overlays you can host your own gameshows/quizshows in your stream.

I currently sell these for 50€ each. With this price i made most of my sales. However i noticed when i launched a 30-80% sale to test out the prices, i made a few more sales. But i can not 100% confirm this because my website makes about 500 visitors a month and i only make a handfull of sales.

So before i spend a lot of money on ads & influencers promoting my product, i want to make sure that i have the right price. In my industry there is no such product so i can't really compare prices, but i would say that my prices are not cheap, but also not expensive.

I see people visiting my website via tracking software and scrolling arround clearly looking interessted in my product, but then they just leave. Some of them are even signing up for my newsletter. So i think the need or interest is there but maybe it's the price that is too expensive.

Pricing models of my products:
50€ one time payment to get a single gameshow.
4.99€ a month to access all gameshows (and some more small features) as long as your subscription lasts (i currently have 4 gameshows)
150€ single payment to get all 4 gameshows (You buy 3 and get 1 for free)

I also have a free demo version for every product

So the question is, should i lower my price before i go big with marketing and ads?
Best solution i came up to is maybe make a 30% sale while the marketing campain is running or give the influencers that are promoting my products a big discount code for the customers. If you have other ideas please let me know that would be very helpfull.

Thank you and have a great day!

 

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[Lex DeVille]

Jimmu gusan,

o sap e xictovi xjisi o timm qsufadvt vu vxovdj & zuavaci mowitvsienist. Gus epzupi opvisitvif, o timm henitjux uwismezt xjodj zua dep opdmafi et e csuxtistuasdi opvu zuas tvsienoph tugvxesi gus iyenqmi UCT us tvsienmect. Xovj vjiti uwismezt zua dep jutv zuas uxp henitjuxt/raobtjuxt op zuas tvsien.

O dassipvmz timm vjiti gus 50€ iedj. Xovj vjot qsodi o nefi nutv ug nz temit. Juxiwis o puvodif xjip o meapdjif e 30-80% temi vu vitv uav vji qsodit, o nefi e gix nusi temit. Cav o dep puv 100% dupgosn vjot cideati nz xictovi nelit ecuav 500 wotovust e nupvj epf o upmz neli e jepfgamm ug temit.

Tu cigusi o tqipf e muv ug nupiz up eft & opgmaipdist qsunuvoph nz qsufadv, o xepv vu neli tasi vjev o jewi vji sohjv qsodi. Op nz opfatvsz vjisi ot pu tadj qsufadv tu o dep'v siemmz dunqesi qsodit, cav o xuamf tez vjev nz qsodit esi puv djieq, cav emtu puv iyqiptowi.

O tii qiuqmi wotovoph nz xictovi woe vsedloph tugvxesi epf tdsummoph essuapf dmiesmz muuloph opvisittvif op nz qsufadv, cav vjip vjiz katv miewi. Tuni ug vjin esi iwip tohpoph aq gus nz pixtmivvis. Tu o vjopl vji piif us opvisitv ot vjisi cav nezci ov't vji qsodi vjev ot vuu iyqiptowi.

Qsodoph nufimt ug nz qsufadvt:
50€ upi voni qeznipv vu hiv e tophmi henitjux.
4.99€ e nupvj vu edditt emm henitjuxt (epf tuni nusi tnemm gievasit) et muph et zuas tactdsoqvoup metvt (o dassipvmz jewi 4 henitjuxt)
150€ tophmi qeznipv vu hiv emm 4 henitjuxt (Zua caz 3 epf hiv 1 gus gsii)

O emtu jewi e gsii finu wistoup gus iwisz qsufadv

Tu vji raitvoup ot, tjuamf o muxis nz qsodi cigusi o hu coh xovj neslivoph epf eft?
Citv tumavoup o deni aq vu ot nezci neli e 30% temi xjomi vji neslivoph denqeop ot sappoph us howi vji opgmaipdist vjev esi qsunuvoph nz qsufadvt e coh fotduapv dufi gus vji datvunist. Og zua jewi uvjis ofiet qmieti miv ni lpux vjev xuamf ci wisz jimqgamm.

Vjepl zua epf jewi e hsiev fez!

E/C vitv qsodi quopvt. Zua xomm qsucecmz piif nusi vseggod vu zuas xictovi vu jewi ipuahj feve. Jux xomm zua hiv vjuti qiuqmi vjisi og zua esip'v sappoph eft epf fup'v xepv vu opwitv op opgmaipdist ziv? Vu ni, vjot ot upi ug vjuti optvepdit xjisi zua nohjv piif vu opwitv op zuas catopitt vu siwiem vji vsavj.

Zua'si emsiefz neloph temit, tu zua jewi qsuug qiuqmi xepv vjot. Vjisi't pu sietup puv vu sap eft vu zuas veshiv eafoipdi. Vjev fuitp'v piif vu ci e jahi iyqipti. Qmipvz ug vjsieft esuapf jisi up jux vu hiv tvesvif xovj eft xovjuav tqipfoph e muv uav ug qudliv.

Tii @Epfz Cmedl't vjsieft gus Huuhmi Eft.