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Feedbacks/thoughts on Floaties King - Floaty | Fastlane ?

ALC

Bronze Contributor
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Hello,

I was thinking of taking back something already existing and doing it better and with a better communication/Marketing campaign.
Floaty/Floatieking they did it and I've seen them everywhere on youtube, in personalities vlogs and instagram photos.

Do you think this is a kind of semi-fastlane (semi' because this is only salable when it's summer, but scalable..) ?
your thoughts on what they made (the idea, not the product itself) ?


COLLECTION
FLOATIE KINGS® | Premium Trendsetting Pool Floats
 
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Lex DeVille

Sweeping Shadows From Dreams
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Hello,

I was thinking of taking back something already existing and doing it better and with a better communication/Marketing campaign.
Floaty/Floatieking they did it and I've seen them everywhere on youtube, in personalities vlogs and instagram photos.

Do you think this is a kind of semi-fastlane (semi' because this is only salable when it's summer, but scalable..) ?
your thoughts on what they made (the idea, not the product itself) ?


COLLECTION
FLOATIE KINGS® | Premium Trendsetting Pool Floats

Interesting product. I can imagine loads of ways to change and market this to make it sellable. The floaties I see in stores are super boring. If you could find a way to make them cool, and add great marketing, then it could probably sell pretty well. Summer might not be that big of an issue. Just because it's winter where you are, doesn't mean it is everywhere. Your audience is worldwide. Plus you can add products later on that generate sales in off seasons. Inflatable furniture could probably fit the store concept too. Inflatable furniture isn't limited by seasons.
 

ALC

Bronze Contributor
Read Fastlane!
Read Unscripted!
Speedway Pass
Jul 19, 2017
506
499
25
France
Interesting product. I can imagine loads of ways to change and market this to make it sellable. The floaties I see in stores are super boring. If you could find a way to make them cool, and add great marketing, then it could probably sell pretty well. Summer might not be that big of an issue. Just because it's winter where you are, doesn't mean it is everywhere. Your audience is worldwide. Plus you can add products later on that generate sales in off seasons. Inflatable furniture could probably fit the store concept too. Inflatable furniture isn't limited by seasons.
Actually these guys have created their businesses recently, mid-2017.. they've done a simple thing : Flipping an old concept/product into a trend.
I mean, floaties! wtf
Just 4-5 products, different colours, a good marketing/communication skills and that's it(and some hot girls on floaties uploaded on your website/instagram lol)

Everyone is buying them..is it that simple ?
All they had to do is send them to Jon olsson for FREE (Vlogger/Athlete), himself showing on his vlog the products and at his Marbella's house playing with them in his pool and due to the fact he got several hundred thousand subscribers, all these people watching the vlog are potential customers, it's an infinite circle.
Because after buying this product that is trendy, you upload it on your instagram and your little friend want it too...
 

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