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UncleIroh

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Hey

How are you today?

I have compiled a few articles, posts and resources that I found to be very helpful. I have grouped them depending on the category.


Facebook Custom Audience Targeting: 101-Point Guide to Master Facebook Custom Audiences

Facebook Ads Study Trying to Disprove Some Myths: We Tested 48 Facebook Ads To Bust 6 Marketing Myths | SketchDeck Blog

Getting Traction (Examples such as dropbox):

  1. How startups such as Dropbox, Airbnb, Groupon and others acquired their first users. • /r/Entrepreneur
  2. How Paypal and Reddit faked their way to traction – Platform Thinking
Cold Calling: Cold calls: I went from nothing to $120k/year solo using this process. Script included. AMA • /r/Entrepreneur

Branding and Storytelling with a few examples:

  1. Once Upon a Time... - 12 Examples of Narratives Used in Marketing - Word-of-Mouth and Referral Marketing Blog
  2. It was a dark and stormy night... – 24 Examples of Storytelling in Marketing - Word-of-Mouth and Referral Marketing Blog
  3. Make Your Store Stand Out From the Competition by Telling Your Brand Story
  4. https://www.sellbrite.com/blog/ecommerce-brand-storytelling-a-growth-driven-guide/
Ecommerce Landing Page Advice: 23 Ecommerce Landing Page Ideas To Help Increase Sales

Customer Value Optimization and how to calculate it mathematically:

  1. Customer Value Optimization: How to Build an Unstoppable Business
  2. https://blog.kissmetrics.com/how-to-calculate-lifetime-value/?wide=1
Pricing: 42 Pricing Tricks Based on Psychology & Neuroscience

Productivity: https://blog.bufferapp.com/5-ways-to-get-more-done-by-working-smarter-not-harder

Landing Page Design Optimization:

  1. http://i.imgur.com/dItxHiC.jpg
  2. https://usabilityhour.com/landing-page-design/
  3. Bad Website Design: How Many of These Mistakes Are You Making?
  4. The 5 Second Test
Some Strategies To Improve your Brand: So we’re now over $2 million per year with local services (crazy to even be able to type that). Here’s how we've set ourselves apart from the competition, the tools we use to accomplish this, and a super transparent product launch to see how get out of the gate with projects. Story time... • /r/EntrepreneurRideAlong

Subscription Company Progress Thread: THE INNER WORKINGS OF A SUBSCRIPTION BOX COMPANY. FROM A 4K SITE PURCHASE ON REDDIT TO CLOSE TO $100,000 IN REVENUE IN LESS THAN 6 MONTHS. HOW WE DID IT, AND WHAT’S NEXT! • /r/Entrepreneur

Progress thread 27 day for a lawn mawning service company: DAY 26: From Zero to Website Launch-A recap of everything that got us here! • /r/EntrepreneurRideAlong

Importing, great advice on how to pick suppliers and talk to them:

  1. Alibaba Hacks: The most efficient way to find suppliers on the biggest sourcing website • /r/startups
  2. Import Dojo | Sample communication with your suppliers. An in-depth guide
Instagram Marketing:
  1. Instagram Marketing For Ecommerce - 15 Expert Tips
  2. No-bullshit Instagram strategies to achieve your follower goal. • /r/startups
Check your competitors page views, bounce rate, traffic sources, etc:
  1. Similarweb.com
  2. alexa.org
  3. myip.ms
Amazon break down of how their company works and promotes itself:
  1. https://www.getvero.com/resources/6-lessons-you-can-learn-from-amazons-killer-email-marketing/
  2. https://www.getvero.com/resources/guides/the-amazon-experience/
Emails:
  1. 6 Lessons Learned from Sending 30 Million Emails • /r/marketing
  2. Email Marketing Tips: 33 Experts Share Their Top Strategies
  3. How to Write the Most Effective Cold Email Ever: The Ultimate Guide -
Interesting view on how Donald Trump uses Persuasion: On Donald Trump, Persuasion and Copywriting • /r/marketing

Article detailing all the sizes of social media images: The ultimate social media image sizing cheat sheet | Econsultancy

Local lead gen using FB ADS: Here's exactly how to grow your service business and get a 5-15x return with Facebook Ads • /r/Entrepreneur

