Did My e-com startup break CENTS? ( Facebook Ads Ban)

[business224]

I have started a successful online store on Etsy and we have over 1,600 sales. The store sells digital notion template downloads. We are looking to scale off of Etsy and on to shopify for more control. I understand the platform risk of running 100% on Etsy. I also feel we can control traffic better with paid ads running direct to our own store.

Our plan is to take our most popular templates and start our storefront. I recently took a course on Facebook ads/ shopify and a large part of the course they spoke about ad accounts getting shut down. This seems like I am running into the same control issue. I am wondering how big of a concern this should be.

How to put the C back into CENTS?
1- How likely is FB to actually shut down ad accounts?
2- What can be done to prevent this?
3- What payment gateway is best for digital products?

I am considering taking the FB blueprint course offered by FB to boost my knowledge on FB ads. Is there anything else I should do?

 

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[Kung Fu Steve]

I have started a successful online store on Etsy and we have over 1,600 sales. The store sells digital notion template downloads. We are looking to scale off of Etsy and on to shopify for more control. I understand the platform risk of running 100% on Etsy. I also feel we can control traffic better with paid ads running direct to our own store.

Our plan is to take our most popular templates and start our storefront. I recently took a course on Facebook ads/ shopify and a large part of the course they spoke about ad accounts getting shut down. This seems like I am running into the same control issue. I am wondering how big of a concern this should be.

You sure can. But on a new platform your CAC is going to be more expensive (you just don't know what you're doing on FB/IG ads yet... it'll come down once you get the hang of it).

At the beginning, it'll feel like you're failing. But learn, invest, grow.

How to put the C back into CENTS?
1- How likely is FB to actually shut down ad accounts?

Just assume it'll happen. That way you're never surprised.

Happened to me multiple times. You just create a new one. It's no big deal.

2- What can be done to prevent this?
3- What payment gateway is best for digital products?

They're all horrible. I prefer Stripe (which has been the least horrible for me).

I am considering taking the FB blueprint course offered by FB to boost my knowledge on FB ads. Is there anything else I should do?

Never take FB ads advice from FB. They are awful and created by people who have never run an ad in their life.

 

[mario.scaling]

I have started a successful online store on Etsy and we have over 1,600 sales. The store sells digital notion template downloads. We are looking to scale off of Etsy and on to shopify for more control. I understand the platform risk of running 100% on Etsy. I also feel we can control traffic better with paid ads running direct to our own store.

Our plan is to take our most popular templates and start our storefront. I recently took a course on Facebook ads/ shopify and a large part of the course they spoke about ad accounts getting shut down. This seems like I am running into the same control issue. I am wondering how big of a concern this should be.

How to put the C back into CENTS?
1- How likely is FB to actually shut down ad accounts?
2- What can be done to prevent this?
3- What payment gateway is best for digital products?

I am considering taking the FB blueprint course offered by FB to boost my knowledge on FB ads. Is there anything else I should do?

From someone who has experience with Facebook ads, I've never heard about ad accounts being shut down. Then setting up Facebook ads is really easy; the difficult part is writing the copy, CTA, testing, and optimizing before wasting money on ads that don't convert. DM me if you'd like help