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Just my $0.02<br />
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Should we even bother with trying to get the cheapest clicks?<br />
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The way I see it, this advises sending ads to a broad audience. This means getting our ad in front of the wrong people <i>most of the time. </i>Why not get super specific with your audience instead, and have most of your impressions go to a more relevant audience?<br />
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Though the clicks might be cheap, what's the quality like? How many of these one-cent clicks will it take to actually convert into a sale, versus a click that you paid $1 or $2 for?<br />
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That said, I feel like it's a bad sign for your margins if we're breaking bank on $1 clicks. (I'm also an inexperienced little newbie, so this could be totally off base.) But I feel like if you bring a $1 click to your website, and it leads to a >$1 earnings, then that's positive EV.
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I also am new, and all I can say is that on amazon if I have a $10 product, then $1 clicks kill me, simply because it takes around 8-11 clicks per sale, and lets face it a dollar (or a pound in my case) is usually the cost of a popular product. Also being new and not made of money, it has been hard for me to find a $50 product because of the initial outlay to get an MOQ.<br />
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So I think a lot of us will be in that situation starting out. Meaning if we can get 50 $0.01 clicks to make a sale, or even 100, it is still better. Of course life is about give take and compromise, so by giving up that quality you are possibly tempting facebook to push your ad to a less and less relevant audience over time. Therefore the system will need to be tweaked as time goes on, then hopefully as we get more sales and purchase product with better margins, we can start ditching quantity for quality.</div>