Try to be as clear as possible when talking to your clients: I got this from a client: "I was expecting a lot more from you." • /r/marketing
Good SEO article with lots of data and how to: On-Page SEO: Anatomy of a Perfectly Optimized Page (2016 Update)


Do not use Paypal:
https://www.reddit.com/r/startups/comments/5pdwww/advice_do_not_use_paypal_as_a_form_of_payment_if/

Ecommerce Statistics website done by university: Researching the best ways to improve the online user experience - Baymard Institute

Stats on 27 succesful startups: Indie Startups: The Ingredients of Success

Some Certifications that might be good to get:
Log into Facebook | Facebook
Google Partners
https://app.hubspot.com/

Free Courses by good Universities and organizations:
https://startupclass.co/
http://startupclass.samaltman.com/

Small Business Administration
https://www.springboard.com/learning-paths/mba/
https://www.edx.org/course/subject/economics-finance
https://www.edx.org/course/subject/business-management
https://www.edx.org/course/introduction-financial-management-acca-fa1-ma1-x-6
https://www.coursera.org/browse/business/business-essentials?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/entrepreneurship?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/marketing?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/finance?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/leadership-and-management?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/business-strategy?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/specializations/wharton-business-foundations (Look for each course in the search bar, paid version just gives you a certificate)


Hope these are helpful!






 

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Last edited:

ZF Lee

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Jul 27, 2016
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Get some Jack Ma diatribes here, if you can!
He's a freaking Fastlane story. You know what's the bloody kicker?
1. He doesn't code. And he's an Internet BILLIONAIRE.
2. He doesn't know how to read financial statements. Seriously. Here's the article on this shocking truth
How Jack Ma Overcame His 7 Biggest Failures
3. He made loads of mistakes that could have been the killing blow for his business like not allowing his people to get promoted beyond manager. In fact he's planning to write a book titled 1001 mistakes of Alibaba. Besides Unscripted, I'll get it once it comes out!
4.He wasn't good in maths. He screwed up in college maths. Pretty unbelievable when he didn't let his weakness get in his way!

I watched some of Jack's videos especially one when he was interviewed during the World Economic Forum. The recent 2017 one blew my head to bits as he, a rejected KFC candidate and a failure in academics, calmly explained tough and controversial economic issues so simply that even children could understand.
His English isn't perfect, but he is the most clear and concise speaker I have ever heard. He's one of the few non-fluff business people I listen to whenever I have time.

I'm surprised the kids at my college don't even know who the man is! They just open their mouth and say 'ah?'. Fastlaners, look him up. Jack Ma is a Fastlane defiance to the max!
 

Walter Hay

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Wow, you've put a lot of work into this and I'm sure many people will benefit from it.

I would like to comment on the two links relating to my field of expertise:
  1. Alibaba Hacks: The most efficient way to find suppliers on the biggest sourcing website • /r/startups
  2. Import Dojo | Sample communication with your suppliers. An in-depth guide
The first one is also by ImportDojo, and although he has a lot of experience, and provides some good advice, this article is obsolete in many respects. This was also the case with another "expert's" blog linked in another thread. He accepts on face value much of the Alibaba provided information that I would take with a grain of salt. He also misses out on dealing with very important changes in Alibaba. He also doesn't mention anything about the risks in relying on a 5 year or 8 year Gold Supplier badge as a measure of reliability.

I posted recently in the thread From Lurking to Doing (Private Label) on this very subject. The badge could be 5 or 8 years old but it could have belonged to a failed business and the badge and business name could have been bought by someone very new to the industry. That happens quite often. Such opportunism is often practiced by scammers.

The second one, from ImportDojo's blog, is in keeping with most of what I teach on the subject being dealt with, but misses out on an important piece of advice, namely to use throw-away email addresses when making buying requests on Alibaba. In his recommendations on communication he has a tendency to include words that many Chinese people would not understand. Communication must not use a word that can have more than one meaning or might not be in the basic vocabulary training provided in English lessons. E.G. "Sample needs to be in working mode." could read: Sample must be ready to use. "sample will undergo quality tests" could read: Sample will be quality tested. Few Chinese people would understand "mode" or "undergo."

Walter
 

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