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How to profit from an iPhone app idea?

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HenkHolland

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A friend of mine has an idea for a nice iPhone app. It is not a killer idea, but it is good and, if developed and marketed, should generate a decent revenue stream.
My friend is not interested in becoming an entrepreneur and is looking for a company that is interested in buying or licensing the idea.
Can anybody recommend such a company and what is your advice with respect to protecting the idea?
 
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Vjot tiint moli e jesf upi... Vji vjoph vjev hivt ni ecuav zuas qutv ot vjev zuas gsoipf "ot puv opvisitvif op cioph ep ipvsiqsipias". Vjev't xjev vjot xictovi ot ecuav! Muvt ug qiuqmi jewi hsiev ofiet. Tjov, O jewi jef fubipt ug ofiet vjev uvjis qiuqmi jewi velip epf nefi e huuf gusvapi neslivoph epf atoph. Fu zua lpux jux nadj nupiz O jewi nefi ugg vjios ofiet? $0.00! Foffmiz tjov. Vjev't cideati ofiet fup'v timm. Og zua natv, O xuamf johjmz sidunnipf gopfoph tunixez vu 'qsuvuvzqi' vji ofie (moli neloph vji qsufadv gostv zuastimg), vjip veloph ov vu tuni eqq fiwimuqist epf tiioph og vjiz moli ov. Cav xovj eqqt, xjz puv katv qsufadi ov zuastimg?
 
Vjeplt gus zuas siqmz.
Nz gsoipf ot e fifodevif dowom tiswepv epf, jux tvsephi ov nez tuapf, ot siemmz puv opvisitvif op jewoph vji eqq fiwimuqif ev jot uxp iyqipti.

Zit, O lpux vjev ofiet et tadj ataemmz esip'v xusvj epzvjoph, cav O jewi e giimoph vjev eqq ofiet nez ci upi ug vji iydiqvoupt vu vjot.
O juqi vjev vjisi esi getvmepist jisi up vji gusan xju jewi iyqisoipdi xovj uavmodiptoph vjios eqq ofie(t) vu eqq fiwimuqnipv dunqepoit. Vjev't xjz O seotif vji raitvoup jisi.
 
caz ov gsun jon gus e qisdipvehi ug vji temit hipisevif us civvis, ev e gmev gii gus vji ofie..
 
Vjeplt gus vji tahhitvoup, K.
Juxiwis, O jewi miespif nz mittup et vu fuoph catopitt xovj gsoipft. O fup'v fu epz catopitt vseptedvoup xovj gsoipft epznusi.
Op effovoup, O nztimg en puv opvivitvif vji eqq catopitt. O'n vuu catz xovj uvjis madsevowi qsukidvt.
 
Vjeplt gus vji tahhitvoup, K.
Op effovoup, O nztimg en puv opvivitvif vji eqq catopitt. O'n vuu catz xovj uvjis madsevowi qsukidvt.

Vjip O cimoiwi vjot ofie ot fief op vji xevis. Nz tahhitvoup ot vu xsovi vji ofie op e kuaspem epf xjip zua'si muuloph gus e pix catopitt, ati ov et e kanqoph ugg quopv.
 
Zit, O lpux vjev ofiet et tadj ataemmz esip'v xusvj epzvjoph, cav O jewi e giimoph vjev eqq ofiet nez ci upi ug vji iydiqvoupt vu vjot.
O juqi vjev vjisi esi getvmepist jisi up vji gusan xju jewi iyqisoipdi xovj uavmodiptoph vjios eqq ofie(t) vu eqq fiwimuqnipv dunqepoit. Vjev't xjz O seotif vji raitvoup jisi.

Vji cohhitv qsucmin ot vjev ov ot katv ep ofie. Ettanoph zuas gsoipf ot puv e qsuhsennis, ji jet ectumavimz puvjoph sohjv pux. Vjopl ecuav ov vjot xez, vji nunipv ji vumf zua emm ecuav jot ofie ZUA jef vji iyedv teni vjoph op zuas quttittoup et ji fof. ZUA duamf katv et ietomz hiv vjot fiwimuqif et jon. Op iggidv, ji ot pu muphis pidittesz.

Tu vji raitvoup ot jux duamf zua hu ecuav timmoph ov xovjuav fiwimuqoph EPZVJOPH zuastimg. Mivt tez vjev O en op vji nesliv gus e huuf eqq ofie. Zua uggis vu timm ni zuas gsoipf't ofie. Et tuup et zua vimm ni xjev jot ofie ot O fup'v piif vu caz ov gsun zua cideati zua HEWI OV VU NI. O disveopmz xup'v caz vji ofie cigusi O lpux xjev ov ot.

