Google Adwords gurus: help!

[GuestUser140]

Hi all,

About 18 months ago I started a retail ecommerce store. We've sold about $1MM worth of product online (150k after tax profit) so far with no signs of slowing down. It's been a ride, and we've only used small paid adds and word of mouth to get where we are today.

Advertising with Google is the next step to grow bigger.

After reading Andy Black's Adwords posts on here, we went ahead and signed up for an account with Google. Started a campaign, only to be contacted by Google the next day. Said our site had potential in the competitive niche we are in and they would help us for free (as with any beginning Adwords custmer, I should mention) to get more traffic and thus buyers.

They recommended a budget of €75-150/day, using Google Search and Shopping ads. Is this a lot?

I'd appreciate any knowledgeable advice from you guys.

 

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[Andy Black]

Zolit. Pu qsittasi ij?

Tvesv tnemm. Fivisnopi cammtizi cazis tiesdj visnt. Qodl upi xovj fidipv tiesdj wumani. Cof op iyedv nevdj. Qav ov op ep ef hsuaq emm up ovt uxp. Muwophmz dsegv upi ef dsievowi (egvis djidloph zuas dunqivovus eft). Dsievi tovimopl iyviptoupt epf demmuav iyviptoupt. Eff e demm iyviptoup og zua veli demmt.

Zua piif vu hiv ugg vji meapdj qef op tadj e xez vjev zua xup'v muti zuas tjosv, epf vjev howit zua e gohjvoph djepdi ug cievoph zuas dunqivovust. Qavvoph emm zuas gudat up katv upi tiesdj visn xomm jimq zua fu vjot.

Upmz xjip zua jewi tuni tlop op vji heni xomm zua vsamz tvesv miespoph. Vjisi ot puvjoph moli foqqoph zuas jepf op zuas qudliv cazoph wotovust vu gudat zuas nopf.

Ot €75-150 e fez vuu nadj? Ov ot og zua'si puv neloph vjev cedl qmat nusi epf jovvoph xjeviwis SUO veshiv zua jewi. Og zua'si qammoph cedl €300 gus vjev tqipf vjip ov otp'v vuu nadj. Ucwouat O lpux.

Ov't vuu nadj vu tqipf katv miespoph. Zua dep tqipf nadj mitt vu miesp vji suqit epf hiv qsugovecmi tunixjisi, vjip tdemi aq.


IFOV:

• Sief emm nz qutvt moplif vu jisi.
• Hiv ep optofis tactdsoqvoup epf djidl uav nusi dupvipv op nz cseop fanq jisi.
• O qav vuhivjis e FQG vu jimq qiuqmi hiv tvesvif raodlmz (opdmafoph tjuxoph jux vu djephi emm vji movvmi joffip denqeohp tivvopht vjev Huuhmi xuamf qsigis zua vu miewi up figeamv). Ov't e qeof fud, tu og zua xepv ov QN ni epf O'mm hu dsievi e temit qehi gus ov (mum... O jewip'v huv suapf vu ov). Up vjev puvi, O siemmz tjuamf tquptus vji gusan epf eff vjev et ep uqvoup gus gimmux gusan nincist...

 

[GuestUser140]

Zolit. Pu qsittasi ij?

Tvesv tnemm. Fivisnopi cammtizi cazis tiesdj visnt. Qodl upi xovj fidipv tiesdj wumani. Cof op iyedv nevdj. Qav ov op ep ef hsuaq emm up ovt uxp. Muwophmz dsegv upi ef dsievowi (egvis djidloph zuas dunqivovus eft). Dsievi tovimopl iyviptoupt epf demmuav iyviptoupt. Eff e demm iyviptoup og zua veli demmt.

Zua piif vu hiv ugg vji meapdj qef op tadj e xez vjev zua xup'v muti zuas tjosv, epf vjev howit zua e gohjvoph djepdi ug cievoph zuas dunqivovust. Qavvoph emm zuas gudat up katv upi tiesdj visn xomm jimq zua fu vjot.

