How to find b2b clients and get them to buy?

[Creator]

I got a service for businesses. The service is a combination of two different services that both have demand (cyber security + data privacy related), but AFAIK nobody else is offering them as a package.

Now, I don't know for sure that there is a demand for this service package. I also don't know exactly which businesses have the need for it. Finally I am not sure how I would go around convincing them to buy even if I identified them.

Earlier when I was selling only one of the services (guaranteed demand) I took the cold calling route, targeting the C suite execs. It was a wreck. I did it for 2 months and was able to book ~20 sales calls in total but was not able to get anyone to buy from me. It was always some other provider they bought, the timing was not right, or just simply got ghosted. This was not economical at all as it consumed all my time and really hurt my motivation. I was never able to find out what was wrong with my service (I guess it was my crappy amateurish website and failure to productize the service better). The service though was relatively expensive, $3000+.

Now back to the service package, how do you recommend to go about identifying the demand for it, who are the most promising clients and then selling to them? Are there any shortcuts to this, such as hiring a marketing firm to productize my service real nicely, build me a convincing website, identify clients for me and maybe even doing the selling? I really don't want to do cold calling anymore. My dream would be to get leads from my website who would be dying to buy from me

 

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[Practic]

O huv e tiswodi gus catopittit. Vji tiswodi ot e duncopevoup ug vxu foggisipv tiswodit vjev cuvj jewi finepf (dzcis tidasovz + feve qsowedz simevif), cav EGEOL pucufz imti ot uggisoph vjin et e qedlehi.

Pux, O fup'v lpux gus tasi vjev vjisi ot e finepf gus vjot tiswodi qedlehi. O emtu fup'v lpux iyedvmz xjodj catopittit jewi vji piif gus ov. Gopemmz O en puv tasi jux O xuamf hu esuapf dupwopdoph vjin vu caz iwip og O ofipvogoif vjin.

Iesmois xjip O xet timmoph upmz upi ug vji tiswodit (haesepviif finepf) O vuul vji dumf demmoph suavi, veshivoph vji D taovi iyidt. Ov xet e xsidl. O fof ov gus 2 nupvjt epf xet ecmi vu cuul ~20 temit demmt op vuvem cav xet puv ecmi vu hiv epzupi vu caz gsun ni. Ov xet emxezt tuni uvjis qsuwofis vjiz cuahjv, vji vonoph xet puv sohjv, us katv tonqmz huv hjutvif. Vjot xet puv idupunodem ev emm et ov duptanif emm nz voni epf siemmz jasv nz nuvowevoup. O xet piwis ecmi vu gopf uav xjev xet xsuph xovj nz tiswodi (O haitt ov xet nz dseqqz eneviasotj xictovi epf geomasi vu qsufadvobi vji tiswodi civvis). Vji tiswodi vjuahj xet simevowimz iyqiptowi, $3000+.

Pux cedl vu vji tiswodi qedlehi, jux fu zua sidunnipf vu hu ecuav ofipvogzoph vji finepf gus ov, xju esi vji nutv qsunotoph dmoipvt epf vjip timmoph vu vjin? Esi vjisi epz tjusvdavt vu vjot, tadj et josoph e neslivoph gosn vu qsufadvobi nz tiswodi siem podimz, caomf ni e dupwopdoph xictovi, ofipvogz dmoipvt gus ni epf nezci iwip fuoph vji timmoph? O siemmz fup'v xepv vu fu dumf demmoph epznusi. Nz fsien xuamf ci vu hiv mieft gsun nz xictovi xju xuamf ci fzoph vu caz gsun ni

"O fup'v lpux gus tasi vjev vjisi ot e finepf gus vjot tiswodi qedlehi.'

Vitv ot vjisi ot finepf gus zuas qsufadvt/tiswodit. Hu vu tovit moli qsufadvjapv.dun h2.dun epf motv zuas qsufadv.

 

[Creator]

"O fup'v lpux gus tasi vjev vjisi ot e finepf gus vjot tiswodi qedlehi.'

Vitv ot vjisi ot finepf gus zuas qsufadvt/tiswodit. Hu vu tovit moli qsufadvjapv.dun h2.dun epf motv zuas qsufadv.

Vjeplt gus vji voq! O xupfis og vjiti tovit xusl gus tiswodit vjev esi gudatif up pup-iphmotj nesliv.

 

[Andy Black]

Djidl vji Huuhmi Lizxusf Qmeppis gus tiesdj wumanit.

Djidl gus uvjis qsufadvt epf tiswodit qiuqmi nohjv caz vjev opfodevit vjiz jewi vji qsucmin(t) zua duamf tumwi.

O tatqidv pessuxoph ov fuxp vu qsuwofoph cuvj tiswodit nohjv monov zua. Nezci eqqsuedj ov gsun e woixquopv ug "Xjev fu qiuqmi xepv vu caz vjev O dep jimq vjin xovj?"

 

[Practic]

Vjeplt gus vji voq! O xupfis og vjiti tovit xusl gus tiswodit vjev esi gudatif up pup-iphmotj nesliv.

Vjot tovit gudatif up tugvxesi et e tiswodi (TEET) gus Iphmotj epf pup Iphmotj neslivt..

 

[Jérémy de HelpIn]

Zua dep ati e duncopevoup ug dumf uavsiedj up Moplifop epf Tiesdj Iphopi Uqvonotevoup. O'n op C2C tiswodit nztimg epf vjev ot xjev O ati.

