The Entrepreneur Forum | Startups | Entrepreneurship | Starting a Business | Motivation | Success

EXECUTION Giving local workshops

Remove ads while supporting the Unscripted philosophy...become an INSIDER.

  • Thread starter
  • Moderator
  • #1

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,706
40,174
4,306
Ireland
I'm working up to giving some local workshops. Thought I'd start a progress thread, but please feel free to chip in if you're already doing this or thinking of doing it.

Why?
  • I enjoy it.
  • I'll see what resonates with the attendees.
  • I'll get to hone the workshop down and maybe create an online version.
  • I'll get to know local business owners.
  • I'll start to get known locally (I'm known more online in forums and Facebook groups).

Step 1: Last week I mentioned on Facebook and LinkedIn that I was thinking of giving a 1 day Google Ads workshop for €350. I've 550+ connections on Facebook and 11,000+ on LinkedIn. I had someone mention they were interested on Facebook, and someone on LinkedIn. They're people I've been on (paid) business courses I also attended, so already know me in person.

Step 2: Realise I'm not well known enough locally for folks to just drop €350 on a Google Ads workshop. Go to my original plan which is to do a FREE (or €20) workshop for a couple of hours. I don't know whether to do it in the day or the evening.

Step 3: Suddenly a free 2 hour workshop pops up in front of me in a Facebook group of Irish business owners. It runs tomorrow evening, is an hour away from me, and is for "Facebook and Instagram for Business". I'll take my stepson and get to learn that stuff, and see how a free workshop is run. I booked via an event platform here in Ireland called EventBrite.ie. Nice... I don't even need to have a website or landing page to do this.
 

Don't like ads? Remove them while supporting the forum. Subscribe.

Last edited:

Siddhartha

Pleasure Operator
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Mar 30, 2019
174
225
155
Giving workshops and teaching opportunities always seem so dope.
You get to hone what you know, look like a pro, and make friends while potentially even getting paid for it.

Watching this thread.
 

NewbieBrit

New Contributor
May 27, 2019
20
14
15
London
I guess you gotta look at the long game - if you can add value up front and covey you’re bloody good at what you do then cost is outweighed by value and it’ll be a no brained for them to engage with you!
Just my view but has worked a few times in the past for me...
Look forward to hearing how it goes
Best
Cam
 

Jeff Noel

Gold Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Oct 26, 2018
645
1,350
422
Quebec, Canada
About that Step #2, I can relate: My girlfriend is offering consulting services for web marketing and whenever she does a "Free advice" day, she's getting flooded.

Gotta remember free leeches don't always become customers though.
 

NewbieBrit

New Contributor
May 27, 2019
20
14
15
London
About that Step #2, I can relate: My girlfriend is offering consulting services for web marketing and whenever she does a "Free advice" day, she's getting flooded.

Gotta remember free leeches don't always become customers though.
Agreed! That’s on you though to be able to sort the wheat from the chaff! I’ve fallen foul a few times!
 

reedracer

Bronze Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Speedway Pass
Jun 2, 2019
306
470
223
59
Kansas City
Give great value in your free workshop... well worth their time. Offer a limited Master mind group to hold their hand as they implement your teaching.
 

Suzanne Bazemore

Silver Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
I've Read UNSCRIPTED
Summit Attendee
Speedway Pass
Sep 30, 2018
424
921
335
Your workshop could be free, or cost just enough to cover the venue, and, if you have any pamphlets or guidebooks, sell those.
 
  • Thread starter
  • Moderator
  • #8
OP
OP
Andy Black

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,706
40,174
4,306
Ireland
Thanks everyone.

Yes, screening for the people in motion could be important.

I’m tempted to put a small fee on it to deter the freebie seekers.

If I hold it during work hours then I think it will be more likely to get business owners attending too. Not sure. I gave a course during office hours one time and it was full of employees who had no interest in being there. That was hard work.

I’ll see what tomorrow’s workshop is like and report back.
 

Matt Hunt

Bronze Contributor
Read Millionaire Fastlane
Speedway Pass
May 9, 2019
91
166
138
Following! I agree, think a small fee may deter the leeches.
But even if you do it for free, it'd be great PR, and I'm sure you'll still have several attendees who decide it's too much work for them to do themselves, and guess who will be top-of-mind for them to hire to do it?
 
  • Thread starter
  • Moderator
  • #10
OP
OP
Andy Black

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,706
40,174
4,306
Ireland
Following! I agree, think a small fee may deter the leeches.
But even if you do it for free, it'd be great PR, and I'm sure you'll still have several attendees who decide it's too much work for them to do themselves, and guess who will be top-of-mind for them to hire to do it?
Good point about free being great PR. I’ll bear that in mind!
 

Bertram

Silver Contributor
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
Oct 25, 2015
575
808
324
Arizona and Maine
I'm working up to giving some local workshops. Thought I'd start a progress thread, but please feel free to chip in if you're already doing this or thinking of doing it.