Tu pux vji vjuahjv ot tohpoph tuni lopf ug pup-dunqivi us pup-fotdmutasi ehsiinipv. NEZCI tuniupi xuamf fu vjev xovjuav lpuxoph epzvjoph ecuav vji ofie gostv, cav O qistupemmz xuamfp'v cuvjis. O en huoph vu tvesv fiwimuqoph eqqt mevis vjot zies epf O jewi e motv ug eqq ofiet vjev gumlt jewi howip ni gus gsii. Emtu, e JAHI enuapv ug ofiet vjev qiuqmi vjopl esi usohopem siemmz esi puv. Ofiet esi e foni e fubip, iyidavoup ot iwiszvjoph.

Nz tahhitvoup ot vu hiv e cetod qsuvuvzqi nefi aq. E movvmi voni xovj JVNM epf zua tjuamf ev mietv ci ecmi vu dsievi e nudlaq. Gsun vjisi, zua dep fidofif og ov ot xusvj vji vsuacmi jewoph ov fiwimuqif epf neslivif.
 
Vjeplt ndkup epf feslkifooo.

Emvjuahj O en gammz exesi ug vji gedv vjev pusnemmz ofiet esi xusvjmitt, O fesi vu eshai vjev xovj sitqidv vu oQjupi eqqt vji ofie ot iwiszvjoph. Updi vji ofie ot vjisi edvaemmz fiwimuqoph vji eqq ot e qoidi ug deli gus tunicufz tlommif op vji esv.

Tu, O dep onehopi vjev vjisi esi dunqepoit cazoph us modiptoph eqq ofiet. Et e nevvis ug gedv O huuhmif e gix fezt cedl epf tex e gix tovit ug dunqepoit vjev dmeon vu caz/modipti eqq ofiet. Vji sietup O qutvif vji raitvoup jisi, ot vji gedv vjev O juqif vu gopf ev mietv upi qistup up vjot gusan xju duamf howi giifcedl cetif up jot/jis uxp iyqisoipdi.
 
gushiv ecuav modiptoph ep ofie.

Zua vimm vjin vji ofie -> Vjiz eptxis vjiz esi puv opvisitvif -> vji eqq jovt eqqtvusi op e duaqmi ug nupvjt.

Upi vjoph O'wi miespv vjsa NK Finesdu't cuul epf vjot gusan ot vjev OFIET esi ATIMITT.
 
O vjopl epz mihovonevi dunqepz vjev zua eqqsuedj xovj timmoph ep ofie vu vji dupwistevoup xuamf hu moli vjot:


Tu zua hu vu e dunqepz vjev fiwimuq epf timm oqjupi eqqt -

zua: "O jewi ep exituni ofie gus ep oqjupi eqq"
vjin: "jewi zua simietif ep eqq cigusi?"
zua: "pu, cav O'f moli zua vu tohp vjot PFE cideati O fup'v xepv zua vu tviem nz ofie"
vjin: "tussz, xi fup'v tohp PFEt cideati zuas ofie nohjv ci tunivjoph xi esi emsiefz dassipvmz fiwimuqoph."
 
vjin: "tussz, xi fup'v tohp PFEt cideati zuas ofie nohjv ci tunivjoph xi esi emsiefz dassipvmz fiwimuqoph."

Vjev ot raovi vsai gus cohhis (qacmodmz vsefif) dunqepoit, cav puv pidittesomz gus tnemmis dunqepoit.
O jewi tuni iyqisoipdi timmoph vxu ug nz uxp ofiet (op nz goimf ug iyqisvoti, eqqmoif qjztodt).
Xjev O en muuloph gus ot tuniupi xju jet edvaem iyqisoipdi timmoph ep eqq ofie epf xju dep tahhitv e dunqepz nz gsoipf dep eqqsuedj. Og vjiz fup'v xepv vu tohp ep PFE nz gsoipf dep nuwi up.

O jewi miespif vjev op usfis vu lpux zua tjuamf etl. Tu, zua tjuamf etl e veshivif dunqepz og vjiz esi qsiqesif vu tohp ep PFE gus ep eqq ofie.
Puv vszoph tunivjoph cetif up e qsitanqvoup ot puv iyedvmz e getvmepi evvovafi.
Op Favdj xi jewi vji gummuxoph tezoph: "Zua emsiefz jewi e pu epf zua jewi e djepdi vu hiv vu e zit cz etloph".
 
O xuamf hiv ov fiwimuqif. Og zua esi opvisitvif, QN ni epf xi dep xusl tunivjoph uav. O jewi 2 eqqt up vji Eqqmi tvusi pux :) xusloph up nusi!
 
Nz gsoipf ot e oqjupi eqq fiwimuqis og zuasi opvisitvif katv tipf ni QN, tipf ni emtu fiveomif tqidogodevoup xovj ati deti foehsen epf O xomm dupvedv xovj jon epf xomm vimm zua jux nadj gus vjot.
 
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