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Emails to warm leads

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RahKnee

Bronze Contributor
May 27, 2013
96
118
134
Hi All,
Looking for a little advice here. A project I'm working on requires contacting people who have asked for some specific information and sharing a report with them. I send them an email with the report as an attachment, and a short text message telling them it has been sent and to check the spam folder if they don't see it.

The response rate has been very low, especially considering this is something they asked for and not a cold approach. Most responses tend to be text messages saying "I got it, thx".

And then radio silence. Follow up emails and texts typically don't get a response.

Any advice to up the response rate? Even if it's just them telling me to shove it, I'd like to know they're getting the message and they're not interested in the product.
 

samsig03

Bronze Contributor
Speedway Pass
Jun 8, 2016
65
106
132
Houston, TX
Hi All,
Looking for a little advice here. A project I'm working on requires contacting people who have asked for some specific information and sharing a report with them. I send them an email with the report as an attachment, and a short text message telling them it has been sent and to check the spam folder if they don't see it.

The response rate has been very low, especially considering this is something they asked for and not a cold approach. Most responses tend to be text messages saying "I got it, thx".

And then radio silence. Follow up emails and texts typically don't get a response.

Any advice to up the response rate? Even if it's just them telling me to shove it, I'd like to know they're getting the message and they're not interested in the product.


Could you give a little more context? Like is the report a bid or pricing for your services or just a report they asked for? Sounds like a sales sheet so I will go with that. When I don't get a response after sending them a bid they asked for, I take that as a negative or no. So I followup with a phone call asking about the bid and including that I also offer other services, because I feel like it is a Hail Mary at this point.
 

Andy Black

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May 20, 2014
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Don't just ask if they've got it. That's a closed question where they will just answer "Yes".

Ask some open ended question too and get a conversation going.



When people sign up to my course I send a handwritten email saying something like:

Subject: Hey RahKnee... thanks for checking out The AdWords Jumpstart

Body:
I hope the free lessons help. Let me know if you have any queries.

What type of business are you hoping to grow with AdWords?
I'm curious how you discovered the course too.

Andy

I'm not trying to get a response from everyone. I'm just interested in conversing with the people motivated enough to email me back.

Many people don't reply, and that's fine. But some do and we can get into quite a long back and forth conversation about what they're up to, whether the course is suitable for them, and maybe what they could do instead if the course isn't ultimately for them.


You could also check out bonjouro.com. I sent a few videos to folks but stopped when it started to get tricky doing it from my phone when I was out and about.

I talk a bit about it here:
 

RahKnee

Bronze Contributor
May 27, 2013
96
118
134
Could you give a little more context? Like is the report a bid or pricing for your services or just a report they asked for? Sounds like a sales sheet so I will go with that. When I don't get a response after sending them a bid they asked for, I take that as a negative or no. So I followup with a phone call asking about the bid and including that I also offer other services, because I feel like it is a Hail Mary at this point.

Context: I'm sending a report on a niche industry, that also serves as a further sales pitch. People requesting it are interested in working w/ me on projects in this industry. It explains what is required/expected of a potential client.

It could be that the possible assumption of responsibility is scaring people away. Or it could be my language.

Don't just ask if they've got it. That's a closed question where they will just answer "Yes".

Ask some open ended question too and get a conversation going.



When people sign up to my course I send a handwritten email saying something like:

Subject: Hey RahKnee... thanks for checking out The AdWords Jumpstart

Body:
I hope the free lessons help. Let me know if you have any queries.

What type of business are you hoping to grow with AdWords?
I'm curious how you discovered the course too.

Andy

I'm not trying to get a response from everyone. I'm just interested in conversing with the people motivated enough to email me back.

Many people don't reply, and that's fine. But some do and we can get into quite a long back and forth conversation about what they're up to, whether the course is suitable for them, and maybe what they could do instead if the course isn't ultimately for them.


You could also check out bonjouro.com. I sent a few videos to folks but stopped when it started to get tricky doing it from my phone when I was out and about.

I talk a bit about it here:

I do like this approach, but I need to come up with something that isn't meaningless small talk, and that doesn't come across as "closing". Perhaps something along the lines of "what are you looking for / expecting from this project?".
 

RahKnee

Bronze Contributor
May 27, 2013
96
118
134
@Andy Black , something I've been thinking about the past few days while I write some new emails:

What kind of language do you use/suggest to use? Should I put away my copy of Cashvertising and just use conversational language? This is definitely sales copy, but I don't want to look like I'm stuffing it with buzzwords or pushing for a close.
 

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