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How to start getting Sales in 24 Hours via Facebook ads ( Low Budget AD strategy )

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DropshipGodx

Contributor
Apr 16, 2020
32
44
97
INDIA
ABO testing (I prefer always to test with Abos and Scale W Cbos)
- 10 Adsets w 10 different Interests.
- 5$ a day - Audience size
- 10M+ always
- Epacket Countries (as you scale up you can specifically narrow down to top4 Countries) -
2x Creative same vid/image w diff Offer and Thumbnail.
Day 1 - Let your adsets run without any changes for the whole 24 hours.
- Any adsets with cpc more then 1$ gets killed
. Any adsets with less then 5 link clicks gets killed.
Let all the other adsets run for another one day. Day 2 Any adsets with a cost per add to cart more then 4$ Kill them.
Adsets with less then ATCs and No ICs kill them.
Any adset w a CTR lower then 1.5% gets killed.
Day 3 -Increase the budget of profitable adsets by 30% -Start testing new similar audiences to your winning adsets. Once you have 3-4 profitable adsets make a CBO of them at 50$/100$ let them run.
Key takeaways
➡️
The goal is to test as many audiences as possible for a product on smaller budget
.
➡️
To keep the audience broad more than 10M+. Fb algorithm is good enough to find you good buyers all you have to give it is a broad audience to target and build your audience from.
➡️
Work alot on building your Audience Avatar to increase your CR CTR AND SALES. The more you know about your Customers in the market the easier you will be able to sell them your product. I hope this will help you guys towards how to profitably test a product on Facebook with low budgets. Feel free to ask me any questions and your reviews on how this strategy worked good for you in the comments.
 

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Xeon

All Cars Kneel Before Pagani.
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Side question for folks running FB ads : did the iOS14 update (that crappy Apple privacy thing that affects FB ads data severely) affect the performance of your ads? If so, what are you doing to combat it?
 

DropshipGodx

Contributor
Apr 16, 2020
32
44
97
INDIA
Side question for folks running FB ads : did the iOS14 update (that crappy Apple privacy thing that affects FB ads data severely) affect the performance of your ads? If so, what are you doing to combat it?
The update hasn't been completely out yet its still yet to come by the end of March
 

Koji

Contributor
Read Millionaire Fastlane
Feb 21, 2021
27
32
20
ABO testing (I prefer always to test with Abos and Scale W Cbos)
- 10 Adsets w 10 different Interests.
- 5$ a day - Audience size
- 10M+ always
- Epacket Countries (as you scale up you can specifically narrow down to top4 Countries) -
2x Creative same vid/image w diff Offer and Thumbnail.
Day 1 - Let your adsets run without any changes for the whole 24 hours.
- Any adsets with cpc more then 1$ gets killed
. Any adsets with less then 5 link clicks gets killed.
Let all the other adsets run for another one day. Day 2 Any adsets with a cost per add to cart more then 4$ Kill them.
Adsets with less then ATCs and No ICs kill them.
Any adset w a CTR lower then 1.5% gets killed.
Day 3 -Increase the budget of profitable adsets by 30% -Start testing new similar audiences to your winning adsets. Once you have 3-4 profitable adsets make a CBO of them at 50$/100$ let them run.
Key takeaways
➡️
The goal is to test as many audiences as possible for a product on smaller budget
.
➡️
To keep the audience broad more than 10M+. Fb algorithm is good enough to find you good buyers all you have to give it is a broad audience to target and build your audience from.
➡️
Work alot on building your Audience Avatar to increase your CR CTR AND SALES. The more you know about your Customers in the market the easier you will be able to sell them your product. I hope this will help you guys towards how to profitably test a product on Facebook with low budgets. Feel free to ask me any questions and your reviews on how this strategy worked good for you in the comments.
Thanks for this.

Quick question: When you say 10 ads with 10 interest, do you mean 1 interest/ad or 10 interests/ ad x 10ad sets?
 

OverByte

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May 18, 2014
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Side question for folks running FB ads : did the iOS14 update (that crappy Apple privacy thing that affects FB ads data severely) affect the performance of your ads? If so, what are you doing to combat it?

I already find Facebook ad attribution is pretty spotty. I primarily advertise on FB for my online store and I am fairly confident 90% of my sales come from facebook, however Facebook only attributes ~60% of my sales to my ad sets. The others are unattributable and I've had this problem since launch. I know FB has the sales from the pixel (I can see in event manager) but they don't get attributed to an adset which is frustrating to properly calculate ROAS and understand exactly what ad sets are underreporting. I'd be interested to know if others experience this (including OP)?

Honestly, I don't expect this to get much worse with iOS 14 (provided you're using conversion API - which should make up for most browser/client limitations imposed by iOS tracking restrictions on your store - at least for Purchase Data). I think the iOS update impacts are pretty misunderstood (which is understandable since most advertisers are not developers) and FB is overplaying it due to some politics with Apple IMO, I highly doubt they are really "standing up for small businesses" as they claim. I think there may be substantial impacts if you are using the audience network for delivery (and that probably is why FB is so pissed), but if you are targeting IG/FB placements - like feeds - (whether via browser or the app client) I don't see how apple could limit FB from knowing who clicked those ads (since FB knows who's logged in and if they select any links served by facebook)... Full disclosure, I have not done a thorough investigation, if someone else has then I'm happy to be corrected.
 

