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Properly Working Leads

Marketing, social media, advertising

mikecarlooch

The Video Guy
FASTLANE INSIDER
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Jan 28, 2022
528
1,296
Florida
Hey everyone, I wanted to create this thread for 2 reasons.

1. To ask a question and get answers

2. Because I think what I did in this post is something a lot of people also do, but shouldn't.

Over the past few weeks I've reached out to thousands of leads that I found manually on the internet. A lot of the people on this list are the exact types of qualified buyers that I'd like to sell to, but I feel like I made a massive mistake with this list.

I sent basically the exact same email to all of these people in a direct response marketing fashion with only 2 or 3 words personalized.

First of all, I didn't know that Gmail would penalize my account for sending a couple hundred cold e-mails per day.

Second of all, I feel like if I had taken, I don't know, 6 minutes per e-mail, as opposed to 6 seconds, personalizing each, and sending 50 e-mails per day as opposed to hundreds..

My open rates and response rates would've been much higher, and the email I was sending from wouldn't be sent to spam.

The part I'm beating myself up for though is - even though this campaign did well for me and I did get clients, I feel like I messed it up with this list of people who, what I'm selling is clearly important to them. I feel like by not personalizing and taking time with each person, I will never get the full benefits of this awesome list I built.

I also feel it's gotten harder to find those same types of people now that i've e-mailed everyone I can find in those locations (I know this is a limiting belief)

A couple of questions -

1. How do you guys go about properly working a lead list in a way that's time efficient but still personalized?

2. How would you guys go about using this list even though I've reached out to them basically in a spam fashion? (or should I just move on to a new one?) I also did the same type of copy and paste for follow-ups, which I also feel hasn't worked in my favor.


Thanks guys
-Mike
 
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Itizn

Gold Contributor
Read Fastlane!
Speedway Pass
Sep 25, 2019
601
1,083
Colombia
A lot of cold email tools exist to help automate while maintaining personalization.
Alex Berman on YouTube is someone who always talks about said tools.

Follow up with a phone call (if possible, which 99% of the time, it always is).
If you feel like you came off as a spammer, humanize these interactions by speaking to them like the human beings you both are.
 

mikecarlooch

The Video Guy
FASTLANE INSIDER
Read Fastlane!
Read Unscripted!
Speedway Pass
Jan 28, 2022
528
1,296
Florida
A lot of cold email tools exist to help automate while maintaining personalization.
Alex Berman on YouTube is someone who always talks about said tools.

Follow up with a phone call (if possible, which 99% of the time, it always is).
If you feel like you came off as a spammer, humanize these interactions by speaking to them like the human beings you both are.
Thanks man. Haven’t looked into Alex berman content much yet
 

RicardoGrande

Bronze Contributor
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May 9, 2021
161
310
Thanks man. Haven’t looked into Alex berman content much yet
IIRC you were also in fox legends, fox just brought him in to do a student call, check the course library it was a pretty good call.
 
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