Nick Kadutskyi
Tell me to take action
Hey Fastlaners,
I do some work on Upwork and struggle with finding jobs time to time. Also, I see that other people struggle with that too.
So I am thinking of ways to reduce time wasted on job search.
Also I am looking into how to segment clients on Upwork so you only interact with people which are a good fit for you.
As a result you will be able to save time and increase profitability for a small ($5-20/mon) subscription fee.
What is a good way to validate an idea?
My current plan is:
My assumption is that if I will be able to get at least 100 people on a waiting list there is definitely a need.
How representative is the number of people on a waiting list?
Do you think faking an ability to sign up is a good idea? I can just say that it's coming soon and provide a way to enter a waiting list.
How to not look like a scam while asking people to check my service landing page?
What do you think about paid surveys?
This is what I think in terms of CENTS:
But I would like to learn more about marketing since that's very important.
Thank you,
Nick
I do some work on Upwork and struggle with finding jobs time to time. Also, I see that other people struggle with that too.
So I am thinking of ways to reduce time wasted on job search.
Also I am looking into how to segment clients on Upwork so you only interact with people which are a good fit for you.
As a result you will be able to save time and increase profitability for a small ($5-20/mon) subscription fee.
What is a good way to validate an idea?
My current plan is:
- Formulate my ideas and condense them into a product
- Do some UX/UI design (only partial, just a functional part)
- Setup a landing page
- Where I will talk to a specific segment of freelancers/agencies ( let's say web development segment)
- I will describe how my service:
- will help them to find better-fitted clients and how that will result into more earnings
- reduce time wasted on reading job postings and interacting with clients who aren't a good fit
- will help get projects faster
- I will show some designs/wireframes
- I will show pricing and will allow them to sign up.
- Once they try to actually sing up I will tell them that the service is coming soon and will ask for their email to add them into a waiting list
- Look for "watering holes" (where people talk about problems that my service can solve). Go to Upwork related forums/communities/groups and talk to people who face same issues as I do. Ask their feedback and to enter a waiting list.
- Do cold outreach on LinkedIn
- Once Beta is released reach out to people on a waiting list and propose them to use service for free for 1-2 months.
- During the trial period survey customers to see if the service helps them.
My assumption is that if I will be able to get at least 100 people on a waiting list there is definitely a need.
How representative is the number of people on a waiting list?
Do you think faking an ability to sign up is a good idea? I can just say that it's coming soon and provide a way to enter a waiting list.
How to not look like a scam while asking people to check my service landing page?
What do you think about paid surveys?
This is what I think in terms of CENTS:
- Control is really low since the service is fully dependent on Upwork
- Entry is average
- Need. For now I think everyone can benefit from this service, but I want to validate that (the whole purpose of this post)
- Time. Potentially this service might be fully automated.
- I still don't know how Scalable it is. There are about 400k earning freelancers on Upwork who might actually benefit from the service. If I reach at least 1% that would be great.
- Access to Market. Should be easy, but it totally depends on Upwork Partners team decisions (lack of control).
- Marketing research/idea validation. (1st-4th weeks)
- Do product development and copywriting to the point when I can show some designs and describe how it's going to be useful. (1st week)
- Drive traffic to the landing page through "watering holes". (maybe ads???) (2nd-3rd weeks)
- Analyze data (4th week)
- Development until Beta (2nd-4th weeks)
- [Milestone 1] Released 1st Beta on 5th week
- Customer development on a real product (5th-7th week)
- Surveys
- Interviews
- Continue development until fully stable v1.0 (5th-7th week)
- [Milestone 2] Released stable v1.0 (8th week)
- Continue Customer development and marketing execution
- "Watering holes"
- Blog posts targeting specific people
- Posting on Social Media (Twitter, LinkedIn)???
- Possibly cold outreach on LinkedIn
- Affiliate program for existing customers
- Continue additional feature development
But I would like to learn more about marketing since that's very important.
Thank you,
Nick
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