Andy Black
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The old-school Google Ads paid search strategies still work, because people still search for "<service> <location>" or "<service> near me".
But more people are chatting to AI now and what they input is getting longer and more conversational (especially when using speech-to-text).
All the Google Ads gurus are saying not to use the old school strategies, and I swear that in the right industries those old school strategies are working better because less people are using them, but we can't ignore that things are changing.
They say to go where the puck is going, and that's what this thread is about, but I'm not saying to ignore the puck that you already have (a.k.a. still do the basics right).
Anyway, watch the video below and let's have a chat about it. I know some of you guys are well into this on the SEO and GEO side.
Here's an extract from the video:
View: https://youtube.com/shorts/uNpdxGHXoLg?si=d59f1AQUmO48BLtt
AI Summary of the video:
Marketing expert Mat Rogers explores Google's recent data suggesting that artificial intelligence is expanding the search landscape rather than destroying it.
He explains how AI overviews and conversational modes encourage users to submit longer, more complex queries that reveal deeper commercial intent.
This shift requires home service businesses to move away from rigid keyword strategies and instead focus on broad match targeting and content that directly answers customer questions.
Rogers emphasises that automated bidding and precise conversion tracking are now essential for capturing these high-value leads.
Ultimately, the source argues that while search behaviour is evolving, companies that adapt their digital strategies can leverage AI to dominate their local markets.
View: https://youtu.be/Gnteo6Ev528?si=CYn_cF0SSUmZvA4F
PS: Here's a thread on my "old-school" Google Ads strategies, which STILL WORK. Don't throw out what's working till it's not working.
But more people are chatting to AI now and what they input is getting longer and more conversational (especially when using speech-to-text).
All the Google Ads gurus are saying not to use the old school strategies, and I swear that in the right industries those old school strategies are working better because less people are using them, but we can't ignore that things are changing.
They say to go where the puck is going, and that's what this thread is about, but I'm not saying to ignore the puck that you already have (a.k.a. still do the basics right).
Anyway, watch the video below and let's have a chat about it. I know some of you guys are well into this on the SEO and GEO side.
Here's an extract from the video:
AI Summary of the video:
Marketing expert Mat Rogers explores Google's recent data suggesting that artificial intelligence is expanding the search landscape rather than destroying it.
He explains how AI overviews and conversational modes encourage users to submit longer, more complex queries that reveal deeper commercial intent.
This shift requires home service businesses to move away from rigid keyword strategies and instead focus on broad match targeting and content that directly answers customer questions.
Rogers emphasises that automated bidding and precise conversion tracking are now essential for capturing these high-value leads.
Ultimately, the source argues that while search behaviour is evolving, companies that adapt their digital strategies can leverage AI to dominate their local markets.
PS: Here's a thread on my "old-school" Google Ads strategies, which STILL WORK. Don't throw out what's working till it's not working.
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