MJ DeMarco
I followed the science; all I found was money.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
LEGACY MEMBER
Read Rat-Race Escape!
Read Fastlane!
Read Unscripted!
My pool company only comes once every 2 weeks, so in between visits leaves accumulate in the pool.
Our leaf skimmer was broken and I sought to buy one on Amazon.
The one I bought cost twice as much as most offers... I paid $60 for a pool net, most offers were in the $29/range.
Why did I buy the one that cost twice as much? Rip off?
The one I bought offered a lifetime warranty and had great reviews.
When I received the product, it gave me TWO opportunities to register the product, as well as an offer for "Free Stuff." (See pic)
These enticements are how you can bypass Amazon's control over your customer.
With these QR codes, this company can now get my information, and add me to their customer list.
If you're running products via Amazon FBA, this is an absolutely MUST.
Use a lead magnet to get your customer from Amazon and onto your list. Free gifts, free PDF, extended warranties, whatever you need to do, get the customer email.
Your list is incredibly valuable, and the larger it is, the more you can grow and control your sales, customers, and organizational processes.
Amazon can be a necessary evil, so do what you can to get that customer name.
I'm not sure if this is standard rote in FBA circles (it likely is) but I thought it worth mentioned for many of us who might casually use FBA (like myself).
Our leaf skimmer was broken and I sought to buy one on Amazon.
The one I bought cost twice as much as most offers... I paid $60 for a pool net, most offers were in the $29/range.
Why did I buy the one that cost twice as much? Rip off?
The one I bought offered a lifetime warranty and had great reviews.
When I received the product, it gave me TWO opportunities to register the product, as well as an offer for "Free Stuff." (See pic)
These enticements are how you can bypass Amazon's control over your customer.
With these QR codes, this company can now get my information, and add me to their customer list.
If you're running products via Amazon FBA, this is an absolutely MUST.
Use a lead magnet to get your customer from Amazon and onto your list. Free gifts, free PDF, extended warranties, whatever you need to do, get the customer email.
Your list is incredibly valuable, and the larger it is, the more you can grow and control your sales, customers, and organizational processes.
Amazon can be a necessary evil, so do what you can to get that customer name.
I'm not sure if this is standard rote in FBA circles (it likely is) but I thought it worth mentioned for many of us who might casually use FBA (like myself).
Dislike ads? Become a Fastlane member:
Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts
Stop Peeking Through the Keyhole.
Open the Door.
You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.
- Active Daily: Life-changing content posted dozens of times every day. No dead threads.
- MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
- Vetted Network: Connect with founders scaling to 7 and 8 figures.
- Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."— User Richard Peck
"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?
