The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

EXECUTION Giving local workshops

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

  • Thread starter
  • Moderator
  • #1

Andy Black

Dad, husband, entrepreneur.
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
10,317
42,537
4,306
Ireland
I'm working up to giving some local workshops. Thought I'd start a progress thread, but please feel free to chip in if you're already doing this or thinking of doing it.

Why?
  • I enjoy it.
  • I'll see what resonates with the attendees.
  • I'll get to hone the workshop down and maybe create an online version.
  • I'll get to know local business owners.
  • I'll start to get known locally (I'm known more online in forums and Facebook groups).

Step 1: Last week I mentioned on Facebook and LinkedIn that I was thinking of giving a 1 day Google Ads workshop for €350. I've 550+ connections on Facebook and 11,000+ on LinkedIn. I had someone mention they were interested on Facebook, and someone on LinkedIn. They're people I've been on (paid) business courses I also attended, so already know me in person.

Step 2: Realise I'm not well known enough locally for folks to just drop €350 on a Google Ads workshop. Go to my original plan which is to do a FREE (or €20) workshop for a couple of hours. I don't know whether to do it in the day or the evening.

Step 3: Suddenly a free 2 hour workshop pops up in front of me in a Facebook group of Irish business owners. It runs tomorrow evening, is an hour away from me, and is for "Facebook and Instagram for Business". I'll take my stepson and get to learn that stuff, and see how a free workshop is run. I booked via an event platform here in Ireland called EventBrite.ie. Nice... I don't even need to have a website or landing page to do this.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Last edited:

Siddhartha

Pleasure Operator
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Mar 30, 2019
180
230
158
Giving workshops and teaching opportunities always seem so dope.
You get to hone what you know, look like a pro, and make friends while potentially even getting paid for it.

Watching this thread.
 

NewbieBrit

New Contributor
May 27, 2019
20
15
15
London
I guess you gotta look at the long game - if you can add value up front and covey you’re bloody good at what you do then cost is outweighed by value and it’ll be a no brained for them to engage with you!
Just my view but has worked a few times in the past for me...
Look forward to hearing how it goes
Best
Cam
 

Jeff Noel

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 26, 2018
660
1,395
422
Quebec, Canada
About that Step #2, I can relate: My girlfriend is offering consulting services for web marketing and whenever she does a "Free advice" day, she's getting flooded.

Gotta remember free leeches don't always become customers though.
 

NewbieBrit

New Contributor
May 27, 2019
20
15
15
London
About that Step #2, I can relate: My girlfriend is offering consulting services for web marketing and whenever she does a "Free advice" day, she's getting flooded.

Gotta remember free leeches don't always become customers though.
Agreed! That’s on you though to be able to sort the wheat from the chaff! I’ve fallen foul a few times!
 

reedracer

Silver Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jun 2, 2019
354
578
243
59
Kansas City
Give great value in your free workshop... well worth their time. Offer a limited Master mind group to hold their hand as they implement your teaching.
 

Suzanne Bazemore

Silver Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Sep 30, 2018
426
929
335
Your workshop could be free, or cost just enough to cover the venue, and, if you have any pamphlets or guidebooks, sell those.
 
  • Thread starter
  • Moderator
  • #8
OP
OP
Andy Black

Andy Black

Dad, husband, entrepreneur.
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
10,317
42,537
4,306
Ireland
Thanks everyone.

Yes, screening for the people in motion could be important.

I’m tempted to put a small fee on it to deter the freebie seekers.

If I hold it during work hours then I think it will be more likely to get business owners attending too. Not sure. I gave a course during office hours one time and it was full of employees who had no interest in being there. That was hard work.

I’ll see what tomorrow’s workshop is like and report back.
 

Matt Hunt

Bronze Contributor
Read Millionaire Fastlane
Speedway Pass
May 9, 2019
91
168
138
Following! I agree, think a small fee may deter the leeches.
But even if you do it for free, it'd be great PR, and I'm sure you'll still have several attendees who decide it's too much work for them to do themselves, and guess who will be top-of-mind for them to hire to do it?
 