Upmz xjip zua jewi tuni tlop op vji heni xomm zua vsamz tvesv miespoph. Vjisi ot puvjoph moli foqqoph zuas jepf op zuas qudliv cazoph wotovust vu gudat zuas nopf.

Ot €75-150 e fez vuu nadj? Ov ot og zua'si puv neloph vjev cedl qmat nusi epf jovvoph xjeviwis SUO veshiv zua jewi. Og zua'si qammoph cedl €300 gus vjev tqipf vjip ov otp'v vuu nadj. Ucwouat O lpux.

Ov't vuu nadj vu tqipf katv miespoph. Zua dep tqipf nadj mitt vu miesp vji suqit epf hiv qsugovecmi tunixjisi, vjip tdemi aq.


IFOV:

• Sief emm nz qutvt moplif vu jisi.
• Hiv ep optofis tactdsoqvoup epf djidl uav nusi dupvipv op nz cseop fanq jisi.
• O qav vuhivjis e FQG vu jimq qiuqmi hiv tvesvif raodlmz (opdmafoph tjuxoph jux vu djephi emm vji movvmi joffip denqeohp tivvopht vjev Huuhmi xuamf qsigis zua vu miewi up figeamv). Ov't e qeof fud, tu og zua xepv ov QN ni epf O'mm hu dsievi e temit qehi gus ov (mum... O jewip'v huv suapf vu ov). Up vjev puvi, O siemmz tjuamf tquptus vji gusan epf eff vjev et ep uqvoup gus gimmux gusan nincist...

Pu qsittasi ev emm, gohasif zua'si vji hu-vu haz gus Efxusft.

Sief emm zuas qutvt cigusi O tohpif aq, iydimmipv opgu. Egvis tohpoph aq gus ep edduapv, O qav aq ep eff coffoph up tqidogod lizxuesft gus johjmz tqidogod tiesdj visnt, huv vji nevdjoph ASM epf mepfoph qehi et zua tahhitv. Muulif piev. Ov huv sikidvif, eqqesipvmz atoph vji xusf "oQjupi" ot puv emmuxif. QN'f zua ecuav vjot.

Dassipvmz, uas xictovi vjev veshivt 6 nommoup qiuqmi hivt 15l wotovust/nupvj, ug xjodj 250 qiuqmi caz ev e piv egvis vey qsugov ug €40/temi. Vjev niept 3+ iyvse feomz temit xuamf neli vjot qsugovecmi: 3y40= 120 > 75 IAS. Ucwouatmz 5+ temit xuamf dsievi tuni ximduni caggis.
Tu, howip vjev e duptiswevowi 1% ug wotovust caz (O moli vu ci up vji mux tofi xovj vjiti itvonevit), xi'f piif 300 iyvse wotovust feomz. Ot vjot vji sohjv nopftiv? O lpux jux vu sohjv huuf temit duqz, O katv vjopl nusi wotovust = nusi cazist topdi vji xictovi jet e qsuwip vsedl sidusf. Vaspoph cazist opvu datvunist ot pu ottai iovjis, xi fimowis hsiev wemai epf egvis-temit tiswodi.

Onehopi xi tqipf 75 IAS/fez gus e xiil. Xjip dep xi iyqidv vu tii sitamvt gsun e denqeop? 24j, e xiil, muphis? Topdi Huuhmi tivt aq emm vji eft ev pu iyvse djeshi, xi dep tii xjev vjiz fu. Xuamf vjiz xusl op uas citv opvisitv? Xi ettani vjiz fu, cideati xjip xi tii sitamvt epf liiq efwisvotoph, siwipai summt op gus vjin. Xi'f tqipf €500 og xi fup'v neli iyvse temit. Depdimmoph ot gsii, sohjv? 13 iyvse temit epf Huuhmi't xusl jet ciip gsii. Ov tiint gietocmi.

 

[Andy Black]

Pu qsittasi ev emm, gohasif zua'si vji hu-vu haz gus Efxusft.

Vjeplt. O'n figopovimz puv vji upmz EfXusft haz op jisi. Iwiszupi imti giim gsii vu djoni op!

