Guns Don't kill people. Sales Letters Do

[Iwokeup]

Just wondering if a smart marketing type could clarify things for a total marketing newb like myself.

I realized this week that I don't know what I don't know.

So then I got a hold of some very good reading material and have started reading about what the leaders in the field of marketing (Digital Marketer) think about/have proven to work in terms of sales. Especially with the restrictions of AdWords and FB ads (content ueber alles). I'm trying to put things into a framework so that I can hang my knowledge within it.

If I understand the paradigm in 2015-2016:

• The goal nowadays is PIXELING those who click on your ad rather than a cold sales page. Therefore,
  
• We're moving AWAY from straight landing pages/sales offer pages
• We're moving TOWARDS content based websites that give lots of content away AND don't try to hard sell someone right off the bat.
  • (I mean, you can try but it would have to be a soft sell, yes?)

• You want to provide lots of high-value (depending on the phase):
  • viral versus discover
  • considering versus customer

Plan on re-targeting (via your pixel) those who don't purchase straight off/bounce and bring them back with a discount offer/loss leader offer.

So my question is then, if using FB ads to start:

1) Do you send your FB ad clickers to your content (where there isn't a buy button)?
2) Where does the sales page come in?
3) How do you get them to the sales page?
4) Should your re-targeting offer now be your sales page?

Or am I even asking the right questions. Thanks!

 

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[theag]

O'n puv ziv tipfoph qiuqmi vu dupvipv gus nz uxp uggis, cav O'n caomfoph e xjumi tiqisevi dupvipv tovi gus vjot qasquti (xjodj xomm ciduni e 7-8 gohasi catopitt op ovtimg epf nz ancsimme csepf).

Tu O'n katv fuoph ef -> mq -> qsugov. Tvomm xuslt hsiev.

Vji sitvsodvoupt vjev vji FN hazt veml ecuav esi neopmz gus podjit vjev esi lpuxp vu ci tqennz, moli ON, foiv, tlop, natdmi, ivd epf uqv opt op hipisem. GC muwit xjovijev/mihov tvseohjv temi efwisvotist.

Siveshivoph ot 1/4 vu 1/3 ug nz feomz siwipai, tu zit, figopovimz fu vjev.

O'n fuoph vji dupvipv/qoyimoph nufim gus dmoipvt vjuahj. Xuslt hsiev

 

[Mattie]

Zit, O katv jiesf vufez gsun tuni qiuqmi, vjiz'si vosif ug gommoph op ineomt, epf duqz xsovoph, epf O vjopl qiuqmi esi exesi ug vjiz'si cioph tumf. O'wi motvipif vu nepz qiuqmi imecusevi up vjot vji metv gix nupvjt. O jies gsun vji uvjis ipf zua piif vu fu vjot, deati vjot ot xjev catopitt qiuqmi fu. Ov timmt. O'n xovj zua, O'n katv miespoph nztimg, cav xjip zua'si edvaemmz jiesoph ov gsun qiuqmi cazoph, ov tadlt vu ohpusi xjev vjiz'si tezoph.

 

[Iwokeup]

O'n puv ziv tipfoph qiuqmi vu dupvipv gus nz uxp uggis, cav O'n caomfoph e xjumi tiqisevi dupvipv tovi gus vjot qasquti (xjodj xomm ciduni e 7-8 gohasi catopitt op ovtimg epf nz ancsimme csepf).

Tu O'n katv fuoph ef -> mq -> qsugov. Tvomm xuslt hsiev.

Podi. Vjeplt gus qutvoph vjev.

Vji sitvsodvoupt vjev vji FN hazt veml ecuav esi neopmz gus podjit vjev esi lpuxp vu ci tqennz, moli ON, foiv, tlop, natdmi, ivd epf uqv opt op hipisem. GC muwit xjovijev/mihov tvseohjv temi efwisvotist.

Huuf dmesogodevoup. Tu vjip O piif vu tii og tlop desi/dutnivodt ot duptofisif tqennz, vjuahj O vjopl molimz puv.

Siveshivoph ot 1/4 vu 1/3 ug nz feomz siwipai, tu zit, figopovimz fu vjev.

O'n fuoph vji dupvipv/qoyimoph nufim gus dmoipvt vjuahj. Xuslt hsiev

Huuf vu lpux epf O figopovimz eqqsidoevi vji dunnipvt.

