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EXECUTION Giving local workshops

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Andy Black

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I'm working up to giving some local workshops. Thought I'd start a progress thread, but please feel free to chip in if you're already doing this or thinking of doing it.

Why?
  • I enjoy it.
  • I'll see what resonates with the attendees.
  • I'll get to hone the workshop down and maybe create an online version.
  • I'll get to know local business owners.
  • I'll start to get known locally (I'm known more online in forums and Facebook groups).

Step 1: Last week I mentioned on Facebook and LinkedIn that I was thinking of giving a 1 day Google Ads workshop for €350. I've 550+ connections on Facebook and 11,000+ on LinkedIn. I had someone mention they were interested on Facebook, and someone on LinkedIn. They're people I've been on (paid) business courses I also attended, so already know me in person.

Step 2: Realise I'm not well known enough locally for folks to just drop €350 on a Google Ads workshop. Go to my original plan which is to do a FREE (or €20) workshop for a couple of hours. I don't know whether to do it in the day or the evening.

Step 3: Suddenly a free 2 hour workshop pops up in front of me in a Facebook group of Irish business owners. It runs tomorrow evening, is an hour away from me, and is for "Facebook and Instagram for Business". I'll take my stepson and get to learn that stuff, and see how a free workshop is run. I booked via an event platform here in Ireland called EventBrite.ie. Nice... I don't even need to have a website or landing page to do this.
 
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Siddhartha

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Giving workshops and teaching opportunities always seem so dope.
You get to hone what you know, look like a pro, and make friends while potentially even getting paid for it.

Watching this thread.
 

NewbieBrit

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I guess you gotta look at the long game - if you can add value up front and covey you’re bloody good at what you do then cost is outweighed by value and it’ll be a no brained for them to engage with you!
Just my view but has worked a few times in the past for me...
Look forward to hearing how it goes
Best
Cam
 

Jeff Noel

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About that Step #2, I can relate: My girlfriend is offering consulting services for web marketing and whenever she does a "Free advice" day, she's getting flooded.

Gotta remember free leeches don't always become customers though.
 

NewbieBrit

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About that Step #2, I can relate: My girlfriend is offering consulting services for web marketing and whenever she does a "Free advice" day, she's getting flooded.

Gotta remember free leeches don't always become customers though.
Agreed! That’s on you though to be able to sort the wheat from the chaff! I’ve fallen foul a few times!
 

reedracer

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Give great value in your free workshop... well worth their time. Offer a limited Master mind group to hold their hand as they implement your teaching.
 
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Andy Black

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Thanks everyone.

Yes, screening for the people in motion could be important.

I’m tempted to put a small fee on it to deter the freebie seekers.

If I hold it during work hours then I think it will be more likely to get business owners attending too. Not sure. I gave a course during office hours one time and it was full of employees who had no interest in being there. That was hard work.

I’ll see what tomorrow’s workshop is like and report back.
 

Matt Hunt

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Following! I agree, think a small fee may deter the leeches.
But even if you do it for free, it'd be great PR, and I'm sure you'll still have several attendees who decide it's too much work for them to do themselves, and guess who will be top-of-mind for them to hire to do it?
 
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Andy Black

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Following! I agree, think a small fee may deter the leeches.
But even if you do it for free, it'd be great PR, and I'm sure you'll still have several attendees who decide it's too much work for them to do themselves, and guess who will be top-of-mind for them to hire to do it?
Good point about free being great PR. I’ll bear that in mind!
 

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Bertram

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I'm working up to giving some local workshops. Thought I'd start a progress thread, but please feel free to chip in if you're already doing this or thinking of doing it.

Why?
  • I enjoy it.
  • I'll see what resonates with the attendees.
  • I'll get to hone the workshop down and maybe create an online version.
  • I'll get to know local business owners.
  • I'll start to get known locally (I'm known more online in forums and Facebook groups).

Step 1: Last week I mentioned on Facebook and LinkedIn that I was thinking of giving a 1 day Google Ads workshop for €350. I've 550+ connections on Facebook and 11,000+ on LinkedIn. I had someone mention they were interested on Facebook, and someone on LinkedIn. They're people I've been on (paid) business courses I also attended, so already know me in person.

Step 2: Realise I'm not well known enough locally for folks to just drop €350 on a Google Ads workshop. Go to my original plan which is to do a FREE (or €20) workshop for a couple of hours. I don't know whether to do it in the day or the evening.

Step 3: Suddenly a free 2 hour workshop pops up in front of me in a Facebook group of Irish business owners. It runs tomorrow evening, is an hour away from me, and is for "Facebook and Instagram for Business". I'll take my stepson and get to learn that stuff, and see how a free workshop is run. I booked via an event platform here in Ireland called EventBrite.ie. Nice... I don't even need to have a website or landing page to do this.
Could you offer an online live seminar please?
 
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Andy Black

Andy Black

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Could you offer an online live seminar please?
Well now. That jammed my brakes on.

Thanks for the “shut up and take my money” moment.

Let me figure that out.
 

Lee H

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Good luck with this @Andy Black

I'm following with interest as it could be an approach I can adopt for my business...
 

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