Andy Black
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[HASHTAG]#AndyTalks[/HASHTAG] 023 - Is it worth being Google AdWords certified? (< 2mins)
TRANSCRIPTION by @Drive2Riches
@lowtek asks, "Is it worth being Google certified?" (by that he means Google AdWords certified).
Short answer -- No. I'm not Google certified. People don't ask me whether I'm Google certified before they hire me. If a business insisted I was, then it's probably not a business I'd personally want to work with anyway if they think a piece of paper is what it takes.
If you're trying to get a job in an agency or client-side business to do their AdWords campaigns, I'm sure it will help, so just do it.
Just be aware that when you take the exams, you're going to take a part of your brain out, the part that's going to actually do the work and make it happen, and answer how Google wants it.
When I was an Oracle DBA and I got interviewed for Oracle DBA contracts -- database administrator -- sometimes I'd get asked if I was Oracle certified. My stock answer was always "I'm not. I thought I would spend time getting certified between contracts, when I was trying to get the next contract, and I never spent any time between contracts. I'm always getting hired too quick for me to spend the time to get certified."
No client has ever asked me if I'm Google certified but there's a little story, analogy that I've used a few times and that is if you want to learn how to race a car around a race track, would you learn from the people who built the car? From Ford mechanics for instance? Or would you want to learn from people who actually race a car around the track? So, you're choice.
TRANSCRIPTION by @Drive2Riches
@lowtek asks, "Is it worth being Google certified?" (by that he means Google AdWords certified).
Short answer -- No. I'm not Google certified. People don't ask me whether I'm Google certified before they hire me. If a business insisted I was, then it's probably not a business I'd personally want to work with anyway if they think a piece of paper is what it takes.
If you're trying to get a job in an agency or client-side business to do their AdWords campaigns, I'm sure it will help, so just do it.
Just be aware that when you take the exams, you're going to take a part of your brain out, the part that's going to actually do the work and make it happen, and answer how Google wants it.
When I was an Oracle DBA and I got interviewed for Oracle DBA contracts -- database administrator -- sometimes I'd get asked if I was Oracle certified. My stock answer was always "I'm not. I thought I would spend time getting certified between contracts, when I was trying to get the next contract, and I never spent any time between contracts. I'm always getting hired too quick for me to spend the time to get certified."
No client has ever asked me if I'm Google certified but there's a little story, analogy that I've used a few times and that is if you want to learn how to race a car around a race track, would you learn from the people who built the car? From Ford mechanics for instance? Or would you want to learn from people who actually race a car around the track? So, you're choice.
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