  • Thread starter
  • Moderator
  • #10
OP
OP
Andy Black

Andy Black

Dad, husband, entrepreneur.
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
10,317
42,537
4,306
Ireland
Following! I agree, think a small fee may deter the leeches.
But even if you do it for free, it'd be great PR, and I'm sure you'll still have several attendees who decide it's too much work for them to do themselves, and guess who will be top-of-mind for them to hire to do it?
Good point about free being great PR. I’ll bear that in mind!
 

Bertram

Silver Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
Oct 25, 2015
574
813
324
Virginia
I'm working up to giving some local workshops. Thought I'd start a progress thread, but please feel free to chip in if you're already doing this or thinking of doing it.

Why?
  • I enjoy it.
  • I'll see what resonates with the attendees.
  • I'll get to hone the workshop down and maybe create an online version.
  • I'll get to know local business owners.
  • I'll start to get known locally (I'm known more online in forums and Facebook groups).

Step 1: Last week I mentioned on Facebook and LinkedIn that I was thinking of giving a 1 day Google Ads workshop for €350. I've 550+ connections on Facebook and 11,000+ on LinkedIn. I had someone mention they were interested on Facebook, and someone on LinkedIn. They're people I've been on (paid) business courses I also attended, so already know me in person.

Step 2: Realise I'm not well known enough locally for folks to just drop €350 on a Google Ads workshop. Go to my original plan which is to do a FREE (or €20) workshop for a couple of hours. I don't know whether to do it in the day or the evening.

Step 3: Suddenly a free 2 hour workshop pops up in front of me in a Facebook group of Irish business owners. It runs tomorrow evening, is an hour away from me, and is for "Facebook and Instagram for Business". I'll take my stepson and get to learn that stuff, and see how a free workshop is run. I booked via an event platform here in Ireland called EventBrite.ie. Nice... I don't even need to have a website or landing page to do this.
Could you offer an online live seminar please?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

  • Thread starter
  • Moderator
  • #12
OP
OP
Andy Black

Andy Black

Dad, husband, entrepreneur.
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
10,317
42,537
4,306
Ireland
Could you offer an online live seminar please?
Well now. That jammed my brakes on.

Thanks for the “shut up and take my money” moment.

Let me figure that out.
 

Lee H

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Aug 8, 2018
36
73
112
Good luck with this @Andy Black

I'm following with interest as it could be an approach I can adopt for my business...
 
  • Thread starter
  • Moderator
  • #14
OP
OP
Andy Black

Andy Black

Dad, husband, entrepreneur.
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
10,317
42,537
4,306
Ireland
I’m helping to give a half day Google Ads workshop this April in Dublin.

This really tickles me.

I subcontract to a PR Agency and one of their end-clients is a charity. I’ve been running their Google Ads campaigns for a while now and they’ve been impressed with the knowledge they’ve gained from the work done as well as the monthly calls.

The end-client charity’s mission is to helps other charities, and they’ve announced to their members that they’re running this half-day workshop to help charities with Google Ads.

Why does this tickle me?

The end-client charity proposed the workshop.

The end-client will fill the room.

The Marketing Director in the PR Agency is creating the presentation, and I’ll provide feedback and assist in the technical part of the presentation.

Some of the charities at the workshop may well become clients of either the end-client charity or the PR Agency.

Either way I could end up with more charity clients.

AND I’ve build Google Ads campaigns to promote the workshop, with the ad spend covered by the Google Grant - meaning Google is paying for it! (It may well be that we can’t bid enough for this to work though, as Google has a $2.00 max bid price for charities availing of the Google Grant.)

And finally, the end-client is super interested in having an online version of the workshop that they can sell to charities worldwide. I may end up creating a version of my Google Ads course specifically for charities and licensing it to them (or the PR Agency).