Empires

Silver Contributor
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Jan 12, 2016
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I already find Facebook ad attribution is pretty spotty. I primarily advertise on FB for my online store and I am fairly confident 90% of my sales come from facebook, however Facebook only attributes ~60% of my sales to my ad sets. The others are unattributable and I've had this problem since launch. I know FB has the sales from the pixel (I can see in event manager) but they don't get attributed to an adset which is frustrating to properly calculate ROAS and understand exactly what ad sets are underreporting. I'd be interested to know if others experience this (including OP)?

Honestly, I don't expect this to get much worse with iOS 14 (provided you're using conversion API - which should make up for most browser/client limitations imposed by iOS tracking restrictions on your store - at least for Purchase Data). I think the iOS update impacts are pretty misunderstood (which is understandable since most advertisers are not developers) and FB is overplaying it due to some politics with Apple IMO, I highly doubt they are really "standing up for small businesses" as they claim. I think there may be substantial impacts if you are using the audience network for delivery (and that probably is why FB is so pissed), but if you are targeting IG/FB placements - like feeds - (whether via browser or the app client) I don't see how apple could limit FB from knowing who clicked those ads (since FB knows who's logged in and if they select any links served by facebook)... Full disclosure, I have not done a thorough investigation, if someone else has then I'm happy to be corrected.
I've never used it before, but I believe hyros.com is a software that is supposed to solve or improve this attribution issue.
 

OverByte

Bronze Contributor
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I've never used it before, but I believe hyros.com is a software that is supposed to solve or improve this attribution issue.
Thanks. I took a look at this, however I'm very skeptical, some of this is because I'm biased against Alex Becker who promotes/created this tool. Maybe I'm wrong but he gives me serious fake guru vibes...

However, the main reason I'm skeptical is because I couldn't find (quickly by browsing their site) how they are actually solving the attribution problem. They say they use 10 factors but don't explain what they are. Also, I don't understand how they could solve this problem. I considered trying to build a Saas around this myself but believe only Facebook has the data I would need. For example if my ad is shown on facebook and the customer doesn't click the shop now button but instead clicks on my Facebook page and then visits website, how would anyone other than facebook know that this should be attributed to that ad. Facebook would know this based on the view attribution model. There's no way third part software could know this, that I could think of.

I'm pretty sure what hyros is actually solving is they provide multiple attribution paths instead of just last click which is what facebook provides. So if my first ad brought them to my website then they don't buy but are later retargeted and then buy facebook shows the retargeting ad as getting the sale (which it did) however it doesn't tell me the first ad was involved at all (which is relevant). Hyros seems to handle this according to their benefits/faq. I also thought about building a Saas around this as it is valuable. However google analytics actually does this already, it's just buried in their UI and not very user friendly but the data (that they have anyway) is there. It's called assisted conversions and it's under the e-commerce section. I doubt hyros does a better job that google analytics when it comes to third party attribution. The major problem here is no one has all the source data except Facebook.

Regardless I appreciate the suggestion.
 

Xeon

All Cars Kneel Before Pagani.
Read Millionaire Fastlane
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Alex Becker is definitely a fake guru.
 

sneakygriff

New Contributor
Jan 9, 2020
9
3
11
ABO testing (I prefer always to test with Abos and Scale W Cbos)
- 10 Adsets w 10 different Interests.
- 5$ a day - Audience size
- 10M+ always
- Epacket Countries (as you scale up you can specifically narrow down to top4 Countries) -
2x Creative same vid/image w diff Offer and Thumbnail.
Day 1 - Let your adsets run without any changes for the whole 24 hours.
- Any adsets with cpc more then 1$ gets killed
. Any adsets with less then 5 link clicks gets killed.
Let all the other adsets run for another one day. Day 2 Any adsets with a cost per add to cart more then 4$ Kill them.
Adsets with less then ATCs and No ICs kill them.
Any adset w a CTR lower then 1.5% gets killed.
Day 3 -Increase the budget of profitable adsets by 30% -Start testing new similar audiences to your winning adsets. Once you have 3-4 profitable adsets make a CBO of them at 50$/100$ let them run.
Key takeaways
➡️
The goal is to test as many audiences as possible for a product on smaller budget
.
➡️
To keep the audience broad more than 10M+. Fb algorithm is good enough to find you good buyers all you have to give it is a broad audience to target and build your audience from.
➡️
Work alot on building your Audience Avatar to increase your CR CTR AND SALES. The more you know about your Customers in the market the easier you will be able to sell them your product. I hope this will help you guys towards how to profitably test a product on Facebook with low budgets. Feel free to ask me any questions and your reviews on how this strategy worked good for you in the comments.
Sorry, newb question here. What does ABOS/CBOS stand for?
 

OverByte

Bronze Contributor
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May 18, 2014
227
305
176
NS, Canada
Sorry, newb question here. What does ABOS/CBOS stand for?
Google "abo facebook" and "cbo facebook" and stop being so damn lazy...

People, resourcefulness is a primary skill for success in life. There are some things that people can only answer based on experience. Those are the questions you ask people in a forum. Common acronym and definition are basic questions you could have found by plugging your question into a search engine.
 

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