Did something similar and made bank.
My two cents:
If you’re sending email to info@ or contact@ addresses, don’t. Waste of time. 157 emails is nothing. You’d need to send 1,000 emails every day to get bottom feeders sales.
Get the owner’s name and call instead.
Some business that doesn’t even have their employees personal emails is not a serious business that is growing. It’s a local small business that will be crying over giving you $500.
Better approach:
Quality > Quantity
1. Pick a niche. Don’t do what everybody and their mother is doing (real estate, doctors, dentists, restaurants etc).
2. Choose a specific service to offer them (no web design, SEO, ads etc).
3. Want to close high paying clients? Only contact companies with 5M to 50M revenue between 25 to 200 employees.
4. Find the CEO/Founder/Director or Marketing’s personal emails.
5. Do 10 minute research on the company. Check their website, Twitter, news articles, LinkedIn, whatever. Find something specific. Ex ‘I noticed you are leaving 100k in revenue a month on the table because your X is not optimized/whatever’. This has to be real, because when they see your email they must be thinking ‘holy shit this guy actually knows my problem, I better talk to him’. Initially when you still suck it might take you hours to uncover a very specific problem.
6. Send the email. Short, 2-3 sentences email. ‘Hi MJ, I saw your post on LinkedIn regarding your plan to update your forum in 2019. We at X have helped X forum transition into a modern look helping them increase their online revenue by 21%. I’d love to have a conversation with you to help determine what your specific needs are. Tuesday 2pm works? — Mark.’ Leave your number in the signature and your company name and address. No links.
7. Send 100 total emails over a week and if you uncover their needs and do everything correctly, you should get 30 meetings and 20 sales. You’ll have more business that you can possibly handle. Hell, even if you suck you should still get the low hanging fruit and make 1 sale with only 100 emails.
This is just a general framework. Everything must be applied to your own niche and services. You need to be good at copywriting, have a solid understanding of cold email deliverability, be good at selling and many other things. If you just copy and paste it won’t work.
My two cents:
If you’re sending email to info@ or contact@ addresses, don’t. Waste of time. 157 emails is nothing. You’d need to send 1,000 emails every day to get bottom feeders sales.
Get the owner’s name and call instead.
Some business that doesn’t even have their employees personal emails is not a serious business that is growing. It’s a local small business that will be crying over giving you $500.
Better approach:
Quality > Quantity
1. Pick a niche. Don’t do what everybody and their mother is doing (real estate, doctors, dentists, restaurants etc).
2. Choose a specific service to offer them (no web design, SEO, ads etc).
3. Want to close high paying clients? Only contact companies with 5M to 50M revenue between 25 to 200 employees.
4. Find the CEO/Founder/Director or Marketing’s personal emails.
5. Do 10 minute research on the company. Check their website, Twitter, news articles, LinkedIn, whatever. Find something specific. Ex ‘I noticed you are leaving 100k in revenue a month on the table because your X is not optimized/whatever’. This has to be real, because when they see your email they must be thinking ‘holy shit this guy actually knows my problem, I better talk to him’. Initially when you still suck it might take you hours to uncover a very specific problem.
6. Send the email. Short, 2-3 sentences email. ‘Hi MJ, I saw your post on LinkedIn regarding your plan to update your forum in 2019. We at X have helped X forum transition into a modern look helping them increase their online revenue by 21%. I’d love to have a conversation with you to help determine what your specific needs are. Tuesday 2pm works? — Mark.’ Leave your number in the signature and your company name and address. No links.
7. Send 100 total emails over a week and if you uncover their needs and do everything correctly, you should get 30 meetings and 20 sales. You’ll have more business that you can possibly handle. Hell, even if you suck you should still get the low hanging fruit and make 1 sale with only 100 emails.
This is just a general framework. Everything must be applied to your own niche and services. You need to be good at copywriting, have a solid understanding of cold email deliverability, be good at selling and many other things. If you just copy and paste it won’t work.
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