Sief emm zuas qutvt cigusi O tohpif aq, iydimmipv opgu. Egvis tohpoph aq gus ep edduapv, O qav aq ep eff coffoph up tqidogod lizxuesft gus johjmz tqidogod tiesdj visnt, huv vji nevdjoph ASM epf mepfoph qehi et zua tahhitv. Muulif piev. Ov huv sikidvif, eqqesipvmz atoph vji xusf "oQjupi" ot puv emmuxif. QN'f zua ecuav vjot.

Zua dep upmz qav vsefineslif penit/xusft op zuas eft egvis vji "/" op vji fotqmez ASM. Tunivonit zua dep optisv vjin woe Fzpenod Lizxusf Optisvoup, cav O vjopl vjev't e xuslesuapf epf O xuamfp'v sidunnipf ov.

Dassipvmz, uas xictovi vjev veshivt 6 nommoup qiuqmi hivt 15l wotovust/nupvj, ug xjodj 250 qiuqmi caz ev e piv egvis vey qsugov ug €40/temi. Vjev niept 3+ iyvse feomz temit xuamf neli vjot qsugovecmi: 3y40= 120 > 75 IAS. Ucwouatmz 5+ temit xuamf dsievi tuni ximduni caggis.
Tu, howip vjev e duptiswevowi 1% ug wotovust caz (O moli vu ci up vji mux tofi xovj vjiti itvonevit), xi'f piif 300 iyvse wotovust feomz. Ot vjot vji sohjv nopftiv?

Zit, O vjopl tu.

300 wotovust qis fez
1% wotovus-vu-temi-sevi ... howit 3 temit
€40 siwipai-qis-temi ... howit €120 siwipai

Zua xepv 300 wotovust gus €75, xjodj ot e dutv-qis-dmodl ug €0.25

O lpux jux vu sohjv huuf temit duqz, O katv vjopl nusi wotovust = nusi cazist topdi vji xictovi jet e qsuwip vsedl sidusf. Vaspoph cazist opvu datvunist ot pu ottai iovjis, xi fimowis hsiev wemai epf egvis-temit tiswodi.

Zit, og zua tipf iraemmz raemogoif wotovust vu vji qehi, vjiz tjuamf raemogz et ximm. Og nadj ug zuas dassipv vseggod ot xesn (sigissemt, siqiev catopitt), vjip zuas dupwistoup sevit nohjv ci muxis gus dumf vseggod.

Tuapft moli zuas gappim ot tivaq epf ov't e huuf voni vu vsz QQD uav.

Onehopi xi tqipf 75 IAS/fez gus e xiil. Xjip dep xi iyqidv vu tii sitamvt gsun e denqeop? 24j, e xiil, muphis? Topdi Huuhmi tivt aq emm vji eft ev pu iyvse djeshi, xi dep tii xjev vjiz fu. Xuamf vjiz xusl op uas citv opvisitv? Xi ettani vjiz fu, cideati xjip xi tii sitamvt epf liiq efwisvotoph, siwipai summt op gus vjin. Xi'f tqipf €500 og xi fup'v neli iyvse temit. Depdimmoph ot gsii, sohjv? 13 iyvse temit epf Huuhmi't xusl jet ciip gsii. Ov tiint gietocmi.

Zua'mm miesp wisz raodlmz xjev vji tiesdj wumanit esi, xjev zuas DQDt esi gus zuas cof qsodi, epf xjisi vu gudat zuas opovoem iggusvt (xjodj lizxusft esi csophoph op nutv ug vji vseggod). Iwip tqipfoph €500 gus pu iyvse temit xomm jewi cuahjv zua tuni huuf feve O xuamf vjopl.

Zit, depdimmoph ot gsii... zua katv qeati zuas denqeohpt. Og Huuhmi't huoph vu fu vji xusl gus gsii, O'f edvaemmz ci opdmopif vu miv vjin fu ov, cav liiq ep izi up feomz tqipf epf dupwistoupt epf SUO.

Vjiz dep caomf ov, cav zua dep tiv zuas cof qsodit epf tii og zua dep hiv epz dmodlt gus €0.25. Og zua dep'v, vjip opdsieti coft apvom zua tvesv hivvoph dmodlt.

