Emails to warm leads

[RahKnee]

Hi All,
Looking for a little advice here. A project I'm working on requires contacting people who have asked for some specific information and sharing a report with them. I send them an email with the report as an attachment, and a short text message telling them it has been sent and to check the spam folder if they don't see it.

The response rate has been very low, especially considering this is something they asked for and not a cold approach. Most responses tend to be text messages saying "I got it, thx".

And then radio silence. Follow up emails and texts typically don't get a response.

Any advice to up the response rate? Even if it's just them telling me to shove it, I'd like to know they're getting the message and they're not interested in the product.

 

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[samsig03]

Hi All,
Looking for a little advice here. A project I'm working on requires contacting people who have asked for some specific information and sharing a report with them. I send them an email with the report as an attachment, and a short text message telling them it has been sent and to check the spam folder if they don't see it.

The response rate has been very low, especially considering this is something they asked for and not a cold approach. Most responses tend to be text messages saying "I got it, thx".

And then radio silence. Follow up emails and texts typically don't get a response.

Any advice to up the response rate? Even if it's just them telling me to shove it, I'd like to know they're getting the message and they're not interested in the product.

Could you give a little more context? Like is the report a bid or pricing for your services or just a report they asked for? Sounds like a sales sheet so I will go with that. When I don't get a response after sending them a bid they asked for, I take that as a negative or no. So I followup with a phone call asking about the bid and including that I also offer other services, because I feel like it is a Hail Mary at this point.

 

[Andy Black]

Don't just ask if they've got it. That's a closed question where they will just answer "Yes".

Ask some open ended question too and get a conversation going.



When people sign up to my course I send a handwritten email saying something like:

Subject: Hey RahKnee... thanks for checking out The AdWords Jumpstart

Body:
I hope the free lessons help. Let me know if you have any queries.

What type of business are you hoping to grow with AdWords?
I'm curious how you discovered the course too.

Andy
​

I'm not trying to get a response from everyone. I'm just interested in conversing with the people motivated enough to email me back.

Many people don't reply, and that's fine. But some do and we can get into quite a long back and forth conversation about what they're up to, whether the course is suitable for them, and maybe what they could do instead if the course isn't ultimately for them.


You could also check out bonjouro.com. I sent a few videos to folks but stopped when it started to get tricky doing it from my phone when I was out and about.

I talk a bit about it here:

• Video SUCS