Figuring Out Instagram

[Andy Black]

(This could be a very short lived progress thread!)


Background:

• I’ve a personal Instagram account and follow maybe 3 people. I’ve never posted. Ever. I wouldn't mind getting my head round Instagram as another marketing channel though.
• I’ve been meaning to drop all my favourite business quotes somewhere for quite a while, but didn’t know where.
• This seems like a good opportunity to kill two birds with one stone, and I might as well document it as I go along.
• I wanted to launch quick and see if this was something I could do regularly, maybe even daily.
• If it’s too fiddly or I get bored then it gets a swift bullet.
• I’m not going to link to the account. I want to see how I can grow it from scratch, with zero knowledge of Instagram.
• So this could be a fun side project, and could be very short lived. If it starts getting traction I may move it inside.

Completed over the weekend:

1. Brand new IG account created unrelated to my personal FB or IG accounts.
2. Brand new matching .com domain purchased.
3. .co.uk domain purchased to prevent squatters and redirected to the .com domain.
4. Email address andy at domain dot com created.
5. ActiveCampaign list created.
6. Initial IG profile image created. Just a background colour and the name of the account/domain. We have ideas for an icon logo but won’t implement until we’re getting visitors.

To complete before I publish my first ever IG post:

1. Implement the Email Capture Page, plus Thank-You page.
2. Set one email up in the auto-responder.
3. Figure out what other pages to create (and create them). My default are Privacy, Terms, and Disclaimer pages.
4. Figure out this GDPR stuff.
5. Optin/out popup on the site if we’re tracking cookies.

Later:

1. Install Google Analytics.
2. Install AdWords and Facebook retargeting pixels?
3. Install heatmap software?
4. Turn the site into a blog where each IG post is also posted to the blog (with some copy below each quote explaining what it means to me - the same copy that I’ll put in the IG post in fact)?
5. Create the icon logo.
6. Have a play with some follow/unfollow tools?

 

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[Envious]

Very interested in your progress with this Andy, subbed.

 

[Midas]

I too am an Instagram neophyte. I got 30 followers and one email in a couple of days using the follow method. I know terrible. I look forward to following your updates. I'll share whatever I learn along the way.