Oh, and because I’ve got a course that’s sold a few times online I was able to advise the end-client and the PR Agency on some of the online course platform options available to them (Kajabi, Thinkific, Teachable, etc).

Good things happen when you create win-wins.
 
  • Thread starter
  • Moderator
  • #15
OP
OP
Andy Black

Andy Black

Dad, husband, entrepreneur.
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
10,317
42,537
4,306
Ireland
In the same vein, I’m to speak to the owner of a business directory in Ireland. There’s over 50k members in the directory.

She’s interested in me giving a free, in-person, Google Ads workshop to directory members.
 
  • Thread starter
  • Moderator
  • #16
OP
OP
Andy Black

Andy Black

Dad, husband, entrepreneur.
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
10,317
42,537
4,306
Ireland
This morning I’m joint hosting a 3 hour Digital Marketing workshop for 25 charities here in Ireland. I’d have preferred it to be in-person but we’re doing it online because of Covid-19.
 
  • Thread starter
  • Moderator
  • #17
OP
OP
Andy Black

Andy Black

Dad, husband, entrepreneur.
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
10,317
42,537
4,306
Ireland
This morning I’m joint hosting a 3 hour Digital Marketing workshop for 25 charities here in Ireland. I’d have preferred it to be in-person but we’re doing it online because of Covid-19.
It went well but it was odd talking to 25 people and not knowing if they’re even paying attention. I’d have preferred it in-person or to have recorded a video and let people watch it at their leisure. Meh to webinars.

Another learning is to NOT do one-off pieces of work like this. It screwed up the start of my week and I’m now chasing it. It’s also unlikely to turn into any monthly recurring revenue. It’s good to help charities of course, but I’m not a charity myself.
 

ApparentHorizon

Platinum Contributor
Speedway Pass
Apr 1, 2016
931
2,716
653
Greenville, SC
Look at some of those facebook groups that have free courses. Not webinars, but full blown, 20 module 10-20 minute videos. They build their funnel that way and upsell to coaching and in person training. And they're making BANK. (Ecomm empires is the one I'm referencing. If you want a link DM me, I don't want to spam it here.)

a) you upsell to live training/handholding
b) you allow sponsors to come in and pitch their funnels

I've been sitting on this idea for a while, but haven't pulled the trigger. Personally, I can't yet talk to a camera unless I see people's faces. I'd rather do it in person, with at least 20 people. And have it be a conversation, not a presentation.

I was going to partner with a CPA in my area, who is also a client. Because she's connected to local businesses. It would be a co-op, where I would tell them how to make money, and she would tell them how to keep it. But COVID hit, and everything is on hold.

Honestly, none of those people would even be clients. If the owner has the time to sit down for a couple of hours for a DIY course, then he's not far enough in his business for me to take him on. However, they would speak my name. And that's all that's important.
 
  • Thread starter
  • Moderator
  • #19
OP
OP
Andy Black

Andy Black

Dad, husband, entrepreneur.
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
10,317
42,537
4,306
Ireland
Look at some of those facebook groups that have free courses. Not webinars, but full blown, 20 module 10-20 minute videos. They build their funnel that way and upsell to coaching and in person training. And they're making BANK. (Ecomm empires is the one I'm referencing. If you want a link DM me, I don't want to spam it here.)

a) you upsell to live training/handholding
b) you allow sponsors to come in and pitch their funnels

I've been sitting on this idea for a while, but haven't pulled the trigger. Personally, I can't yet talk to a camera unless I see people's faces. I'd rather do it in person, with at least 20 people. And have it be a conversation, not a presentation.

I was going to partner with a CPA in my area, who is also a client. Because she's connected to local businesses. It would be a co-op, where I would tell them how to make money, and she would tell them how to keep it. But COVID hit, and everything is on hold.

Honestly, none of those people would even be clients. If the owner has the time to sit down for a couple of hours for a DIY course, then he's not far enough in his business for me to take him on. However, they would speak my name. And that's all that's important.
I enjoy giving live workshops. It gives me the chance to get excited and help people in a meaningful way.

