Hey
How are you today?
I have compiled a few articles, posts and resources that I found to be very helpful. I have grouped them depending on the category.
Facebook Custom Audience Targeting: 101-Point Guide to Master Facebook Custom Audiences
Facebook Ads Study Trying to Disprove Some Myths: We Tested 48 Facebook Ads To Bust 6 Marketing Myths | SketchDeck Blog
Getting Traction (Examples such as dropbox):
Branding and Storytelling with a few examples:
Customer Value Optimization and how to calculate it mathematically:
Productivity: https://blog.bufferapp.com/5-ways-to-get-more-done-by-working-smarter-not-harder
Landing Page Design Optimization:
Subscription Company Progress Thread: THE INNER WORKINGS OF A SUBSCRIPTION BOX COMPANY. FROM A 4K SITE PURCHASE ON REDDIT TO CLOSE TO $100,000 IN REVENUE IN LESS THAN 6 MONTHS. HOW WE DID IT, AND WHAT’S NEXT! • /r/Entrepreneur
Progress thread 27 day for a lawn mawning service company: DAY 26: From Zero to Website Launch-A recap of everything that got us here! • /r/EntrepreneurRideAlong
Importing, great advice on how to pick suppliers and talk to them:
Amazon break down of how their company works and promotes itself:
Article detailing all the sizes of social media images: The ultimate social media image sizing cheat sheet | Econsultancy
Local lead gen using FB ADS: Here's exactly how to grow your service business and get a 5-15x return with Facebook Ads • /r/Entrepreneur
Try to be as clear as possible when talking to your clients: I got this from a client: "I was expecting a lot more from you." • /r/marketing
Good SEO article with lots of data and how to: On-Page SEO: Anatomy of a Perfectly Optimized Page (2016 Update)
Do not use Paypal:
https://www.reddit.com/r/startups/comments/5pdwww/advice_do_not_use_paypal_as_a_form_of_payment_if/
Ecommerce Statistics website done by university: Researching the best ways to improve the online user experience - Baymard Institute
Stats on 27 succesful startups: Indie Startups: The Ingredients of Success
Some Certifications that might be good to get:
Log into Facebook | Facebook
Google Partners
https://app.hubspot.com/
Free Courses by good Universities and organizations:
https://startupclass.co/
http://startupclass.samaltman.com/
Small Business Administration
https://www.springboard.com/learning-paths/mba/
https://www.edx.org/course/subject/economics-finance
https://www.edx.org/course/subject/business-management
https://www.edx.org/course/introduction-financial-management-acca-fa1-ma1-x-6
https://www.coursera.org/browse/business/business-essentials?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/entrepreneurship?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/marketing?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/finance?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/leadership-and-management?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/business-strategy?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/specializations/wharton-business-foundations (Look for each course in the search bar, paid version just gives you a certificate)
Hope these are helpful!
How are you today?
I have compiled a few articles, posts and resources that I found to be very helpful. I have grouped them depending on the category.
Facebook Custom Audience Targeting: 101-Point Guide to Master Facebook Custom Audiences
Facebook Ads Study Trying to Disprove Some Myths: We Tested 48 Facebook Ads To Bust 6 Marketing Myths | SketchDeck Blog
Getting Traction (Examples such as dropbox):
- How startups such as Dropbox, Airbnb, Groupon and others acquired their first users. • /r/Entrepreneur
- How Paypal and Reddit faked their way to traction – Platform Thinking
Branding and Storytelling with a few examples:
- Once Upon a Time... - 12 Examples of Narratives Used in Marketing - Word-of-Mouth and Referral Marketing Blog
- It was a dark and stormy night... – 24 Examples of Storytelling in Marketing - Word-of-Mouth and Referral Marketing Blog
- Make Your Store Stand Out From the Competition by Telling Your Brand Story
- https://www.sellbrite.com/blog/ecommerce-brand-storytelling-a-growth-driven-guide/
Customer Value Optimization and how to calculate it mathematically:
- Customer Value Optimization: How to Build an Unstoppable Business
- https://blog.kissmetrics.com/how-to-calculate-lifetime-value/?wide=1
Productivity: https://blog.bufferapp.com/5-ways-to-get-more-done-by-working-smarter-not-harder
Landing Page Design Optimization:
- http://i.imgur.com/dItxHiC.jpg
- https://usabilityhour.com/landing-page-design/
- Bad Website Design: How Many of These Mistakes Are You Making?
- The 5 Second Test
Subscription Company Progress Thread: THE INNER WORKINGS OF A SUBSCRIPTION BOX COMPANY. FROM A 4K SITE PURCHASE ON REDDIT TO CLOSE TO $100,000 IN REVENUE IN LESS THAN 6 MONTHS. HOW WE DID IT, AND WHAT’S NEXT! • /r/Entrepreneur
Progress thread 27 day for a lawn mawning service company: DAY 26: From Zero to Website Launch-A recap of everything that got us here! • /r/EntrepreneurRideAlong
Importing, great advice on how to pick suppliers and talk to them:
- Alibaba Hacks: The most efficient way to find suppliers on the biggest sourcing website • /r/startups
- Import Dojo | Sample communication with your suppliers. An in-depth guide
- Instagram Marketing For Ecommerce - 15 Expert Tips
- No-bullshit Instagram strategies to achieve your follower goal. • /r/startups
Amazon break down of how their company works and promotes itself:
- https://www.getvero.com/resources/6-lessons-you-can-learn-from-amazons-killer-email-marketing/
- https://www.getvero.com/resources/guides/the-amazon-experience/
- 6 Lessons Learned from Sending 30 Million Emails • /r/marketing
- Email Marketing Tips: 33 Experts Share Their Top Strategies
- How to Write the Most Effective Cold Email Ever: The Ultimate Guide -
Article detailing all the sizes of social media images: The ultimate social media image sizing cheat sheet | Econsultancy
Local lead gen using FB ADS: Here's exactly how to grow your service business and get a 5-15x return with Facebook Ads • /r/Entrepreneur
Try to be as clear as possible when talking to your clients: I got this from a client: "I was expecting a lot more from you." • /r/marketing
Good SEO article with lots of data and how to: On-Page SEO: Anatomy of a Perfectly Optimized Page (2016 Update)
Do not use Paypal:
https://www.reddit.com/r/startups/comments/5pdwww/advice_do_not_use_paypal_as_a_form_of_payment_if/
Ecommerce Statistics website done by university: Researching the best ways to improve the online user experience - Baymard Institute
Stats on 27 succesful startups: Indie Startups: The Ingredients of Success
Some Certifications that might be good to get:
Log into Facebook | Facebook
Google Partners
https://app.hubspot.com/
Free Courses by good Universities and organizations:
https://startupclass.co/
http://startupclass.samaltman.com/
Small Business Administration
https://www.springboard.com/learning-paths/mba/
https://www.edx.org/course/subject/economics-finance
https://www.edx.org/course/subject/business-management
https://www.edx.org/course/introduction-financial-management-acca-fa1-ma1-x-6
https://www.coursera.org/browse/business/business-essentials?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/entrepreneurship?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/marketing?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/finance?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/leadership-and-management?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/business-strategy?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/specializations/wharton-business-foundations (Look for each course in the search bar, paid version just gives you a certificate)
Hope these are helpful!
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