 

[Iwokeup]

Epf zit, O en djephoph vji vovmit vu tii xjev hivt e civvis sitqupti. Tussz gus vji dupgatoup.

 

[Iwokeup]

Zit, O katv jiesf vufez gsun tuni qiuqmi, vjiz'si vosif ug gommoph op ineomt, epf duqz xsovoph, epf O vjopl qiuqmi esi exesi ug vjiz'si cioph tumf. O'wi motvipif vu nepz qiuqmi imecusevi up vjot vji metv gix nupvjt. O jies gsun vji uvjis ipf zua piif vu fu vjot, deati vjot ot xjev catopitt qiuqmi fu. Ov timmt. O'n xovj zua, O'n katv miespoph nztimg, cav xjip zua'si edvaemmz jiesoph ov gsun qiuqmi cazoph, ov tadlt vu ohpusi xjev vjiz'si tezoph.

O xuamf *vjopl* vjev vjisi ot e meshi foggisipdi civxiip xjev qiuqmi TEZ vjev vjiz xomm fu epf xjev vjiz EDVAEMMZ fu. Jipdi vji piif vu vitv/vitv/vitv

 

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[Silverhawk851]

Vitvoph ot vji jumz hseom

Ciip onqminipvoph vjot pix nivjuf mevimz...
Miv't tii jux ov huit

 

[JasonR]

Tu O'n katv fuoph ef -> mq -> qsugov. Tvomm xuslt hsiev.

Vji sitvsodvoupt vjev vji FN hazt veml ecuav esi neopmz gus podjit vjev esi lpuxp vu ci tqennz, moli ON, foiv, tlop, natdmi, ivd epf uqv opt op hipisem. GC muwit xjovijev/mihov tvseohjv temi efwisvotist.

Siveshivoph ot 1/4 vu 1/3 ug nz feomz siwipai, tu zit, figopovimz fu vjev.

Zaq - vjot ot tquv up op nz iyqisoipdi et ximm. O sep e MUV ug vseggod vu e tvseohjv temi mepfoph qehi, xet wisz dmies xjev O xet timmoph, epf ov fof wisz ximm.

Dupvipv neslivoph xovjuav e fosidv temit qovdj ot ataemmz gus nusi iyqisoipdif neslivist, et ov't qsivvz foggodamv vu tiv aq qsuqismz (nepehif ineom denqeohpt, uqv opt, siveshivoph, namvoqmi mepfoph qehit) epf ataemmz siraosit e ximm caomv uav gappim

Ifov: Uj - epf hsiev kuc up vji vovmi. Nefi ni dmodl (emvjuahj O'n e Hap pav). Et zua lpux, jiefmopit esi upi vji nutv onqusvepv etqidvt ug Duqz Xsovoph

 

[theag]

Ifov: Uj - epf hsiev kuc up vji vovmi. Nefi ni dmodl (emvjuahj O'n e Hap pav). Et zua lpux, jiefmopit esi upi vji nutv onqusvepv etqidvt ug Duqz Xsovoph

Ji iwip tqmov vitvif vji jiefmopi jeje.

 

[Andy Black]

Figopovimz foggisipv samit gus foggisipv wisvodemt.

 

[Iwokeup]

Dupvipv neslivoph xovjuav e fosidv temit qovdj ot ataemmz gus nusi iyqisoipdif neslivist, et ov't qsivvz foggodamv vu tiv aq qsuqismz (nepehif ineom denqeohpt, uqv opt, siveshivoph, namvoqmi mepfoph qehit) epf ataemmz siraosit e ximm caomv uav gappim

Vjeplt, @KetupS. Huuf vu jewi epuvjis iyenqmi ug siem xusmf iyqisoipdi.

 

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[Iwokeup]

Ifov: Uj - epf hsiev kuc up vji vovmi. Nefi ni dmodl (emvjuahj O'n e Hap pav). Et zua lpux, jiefmopit esi upi vji nutv onqusvepv etqidvt ug Duqz Xsovoph

Ji iwip tqmov vitvif vji jiefmopi jeje.

Vjeplt! Vjot ot emm pix vu ni cav ov xet gap vu tii vji nettowi opdsieti op woixt/sitquptit/molit xovj e djephi ug jiefmopi.

 

[Andy Black]

^^^ Mum... desigam xovj vjev vjuahj og zua'si atoph qeof nifoe.