As you say though, attendees aren’t likely to become clients. It does help me hone my material into what could become free evergreen content that DIY folks would consume and maybe then buy my course.
 

Suzanne Bazemore

Silver Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Sep 30, 2018
426
929
335
It went well but it was odd talking to 25 people and not knowing if they’re even paying attention. I’d have preferred it in-person or to have recorded a video and let people watch it at their leisure. Meh to webinars.
I'm tired of Zoom meetings, myself. Also, I can tell by the Brady Bunch pics that some people just turn it on. I'm not even sure they're engaged.

I enjoy giving live workshops. It gives me the chance to get excited and help people in a meaningful way.

As you say though, attendees aren’t likely to become clients. It does help me hone my material into what could become free evergreen content that DIY folks would consume and maybe then buy my course.
Could you compile your work into a nonfiction book that you could sell at the workshop?
 
  • Thread starter
  • Moderator
  • #21
OP
OP
Andy Black

Andy Black

Dad, husband, entrepreneur.
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
10,317
42,537
4,306
Ireland
I'm tired of Zoom meetings, myself. Also, I can tell by the Brady Bunch pics that some people just turn it on. I'm not even sure they're engaged.


Could you compile your work into a nonfiction book that you could sell at the workshop?
Sorry I missed this. I suppose I could compile my work into a book. More likely I’d just link them to my course(s).
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Suzanne Bazemore

Silver Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Sep 30, 2018
426
929
335
Sorry I missed this. I suppose I could compile my work into a book. More likely I’d just link them to my course(s).
Actually, if you are training people through zoom, then a link to your training is the natural answer. It parallels the books people sell at in-person trainings. Either way, you have an audience in front of you who would be a natural consumer of your work, and you can take advantage of the moment.
 
  • Thread starter
  • Moderator
  • #23
OP
OP
Andy Black

Andy Black

Dad, husband, entrepreneur.
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
10,317
42,537
4,306
Ireland
Actually, if you are training people through zoom, then a link to your training is the natural answer. It parallels the books people sell at in-person trainings. Either way, you have an audience in front of you who would be a natural consumer of your work, and you can take advantage of the moment.
Good thinking. You’re right, it’s probably more natural to buy a video course if you’ve just sat through a video workshop. (Just don’t call it a webinar, or pretend it’s live when it’s not!)
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Sponsored Offers

  • Sticky
MARKETPLACE Fox's Web Design Guide: Earn $100K this year (Yes, 2020!) and Go Fastlane
It's definitely possible, although it may not be feasible right away. I'm from the U.S. but have...
  • Sticky
FEATURED! Introducing... WEALTH EXPO$ED, A Short Story By MJ DeMarco
Amazing book! Actually I bought it, before I joined the forum and it motivated me to join...
  • Sticky
MARKETPLACE How To Create A 100K-1M+ Sales Funnel
@LynX You know, this is a "Marketplace" Thread. Completely appropriate to offer goods and...
  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Dropping a quick note in here to say... if you are on TFL, you are part of an elite group of...
  • Sticky
MARKETPLACE KAK’s “Kill Bigger” Incubation Program- With DAILY personal attention.
I joined @Kak's business incubator in the first week of May. During our daily chats we uncovered...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
This is your May reminder that you can do this. I'll keep it short. These are the May promos...
  • Sticky
MARKETPLACE Grow Your Business With a Book (An Unorthodox Marketing Strategy That Built One of the Largest...
Thanks! This is a cool idea, actually. I would like to use your experience as I heard that these...


Visit A Forum Sponsor
sponsor

New Topics

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom
AdBlock Detected - Please Disable

Yes, ads can be annoying. But please...

...to support the Unscripted/Fastlane mission (and to respect the immense amount of time needed to manage this forum) please DISABLE your ad-block. Thank you.

I've Disabled AdBlock