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Hi guys,
I have a question. Currently I'm working on a new brand of functional foods. Not the easiest niche, I know, but it's the first project in years that I haven't abandoned at the first sign of trouble to pursue something new (classic Shiny Object Syndrome). I still stuck with it and tried to solve the problems. Interestingly, a lot of the problems I've had lately have disappeared into thin air.
So I've made a decent amount of progress in the last months through very small but regular steps. At the moment I have three formulas for products almost ready, I have a producer/filler who will make the products for me, and I've found another possible second producer (so I'm not completely dependent on a single manufacturer - though I'll keep looking here for others too).
Now the question for me is how to proceed. The next two most important points are branding and then of course selling.
And here I am a bit out of my depth. I recently read Brand Seduction and I thought it was a very good book. The question is how much time should I invest in the actions that are suggested in the book for branding. In other words: how much time should I invest into branding at the beginning?
I mean, for example how long should one spend looking for a name? The book mentioned the example of Warby Parker. Apparently, the founders spent half an eternity looking for the perfect name.
However, I would like to launch relatively soon. So should I just pick a name that is good enough, but not perfect? On the other hand I think, that a good brand is necessary (or will at least facilitate things) to really get this project going. So the question is whether I start with a ready-made brand or develop the brand over time and start only with the fundamentals.
The investment for the launch (if I launch with all three products, which I want to do, as it makes the most sense) will be a little over 10,000 bucks. That's why I would like to test the idea/brand first - that is, check whether the products are interesting for potential customers and could actually sell. Can you give me some tips here on how best to do this?
I was thinking of a Google Ads campaign that leads to a landing page. Then I would look at how much impressions/newsletter signups I get.
Are there any other/better ways to do this?
Thanks.
I have a question. Currently I'm working on a new brand of functional foods. Not the easiest niche, I know, but it's the first project in years that I haven't abandoned at the first sign of trouble to pursue something new (classic Shiny Object Syndrome). I still stuck with it and tried to solve the problems. Interestingly, a lot of the problems I've had lately have disappeared into thin air.
So I've made a decent amount of progress in the last months through very small but regular steps. At the moment I have three formulas for products almost ready, I have a producer/filler who will make the products for me, and I've found another possible second producer (so I'm not completely dependent on a single manufacturer - though I'll keep looking here for others too).
Now the question for me is how to proceed. The next two most important points are branding and then of course selling.
And here I am a bit out of my depth. I recently read Brand Seduction and I thought it was a very good book. The question is how much time should I invest in the actions that are suggested in the book for branding. In other words: how much time should I invest into branding at the beginning?
I mean, for example how long should one spend looking for a name? The book mentioned the example of Warby Parker. Apparently, the founders spent half an eternity looking for the perfect name.
However, I would like to launch relatively soon. So should I just pick a name that is good enough, but not perfect? On the other hand I think, that a good brand is necessary (or will at least facilitate things) to really get this project going. So the question is whether I start with a ready-made brand or develop the brand over time and start only with the fundamentals.
The investment for the launch (if I launch with all three products, which I want to do, as it makes the most sense) will be a little over 10,000 bucks. That's why I would like to test the idea/brand first - that is, check whether the products are interesting for potential customers and could actually sell. Can you give me some tips here on how best to do this?
I was thinking of a Google Ads campaign that leads to a landing page. Then I would look at how much impressions/newsletter signups I get.
Are there any other/better ways to do this?
Thanks.
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