Dear fellow Fastlaners,
I would like to keep the introduction as short as possible basically I started into self-employment right out of high school. Always did some part side hustles on the side while in school so it made sense to me to skip college and focus on my own ventures.
Thanks, @MJ DeMarco I would be a mindless zombie, following to outlined route if there was not you & your book.
The problem I am facing right now is that I lack direction on how to turn my product into a "real" brand.
I started, pretty careless with just one product in a small niche I could improve. I improved the product and still selling well to this day and even grew sales a lot due to marketing on youtube, Instagram and with amazon AMS headline/product ads (super new in Germany).
Of cause, I have to add more products but I don't have a vision on where to go with this brand.
My main product is in the water analysis space. Biggest target groups are: People who would like to test their drinking water, aquarium owners, pool owners and a lot more.
The brand name is suited for measurement devices similar to "Shopify". When hearing my (registered) brand name you would associate measurement devices with it. This would be no problem if I would solely focus on those but the problem is that this space is SO big that it would be impossible to find the "typical" customer and build an audience.
E.g. I would like to build an email list. This would be pretty easy if I would only offer products FOR a specific CUSTOMER TARGET GROUP not products OF a specific PRODUCT GROUP. Someone who buys a ruler to measure the height of the walls in his house would be really unlikely to be interested in water quality testers or email marketing about the countless other measurement devices on the market.
I currently see the following options for me:
a) I could just launch more high-quality measurement devices and ignore marketing to a specific group of people. The end goal would be to become the go-to brand for measurement devices.
b) I could rename my brand/start another brand focusing on one of my current target groups and directly market to them e.g. build an audience.
c) I could just ignore branding completely and just throw out more and more products who are selling well and treat this as a sole cash flow business and start a "real" brand for a targeted group of customers when time + funds allow.
d) Your input...
I am really looking for advice guys so tell me what you think!
All the best,
Paul
I would like to keep the introduction as short as possible basically I started into self-employment right out of high school. Always did some part side hustles on the side while in school so it made sense to me to skip college and focus on my own ventures.
Thanks, @MJ DeMarco I would be a mindless zombie, following to outlined route if there was not you & your book.
The problem I am facing right now is that I lack direction on how to turn my product into a "real" brand.
I started, pretty careless with just one product in a small niche I could improve. I improved the product and still selling well to this day and even grew sales a lot due to marketing on youtube, Instagram and with amazon AMS headline/product ads (super new in Germany).
Of cause, I have to add more products but I don't have a vision on where to go with this brand.
My main product is in the water analysis space. Biggest target groups are: People who would like to test their drinking water, aquarium owners, pool owners and a lot more.
The brand name is suited for measurement devices similar to "Shopify". When hearing my (registered) brand name you would associate measurement devices with it. This would be no problem if I would solely focus on those but the problem is that this space is SO big that it would be impossible to find the "typical" customer and build an audience.
E.g. I would like to build an email list. This would be pretty easy if I would only offer products FOR a specific CUSTOMER TARGET GROUP not products OF a specific PRODUCT GROUP. Someone who buys a ruler to measure the height of the walls in his house would be really unlikely to be interested in water quality testers or email marketing about the countless other measurement devices on the market.
I currently see the following options for me:
a) I could just launch more high-quality measurement devices and ignore marketing to a specific group of people. The end goal would be to become the go-to brand for measurement devices.
b) I could rename my brand/start another brand focusing on one of my current target groups and directly market to them e.g. build an audience.
c) I could just ignore branding completely and just throw out more and more products who are selling well and treat this as a sole cash flow business and start a "real" brand for a targeted group of customers when time + funds allow.
d) Your input...
I am really looking for advice guys so tell me what you think!
All the best,
Paul
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