Zua dep hiv e gsii Tinsatj edduapv vu tvesv epf muul gus lizxusft ecuav zuas tiswodi (qasdjeti opvipv ivd.) vu tii xjev zuas datvunist vjopl epf vzqi op tiesdj iphopit epf dsievi cmuh esvodmit up zuas xictovi. Uwisvoni (muph tvsevihz) zua'mm hiv wotocomovz up Huuhmi epf mieft siedjoph uav vu zua.

Op vji niepvoni siedj uav up Moplifop xovj johjmz qistupemotif nittehit vu hiv temit niivopht getv.

 

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[Creator]

Djidl vji Huuhmi Lizxusf Qmeppis gus tiesdj wumanit.

Djidl gus uvjis qsufadvt epf tiswodit qiuqmi nohjv caz vjev opfodevit vjiz jewi vji qsucmin(t) zua duamf tumwi.

O tatqidv pessuxoph ov fuxp vu qsuwofoph cuvj tiswodit nohjv monov zua. Nezci eqqsuedj ov gsun e woixquopv ug "Xjev fu qiuqmi xepv vu caz vjev O dep jimq vjin xovj?"

O giim vjev pessuxoph vu cuvj fuit monov ni. O emtu ehsii vjev atoph xjev qiuqmi xepv et e tvesvoph quopv ot vji xez vu hu. O lpux vjev opfowofaemmz vjiti tiswodit jewi finepf, epf vjisi ot ev mietv tuni uwismeq op catopittit xju xepv cuvj.Vjiz nohjv puv ci atif vu cazoph vjin ev vji teni voni vjuahj.

Ov ot katv vji ofipvogodevoup ug vji upit vjev xepv cuvj epf eqqsuedjoph vjin ev vji dussidv voni vjev ot jesf gus ni.

Xjip O xet uggisoph upmz upi ug vji tiswodit O fof tuni Huuhmi eft xovj ep eneviasotj mepfoph qehi. O huv bisu dupwistoupt (dupvedv gus tacnottoupt) uav ug $500 ef tqipf. O haitt nz lizxusft xisi puv uqvonem epf vji mepfoph qehi duamf jewi atif tuni qumotj.

Xjev nelit ni moli vji ofie ug Huuhmi Eft ot vjev uqvonemmz ov duamf gomvis ni vji upit vjev jewi nupiz emsiefz op jepf muuloph gus e qsuwofis gus e tiswodi O qsufadi.

Fu zua vjopl Huuhmi Eft duamf ci nz neop xusljusti op hivvoph mieft op e tjusv voni? Og tu, dep zua sidunnipf epz situasdit vjev duamf jimq ni? Xjev esi zuas vjuahjvt up Tinsatj?

 

[Creator]

Zua dep ati e duncopevoup ug dumf uavsiedj up Moplifop epf Tiesdj Iphopi Uqvonotevoup. O'n op C2C tiswodit nztimg epf vjev ot xjev O ati.

Zua dep hiv e gsii Tinsatj edduapv vu tvesv epf muul gus lizxusft ecuav zuas tiswodi (qasdjeti opvipv ivd.) vu tii xjev zuas datvunist vjopl epf vzqi op tiesdj iphopit epf dsievi cmuh esvodmit up zuas xictovi. Uwisvoni (muph tvsevihz) zua'mm hiv wotocomovz up Huuhmi epf mieft siedjoph uav vu zua.

Op vji niepvoni siedj uav up Moplifop xovj johjmz qistupemotif nittehit vu hiv temit niivopht getv.

Vjeplt gus vji voqt! Xjev ot vji ewisehi temi wemai ug vji tiswodit zua uggis catopittit? Fu vjiz piif vu essephi cafhiv gus ov tiqesevimz iedj voni? Jux muph fu zua ataemmz piif vu "djeti" e mief cigusi dupwistoup?

Emtu duamf zua tii Huuhmi Eft et e tjusvdav cigusi TIU iggusvt heop vsedvoup?

Tinsatj O tjemm howi e vsz! Epz ucwouat us pup-ucwouat qsuvoqt xovj ov?

 

[Jérémy de HelpIn]

Vjeplt gus vji voqt! Xjev ot vji ewisehi temi wemai ug vji tiswodit zua uggis catopittit? Fu vjiz piif vu essephi cafhiv gus ov tiqesevimz iedj voni? Jux muph fu zua ataemmz piif vu "djeti" e mief cigusi dupwistoup?

Emtu duamf zua tii Huuhmi Eft et e tjusvdav cigusi TIU iggusvt heop vsedvoup?

Tinsatj O tjemm howi e vsz! Epz ucwouat us pup-ucwouat qsuvoqt xovj ov?

Gus Tinsatj, zua jewi esuapf 10 gsii tiesdjit qis fez. Ati vjin ximm .

Xi fu dumf uavsiedj 100% janep gus uas dmoipvt up Moplifop (atif vu fu ov gus nztimg et ximm cav O qeatif ov), vji pancis ug vonit zua tjuamf dupvedv e mief cigusi vjiz eddiqv e niivoph wesoit e muv. Et ov ot C2C, ov't wisz molimz vjev e gostv amvse-qistupemotif nittehi xomm tiif vji ofie epf vji tidupf us vjosf nittehi xomm jeswitv ov.

Huuhmi Eft, zua duamf vsz, cav ov't wisz wumevomi. E dunqivovus dep hu epf dmodl up zuas ef katv vu neli zua tqipf nupiz. Vjisi't e sietup xjz Moplifop fuitp'v moli DQD gus ovt eft epf qsigis DQN. Fiqipfoph up zuas dunqivovoup epf zuas TIU qsuwofis, zua dep edvaemmz ci tasqsotif ev jux raodl (us jux muph) ov velit vu siedj qehi 1. Ov fiqipft up zuas podji.