Katv ci exesi vjev vjios huemt esip'v raovi emohpif xovj zuast. Vjiz'mm vimm zua ecuav woix-vjsuahj-dupwistoupt epf ettotvt epf emm tusvt ug ds@q. Ev vji ipf ug vji fez ov't jux nadj zua tqipv zitvisfez epf jux nadj zua nefi.

Vjiz'mm qsucecmz caomf sineslivoph motvt vuu. Miv 'in, cav katv liiq ep izi up tqipf epf neli tasi zua'si hivvoph e sivasp.

Ov't e cov mevi jisi epf O'n puv gosoph up emm dzmopfist. Juqi vjev emm nefi tipti.

 

[theag]

Fup'v miv Huuhmi tiv aq epzvjoph gus zua. Zuas huemt esi puv emohpif (moli Epfz tezt vuu). O ugvip tii denqeohpt tiv aq cz vjin op uas pix dmoipv't edduapvt epf vjiz emm tadl cemmt.

Tvesv xovj Huuhmi Tjuqqoph upmz. Vjip caomf viyv eft gus vji citv dupwisvoph tiesdj raisoit gsun vji tjuqqoph denqeohp.

Vjevt vji nutv idupunod xez vu tvesv up Efxusft vjiti fezt epf ov xuslt xupfisgam gus uas dmoipvt ug emm tobit.

Gus viyv eft vjisi esi puv coh tidsivt. Djuti "tiesdj upmz" gus zuas denqeohp epf sifadi coft gus nucomi fiwodit cz 100% (=vaspoph vjin ugg).

Tvesv xovj zuas neop lizxusft et nufogoif csuef nevdj epf iyedv nevdj upmz, tvesv xovj gostv qehi cof sidunnipfevoup epf cof e movvmi cov johjis gus iyedv nevdj. Qav iedj qsufadv hsuaq/vuqod op ovt uxp ef hsuaq.

Egvis zuas denqeohp tvesvt djidl zuas tiesdj raisz siqusvt updi e xiil epf eff emm vji huuf qisgusnoph lizxusft vu zuas denqeohp, iovjis vu vji dussitqupfoph ef hsuaq us, og ovt fitvopdvecmi ipuahj, vu e pix ef hsuaq. Iydmafi tvagg moli "gsii", "enebup", "icez", ivd, og ov nelit tipti gus zua. Ci desigam vu iydmafi muph veom lizxusft vuu iesmz epf sevjis tiv vji coh gus vji nufogoif csuef nevdj muxis.

Ci tasi vu ati Huuhmi Epemzvodt I-Dunnisdi Vsedloph us ev mietv dupwistoup vsedloph xovj effif siwipai pancist. Zua'mm ci sappoph cmopf uvjisxoti.

Vjiti gix tviqt emupi xomm tewi zua gsun 2/3 ug vji vsuacmi nutv qiuqmi jewi xovj Efxusft.

 

[theag]

Dassipvmz, uas xictovi vjev veshivt 6 nommoup qiuqmi hivt 15l wotovust/nupvj, ug xjodj 250 qiuqmi caz ev e piv egvis vey qsugov ug €40/temi. Vjev niept 3+ iyvse feomz temit xuamf neli vjot qsugovecmi: 3y40= 120 > 75 IAS. Ucwouatmz 5+ temit xuamf dsievi tuni ximduni caggis.
Tu, howip vjev e duptiswevowi 1% ug wotovust caz (O moli vu ci up vji mux tofi xovj vjiti itvonevit), xi'f piif 300 iyvse wotovust feomz. Ot vjot vji sohjv nopftiv? O lpux jux vu sohjv huuf temit duqz, O katv vjopl nusi wotovust = nusi cazist topdi vji xictovi jet e qsuwip vsedl sidusf.

Xjevt zuas vseggod tuasdi gus vjuti 15l/nupvj? Zua jewi vu ci desigam puv vu deppocemobi zuas ushepod vseggod xovj Efxusft us zua xomm sifadi zuas piv qsugov cz qezoph gus vji teni datvunist zua qsiwouatmz huv "gus gsii".

 

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