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Hunting Whales: Is there An Ethical Way To Do This?

Roli

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The video below describes how mobile game companies have found a very unethical way to make A LOT of money. They basically advertise a game that doesn't truly exist, at least not in the sense they advertise it. The game acts as a hook to get you to download, once you have the game you realise it's actually one of those "civilisation games" where you build up bases, territory, etc.

Most people immediately uninstall when they realise they've been duped, however a small percentage of people will play the game anyway, and an even smaller percentage will become whales. These so-called whales, will spend thousands and thousands on these games.

Clearly the companies are using a version of the 80/20 rule and they know that with enough downloads, the one percent of people who become whales, will more than pay for all the advertising and make them a huge profit to boot.

This depresses me, these companies skirt around the law by putting a version of the advertised game, within the actual game they are selling. Thus, they get away with what is essentially false advertising. I hate the fact that so much cash is being made from legally fooling people, because others will copy and it will (or rather, has) become the standard. Where are all the ethical business people gone? Are we doomed to watch the unethical ones make all the money?

One thing that has always made me proud of this forum, is that people on here do have ethics. When new users come by to float questionable ideas, they are quickly piled on and told in no uncertain terms, that scammers are not welcome here.

Anyway, what do my fellow fastlaners think about this, and - regardless of industry - is there an ethical way to produce the results these mobile game companies are getting?

View: https://www.youtube.com/watch?v=NhajAqI66nU
 
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Black_Dragon43

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The video below describes how mobile game companies have found a very unethical way to make A LOT of money. They basically advertise a game that doesn't truly exist, at least not in the sense they advertise it. The game acts as a hook to get you to download, once you have the game you realise it's actually one of those "civilisation games" where you build up bases, territory, etc.

Most people immediately uninstall when they realise they've been duped, however a small percentage of people will play the game anyway, and an even smaller percentage will become whales. These so-called whales, will spend thousands and thousands on these games.

Clearly the companies are using a version of the 80/20 rule and they know that with enough downloads, the one percent of people who become whales, will more than pay for all the advertising and make them a huge profit to boot.

This depresses me, these companies skirt around the law by putting a version of the advertised game, within the actual game they are selling. Thus, they get away with what is essentially false advertising. I hate the fact that so much cash is being made from legally fooling people, because others will copy and it will (or rather, has) become the standard. Where are all the ethical business people gone? Are we doomed to watch the unethical ones make all the money?

One thing that has always made me proud of this forum, is that people on here do have ethics. When new users come by to float questionable ideas, they are quickly piled on and told in no uncertain terms, that scammers are not welcome here.

Anyway, what do my fellow fastlaners think about this, and - regardless of industry - is there an ethical way to produce the results these mobile game companies are getting?

View: https://www.youtube.com/watch?v=NhajAqI66nU
In my opinion, ethics has no place in business. As a business I will do whatever it takes to succeed and to make sure I and my employees make as much money as possible. There are no limits to that, just as there are no limits to war. I will not sit around in a room with my guys and be like "how can we save the planet?". Most who claim otherwise are either hypocrites or naive. There's also the possibility they are saints, but I wouldn't count on that.
 

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