Andy Black
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I'm working up to giving some local workshops. Thought I'd start a progress thread, but please feel free to chip in if you're already doing this or thinking of doing it.
Why?
Step 1: Last week I mentioned on Facebook and LinkedIn that I was thinking of giving a 1 day Google Ads workshop for €350. I've 550+ connections on Facebook and 11,000+ on LinkedIn. I had someone mention they were interested on Facebook, and someone on LinkedIn. They're people I've been on (paid) business courses I also attended, so already know me in person.
Step 2: Realise I'm not well known enough locally for folks to just drop €350 on a Google Ads workshop. Go to my original plan which is to do a FREE (or €20) workshop for a couple of hours. I don't know whether to do it in the day or the evening.
Step 3: Suddenly a free 2 hour workshop pops up in front of me in a Facebook group of Irish business owners. It runs tomorrow evening, is an hour away from me, and is for "Facebook and Instagram for Business". I'll take my stepson and get to learn that stuff, and see how a free workshop is run. I booked via an event platform here in Ireland called EventBrite.ie. Nice... I don't even need to have a website or landing page to do this.
Why?
- I enjoy it.
- I'll see what resonates with the attendees.
- I'll get to hone the workshop down and maybe create an online version.
- I'll get to know local business owners.
- I'll start to get known locally (I'm known more online in forums and Facebook groups).
Step 1: Last week I mentioned on Facebook and LinkedIn that I was thinking of giving a 1 day Google Ads workshop for €350. I've 550+ connections on Facebook and 11,000+ on LinkedIn. I had someone mention they were interested on Facebook, and someone on LinkedIn. They're people I've been on (paid) business courses I also attended, so already know me in person.
Step 2: Realise I'm not well known enough locally for folks to just drop €350 on a Google Ads workshop. Go to my original plan which is to do a FREE (or €20) workshop for a couple of hours. I don't know whether to do it in the day or the evening.
Step 3: Suddenly a free 2 hour workshop pops up in front of me in a Facebook group of Irish business owners. It runs tomorrow evening, is an hour away from me, and is for "Facebook and Instagram for Business". I'll take my stepson and get to learn that stuff, and see how a free workshop is run. I booked via an event platform here in Ireland called EventBrite.ie. Nice... I don't even need to have a website or landing page to do this.
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