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Email Outreach? How does one execute this properly?

Discussion in 'Advertising, Marketing, Social Media' started by Crexty, Nov 19, 2018.

  1. Crexty
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    Crexty Contributor

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    Im own a local service business. I want to generate leads through B2B Cold Email outreach.

    I want to target pretty much any and every company that has an office space.

    Would I use something similar to scrapebox and then automate with something like Mailchimp or ActiveCampaign?

    I'm new to the email marketing game, but I know others who are having success with it in my industry. Figure its time for me to give it a shot.

    Can someone please give me a crash course or point me in the right direction?
     
  2. RazorCut
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    RazorCut Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    So what you are saying is you want harvest email addresses off of websites then spam them pushing your services? Or is it going to be more ethical than that?
     
  3. Crexty
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    Crexty Contributor

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    If you'd like to put it like that, then sure.

    All I would like to do is offer their company a free estimate to have something to hold onto.
     
  4. RazorCut
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    RazorCut Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Can you say what service you intend offering?
     
  5. Crexty
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    Crexty Contributor

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    Sure, office maintenance services.
     
  6. The Abundant Man
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    The Abundant Man Silver Contributor Read Millionaire Fastlane Speedway Pass

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    A lot of business owners have to go through nearly 100 emails a day. If I saw spam, immediate trash bin.

    It's like an employer receiving 100 applicants or college recruiter having 100 applications.
     
  7. RazorCut
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    RazorCut Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    Is this printers and the like or building maintenance such as repairing doors, floors, ceiling, fitting new partitions etc.?

    I hate unsolicited email. Get's instantly deleted, especially if it is not addressed to me personally.

    If it is addressed to me I check out the email address to see where it's come from (I use gmail with a +website in the email address when I sign up for anything so I can trace spam back).

    I doubt I am alone in never trusting a company who spam me. So why do you think this form of client acquisition will be a good fit for your company?


    -
     
  8. Crexty
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    At the end of the day, I will not be the first or last person to send out an unsolicited email, phone call or in person visit.

    I assure you're also not the first or last person who will immediately delete unsolicited emails.

    Either way, people are going to continue to do it. Regardless wether we like it or not. Theres no gimmicks with what i'm offering, there is no catch or bait & switch to pull them in.

    I simply would like to contact as many business owners / executives as possible and say:

    "Hey, I'm Crexty. Here's what I do. I would like to give you a free estimate to hold onto in case anything changes. Let me know how that sounds, have a great day".

    I would actually target more if I could, but pretty much any office already uses my services and there is a pretty high turnover rate in my industry.

    Is it unethical? Maybe. Has it worked in the past for others? Absolutely. Will reaching out to people and offering them things work in the future? Most definitely.

    Ultimately, I'm in business to make money. Not to be "ethical". After all, the highest paid sales people interrupt people's lives every day.
     
  9. The Abundant Man
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    The Abundant Man Silver Contributor Read Millionaire Fastlane Speedway Pass

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    I don't care what you do or who you are. How will you help me? I'm a selfish customer. What's in it for me?
     
  10. RazorCut
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    RazorCut Gold Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    I just see it as a trust issue that could cast your company in a bad light but you know your business way better than me.

    How do you get your leads at the moment?

    -
     
  11. Jeff Noel
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    Jeff Noel Bronze Contributor Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER Speedway Pass

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    I don't know if it could help you, but I found this last week: Cold emailing execution template

    I posted it here looking for feedback from people that tried cold mailing, but there's a lot of activity on the forum lately so it probably got buried. Perhaps it could inspire you.
     
  12. Crexty
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    Cold Calling, Adwords, SEO, Yelp
     
  13. RazorCut
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    It could be that it is just not a good fit for this community. It is probably why this thread hasn't got much traction either.

    @Crexty you are probably better off posting your questions on forums where people are more open to unsolicited email. warriorforum.com blackhatworld.com etc.

    -
     
  14. Andy Black
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    Andy Black Any colour, as long as it's red. Staff Member Read Millionaire Fastlane FASTLANE INSIDER Speedway Pass LEGENDARY CONTRIBUTOR

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    Have you tried LinkedIn? I’ve a friend who sends *short* personalised connection requests and who only responds to people who reply.
     
    RazorCut likes this.

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