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How much time do people spend on Market Research?

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apexstrat

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My background is market research and competitive intelligence. I've built an info product around this, helping people to learn the skills that established companies use to research new opportunities in the market.

I built the guide on the basis that there is not enough good literature currently available on this topic and feedback from business consultants who felt that their clients would benefit from something like this.

My question to you guys is... how much time, effort, money do you spend on market research for your projects? Do you do any at all? Do you CARE?

Or do you jump straight in and test?

I'm happy to iterate the guide based on the demands of the market, so i'd love to get some feedback on this.
 
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Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

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