Sophie_Leonard
Contributor
Coronavirus pandemic has caused the global stock markets to crash, which means as a business or a marketer, you will be affected.
But, during this economic downturn, you will find that you have less competition, which means it is easier for you to market. So yes you can definitely utilize this opportunity to market your products. As most of the people are at home and active on social media, you can utilize this opportunity to make a positive impact on your business. You can start writing new content for your blogs or website which can be reused on social media and make your presence stand out. The more people you attract now, the more power you will hold in the future. Focussing your marketing efforts to market in the wake of the coronavirus outbreak will give you an advantage towards your competitors and will enable you to continue running your business by strengthening your presence.
But also at the same time, you must not exploit the situation. For example, many supplies like masks, hand sanitizers, and other basic necessities goods are running low around the world. Many marketers are buying these goods and then reselling them for 10-50x the price on eBay or by running ads. This isn’t marketing. I highly recommend that you avoid exploiting the Coronavirus situation to make a quick buck.
But, during this economic downturn, you will find that you have less competition, which means it is easier for you to market. So yes you can definitely utilize this opportunity to market your products. As most of the people are at home and active on social media, you can utilize this opportunity to make a positive impact on your business. You can start writing new content for your blogs or website which can be reused on social media and make your presence stand out. The more people you attract now, the more power you will hold in the future. Focussing your marketing efforts to market in the wake of the coronavirus outbreak will give you an advantage towards your competitors and will enable you to continue running your business by strengthening your presence.
But also at the same time, you must not exploit the situation. For example, many supplies like masks, hand sanitizers, and other basic necessities goods are running low around the world. Many marketers are buying these goods and then reselling them for 10-50x the price on eBay or by running ads. This isn’t marketing. I highly recommend that you avoid exploiting the Coronavirus situation to make a quick buck.