ABO testing (I prefer always to test with Abos and Scale W Cbos)
- 10 Adsets w 10 different Interests.
- 5$ a day - Audience size
- 10M+ always
- Epacket Countries (as you scale up you can specifically narrow down to top4 Countries) -
2x Creative same vid/image w diff Offer and Thumbnail.
Day 1 - Let your adsets run without any changes for the whole 24 hours.
- Any adsets with cpc more then 1$ gets killed
. Any adsets with less then 5 link clicks gets killed.
Let all the other adsets run for another one day. Day 2 Any adsets with a cost per add to cart more then 4$ Kill them.
Adsets with less then ATCs and No ICs kill them.
Any adset w a CTR lower then 1.5% gets killed.
Day 3 -Increase the budget of profitable adsets by 30% -Start testing new similar audiences to your winning adsets. Once you have 3-4 profitable adsets make a CBO of them at 50$/100$ let them run.
Key takeaways
The goal is to test as many audiences as possible for a product on smaller budget
.
To keep the audience broad more than 10M+. Fb algorithm is good enough to find you good buyers all you have to give it is a broad audience to target and build your audience from.
Work alot on building your Audience Avatar to increase your CR CTR AND SALES. The more you know about your Customers in the market the easier you will be able to sell them your product. I hope this will help you guys towards how to profitably test a product on Facebook with low budgets. Feel free to ask me any questions and your reviews on how this strategy worked good for you in the comments.
- 10 Adsets w 10 different Interests.
- 5$ a day - Audience size
- 10M+ always
- Epacket Countries (as you scale up you can specifically narrow down to top4 Countries) -
2x Creative same vid/image w diff Offer and Thumbnail.
Day 1 - Let your adsets run without any changes for the whole 24 hours.
- Any adsets with cpc more then 1$ gets killed
. Any adsets with less then 5 link clicks gets killed.
Let all the other adsets run for another one day. Day 2 Any adsets with a cost per add to cart more then 4$ Kill them.
Adsets with less then ATCs and No ICs kill them.
Any adset w a CTR lower then 1.5% gets killed.
Day 3 -Increase the budget of profitable adsets by 30% -Start testing new similar audiences to your winning adsets. Once you have 3-4 profitable adsets make a CBO of them at 50$/100$ let them run.
.
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