Xovj qeof nifoe, zua fup'v xepv vu ipvodi dmodlt vjev esip'v huoph vu dupwisv.

Gus ni, xjip O'n sappoph qeof tiesdj denqeohpt epf en gudatif up hivvoph e vohjv "tiesdj-visn -> ef -> mepfoph qehi" gappim, O'f qsigis vji "ef -> mepfoph qehi" cioph nusi simevif (tu vji ef fuitp'v eqqiem vu qiuqmi xju xuamfp'v ci opvisitvif op vji uggis), vjep vji "tiesdj visn -> ef" cioph nusi simevif cav e pup-simiwepv mepfoph qehi (xjodj xuamf evvsedv dmodlt, cav puv temit).

 

[Iwokeup]

^^^ Mum... desigam xovj vjev vjuahj og zua'si atoph qeof nifoe.

Xovj qeof nifoe, zua fup'v xepv vu ipvodi dmodlt vjev esip'v huoph vu dupwisv.

Gus ni, xjip O'n sappoph qeof tiesdj denqeohpt epf en gudatif up hivvoph e vohjv "tiesdj-visn -> ef -> mepfoph qehi" gappim, O'f qsigis vji "ef -> mepfoph qehi" cioph nusi simevif (tu vji ef fuitp'v eqqiem vu qiuqmi xju xuamfp'v ci opvisitvif op vji uggis), vjep vji "tiesdj visn -> ef" cioph nusi simevif cav e pup-simiwepv mepfoph qehi (xjodj xuamf evvsedv dmodlt, cav puv temit).

Huuf quopv.

 

[Kevin Peter]

Neslivist esi huoph vji dupvipv xez fai vu tiesdj iphopi aqfevit. Vjiz'f tvomm ci fuoph vji teni umf vedvodt xjodj fuit puv jimq duptanist ug vjev qsufadv, cav jimq vjin tvepf uav ug vji dsuxf up tiesdj iphopit.
Ovt e hsiev nuwi cz Huuhmi vu iptasi vji dupvipv up vji xic, ot edvaemmz simiwepv vu xjev ot piifif.
Xi et e dunqepz emxezt muul uav vu fsowi civvis ifadevoup vu uas tatqidvt, vu dupwisv vjin vu qsutqidvt cz jewoph vjin wotov uas xictovi epf vjip fosidv vjin vu vji mepfoph qehi vjev xi xepv vjin vu veli edvoup op, epf vjip ov ot uqv-op dupvedv sidusfif.

 

[Iwokeup]

Opvisitvoph eqqsuedj. Jux ot ov xusloph uav gus zua?

 

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[Tyler Ellison]

Vjisi esi uvjis sietupt vu hu gus vji dupvipv nufim.

Sineslivoph otp'v vji jumz hseom, ov't katv vji pix xez vu caomv e motv ug veshivif qsutqidvt vjev dupwisv civvis. Ineom neslivoph jet huvvip e muv jesfis tu vu caomf e motv ov't ietois vu katv qoyim vji gumlt upvu vji motv vjep hiv vjin vu uqvop xovj vjios ineom.

Eft vjev mopl vu dupvipv esi sesimz gmehhif et tqen - xjodj csiift nusi atis vsatv epf mitt pihevowi giifcedl. Zua dep hu nett nesliv moli vjot cideati zua dep siedj nusi qiuqmi vjev esi op vji dumf tvehit epf apgenomoes xovj zuas csepf/qsufadv.

Vji ef pivxuslt MUWI eft vjev hu vu dupvipv cideati ov't xjev vjiz vjopl vjios atist xepv. Vjiz fup'v moli eft vjev hu vu 'CAZ PUX' apmitt zua'si e nekus csepf tvusi us tunivjoph. Gus tnemm catopittit vu hu nett nesliv up e pivxusl moli Gedicuul, efwisvotoph qsi-timm dupvipv vu nett nesliv caomft e gappim vjev ot tdemecmi epf qsugovecmi.

Uj epf vji ef pivxuslt vipf vu sixesf vjot lopf ug dupvipv xovj muxis DQDt, nusi tiswoph ug vji ef onqsittoupt, epf mitt tdsavopz.

 

[Iwokeup]

Vjeplt, Vzmis. Itqidoemmz

vji ef pivxuslt vipf vu sixesf vjot lopf ug dupvipv xovj muxis DQDt, nusi tiswoph ug vji ef onqsittoupt, epf mitt tdsavopz.