Why?
  • I enjoy it.
  • I'll see what resonates with the attendees.
  • I'll get to hone the workshop down and maybe create an online version.
  • I'll get to know local business owners.
  • I'll start to get known locally (I'm known more online in forums and Facebook groups).

Step 1: Last week I mentioned on Facebook and LinkedIn that I was thinking of giving a 1 day Google Ads workshop for €350. I've 550+ connections on Facebook and 11,000+ on LinkedIn. I had someone mention they were interested on Facebook, and someone on LinkedIn. They're people I've been on (paid) business courses I also attended, so already know me in person.

Step 2: Realise I'm not well known enough locally for folks to just drop €350 on a Google Ads workshop. Go to my original plan which is to do a FREE (or €20) workshop for a couple of hours. I don't know whether to do it in the day or the evening.

Step 3: Suddenly a free 2 hour workshop pops up in front of me in a Facebook group of Irish business owners. It runs tomorrow evening, is an hour away from me, and is for "Facebook and Instagram for Business". I'll take my stepson and get to learn that stuff, and see how a free workshop is run. I booked via an event platform here in Ireland called EventBrite.ie. Nice... I don't even need to have a website or landing page to do this.
Could you offer an online live seminar please?
 

Don't like ads? Remove them while supporting the forum. Subscribe.

  • Thread starter
  • Moderator
  • #12
OP
OP
Andy Black

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,706
40,174
4,306
Ireland
Could you offer an online live seminar please?
Well now. That jammed my brakes on.

Thanks for the “shut up and take my money” moment.

Let me figure that out.
 

Lee H

Contributor
Read Millionaire Fastlane
I've Read UNSCRIPTED
Aug 8, 2018
36
73
112
Good luck with this @Andy Black

I'm following with interest as it could be an approach I can adopt for my business...
 
  • Thread starter
  • Moderator
  • #14
OP
OP
Andy Black

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,706
40,174
4,306
Ireland
I’m helping to give a half day Google Ads workshop this April in Dublin.

This really tickles me.

I subcontract to a PR Agency and one of their end-clients is a charity. I’ve been running their Google Ads campaigns for a while now and they’ve been impressed with the knowledge they’ve gained from the work done as well as the monthly calls.

The end-client charity’s mission is to helps other charities, and they’ve announced to their members that they’re running this half-day workshop to help charities with Google Ads.

Why does this tickle me?

The end-client charity proposed the workshop.

The end-client will fill the room.

The Marketing Director in the PR Agency is creating the presentation, and I’ll provide feedback and assist in the technical part of the presentation.

Some of the charities at the workshop may well become clients of either the end-client charity or the PR Agency.

Either way I could end up with more charity clients.

AND I’ve build Google Ads campaigns to promote the workshop, with the ad spend covered by the Google Grant - meaning Google is paying for it! (It may well be that we can’t bid enough for this to work though, as Google has a $2.00 max bid price for charities availing of the Google Grant.)

And finally, the end-client is super interested in having an online version of the workshop that they can sell to charities worldwide. I may end up creating a version of my Google Ads course specifically for charities and licensing it to them (or the PR Agency).

Oh, and because I’ve got a course that’s sold a few times online I was able to advise the end-client and the PR Agency on some of the online course platform options available to them (Kajabi, Thinkific, Teachable, etc).

Good things happen when you create win-wins.
 
  • Thread starter
  • Moderator
  • #15
OP
OP
Andy Black

Andy Black

Figuring it out as I go along!
Staff member
EPIC CONTRIBUTOR
FASTLANE INSIDER
Read Millionaire Fastlane
Speedway Pass
May 20, 2014
9,706
40,174
4,306
Ireland
In the same vein, I’m to speak to the owner of a business directory in Ireland. There’s over 50k members in the directory.

She’s interested in me giving a free, in-person, Google Ads workshop to directory members.
 

Create an account or login to comment

You must be a member in order to leave a comment

Create account

Create an account on our community. It's easy!

Log in

Already have an account? Log in here.

Sponsored Offers

  • Sticky
MARKETPLACE You Are One Call Away From Living Your Dream Life - LightHouse’s Accountability Program ⚡
Here is where you eliminate uncertainty from the future! I wanted to post this image as I...
  • Sticky
MARKETPLACE Lex DeVille's - Advanced Freelance Udemy Courses!
TEOTWAWKI SALE!! The apocalypse is here and the end is near! Unstoppable viruses, corrupt...
  • Sticky
MARKETPLACE KAK’s “Kill Bigger” Incubation Program- With DAILY personal attention.
Hey Guys! I wanted to give a quick update on what this program has become. In its infancy, we...


Don't like ads? Remove them while supporting the forum. Subscribe to become an INSIDER.

Fastlane Insiders

View the forum AD FREE.
Private, unindexed content
Detailed process/execution threads
Monthly conference calls with doers
Ideas needing execution, more!

Join Fastlane Insiders.

Top Bottom
AdBlock Detected - Please Disable

Yes, ads can be annoying. But please...

...to support the Unscripted/Fastlane mission (and to respect the immense amount of time needed to manage this forum) please DISABLE your ad-block. Thank you.

I've Disabled AdBlock