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CHECKLIST: How to Start a Digital Marketing Agency & Hit $5K in Less than 90 Days

Discussion in 'Hustles, Freelancing, Bootstrapping' started by Sean Marshall, Jul 19, 2018.

  1. The Abundant Man
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    The Abundant Man Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    I live near Palmer College of Chiropractic. The entire Quad Cities area is saturated with Chiropractic practices because of it. How do I lend out my sevices out to them? Do I make an appointment for an adjustment then tell them what my business can do for them?(After I get the adjustment of course. I really need one anyway)

    What if I don't know anything about SEO or Social Media or website design? Do I just outsource to Fiver or Upwork?
     
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  2. Gutski
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    Gutski 我很快乐! Read Millionaire Fastlane I've Read UNSCRIPTED FASTLANE INSIDER

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    Which one was it?


    Gesendet von iPhone mit Tapatalk
     
  3. Sean Marshall
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    Sean Marshall Independent since 2010 Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass Summit Attendee

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    I've received a LOT of messages asking for a discount on the course. I'm glad that people are interested. I created this course specifically to make it a tool to get you started.

    If you're interested in the full course, just shoot me a message for no-brainer pricing on it.

    [​IMG]
     
  4. Sean Marshall
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    Sean Marshall Independent since 2010 Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass Summit Attendee

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    Be sure to check out this post - FAQ’s About My Online Marketing Agency Business - Family Rocketship It answers your questions.
     
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  5. The Abundant Man
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    The Abundant Man Bronze Contributor Read Millionaire Fastlane Speedway Pass

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  6. Sean Marshall
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    Sean Marshall Independent since 2010 Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass Summit Attendee

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    Let me know if you have any other questions. I'm more than happy to help.
     
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  7. LarsJelle
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    LarsJelle Contributor

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    Great post, thank you.
    I've been looking into this before, this really motivated me again to get going! Doing the start-up now!

    Question though, outsourcing work is a great way of working... though... I'm Dutch, my future clients will be Dutch. The people on Fiverr/Upwork/Onlinejobs don't speak Dutch.

    How do I solve this kind of awkward problem?
     
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  8. Sean Marshall
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    Sean Marshall Independent since 2010 Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass Summit Attendee

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    It depends on the services you plan on offering. Content is really the only place you need to think about that. Most other stuff (website design, SEO, etc) can be done as Dutch as a second language, if at all.

    Don't let that hold you back!
     
  9. LarsJelle
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    LarsJelle Contributor

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    Thank you for your reply.

    It kind of worries me because the part 'social media advertising' won't work with Dutch clients. I'm not going to write all that content myself but someone who doesn't speak Dutch won't do that either...?

    SEO won't work as well I think because the searching terms will be Dutch, a thing my 'employees' wont speak or read. I think I'm really limited because of this? Or am I seeing it wrong?
     
  10. The Abundant Man
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    The Abundant Man Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    THere are lots of Dutch translators and people who do SEO work on upwork.com
     
  11. The Abundant Man
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    The Abundant Man Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    Sean your 60-Day Entrepreneur book is pure gold. Extremely Valuable. Thank you.
     
  12. LarsJelle
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    LarsJelle Contributor

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    #1: €399
    · Website building
    · Website design
    · SEO

    #2: €499
    · Website design (optional)
    · E-mail marketing
    · SEO
    · SEA

    #3: €999
    · Website design (optional)
    · SEO
    · SEA
    · E-mail marketing
    · Social Media Advertising
    · Content Creation

    These are the packages I want to offer. Is it any good? And how hard is it to find people for this? Since I'm Dutch and so will be my clients. And how do I do it with the costs for advertising, is it included in the monthly price or an extra fee?
     
    Last edited: Sep 11, 2018
  13. The Abundant Man
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    The Abundant Man Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    This is awesome! Keep up the good work. I suggest to find groups on meetup.com. That's how I'm networking
     
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  14. Sean Marshall
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    Sean Marshall Independent since 2010 Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass Summit Attendee

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    Those packages look good - you'll have to just try them with the market to be sure. As far as finding people to do the work, that should be relatively easy with those prices. As for the costs, those would be extra because it's based on how much their budget is.
     
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  15. LarsJelle
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    Alright. So how do you calculate what extra you need? How do I know how much I'm going to spend on advertising for the client?
     
  16. The Abundant Man
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    The Abundant Man Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    Is it better to sell first before starting your own website and business entity or the other way around?
     
  17. Fastlane Liam
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    Fastlane Liam Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    Sean, how do you go about picking the type of business to market for i.e. chiropractors. Are there any things you look for to decide that type of business is a good one to specialise in?

    Thanks for your post by the way!
     
  18. Sean Marshall
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    Sean Marshall Independent since 2010 Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass Summit Attendee

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    That depends on how much they want to spend. Easy as that. If they want to drop €1000/month (just an example) on advertising, that's up to them and their budget. When you're getting started, you can always advise them to start small, track the results, and grow from there.

    How much you have to spend is up to the client's budget.
     
  19. Sean Marshall
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    Sean Marshall Independent since 2010 Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass Summit Attendee

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    Always be selling. Sell from the get-go. The business entity (keep in mind, this is just my opinion - not legal counsel) can wait until you're sure you have a real business - basically, that you can actually sell and get clients.

    The website? That can be done in a couple of hours. It shouldn't keep you from selling. You can even get it done on Fiverr or Upwork in a day for under $100.
     
  20. Sean Marshall
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    Sean Marshall Independent since 2010 Read Millionaire Fastlane I've Read UNSCRIPTED Speedway Pass Summit Attendee

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    When I started out in 2010, I spoke with anyone and everyone I could - all business owners. Eventually, organically, I ended up focusing on what I call "home services" - roofers, painters, contractors, etc. Basically, they had the need, they had the budget, and they did not have the know-how.

    So that answers your second question also. Look for businesses that have/see the need and have the budget - that's actually the most important actually!
     
  21. Solais
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    Solais Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    I work full time at a DM agency (Fastlane work during my free time + weekends), and based off what I know, you should definitely charge more. To give you an idea, your package #3 is less than the minimum monthly price my company requires.

    Your current prices won't build an amazing business, they'll build you a middle/upper-middle class lifestyle where you'll still have to work for decades.

    Charging more also puts more burden on you to deliver amazing results -> you improve your service until you have a productocracy.

    AFAIK digital marketing is a service you can perform for anyone across the globe. Why would you limit yourself geographically for a job that quite frankly has the words "TELECOMMUTE" scribbled all over?
     
    Last edited: Sep 15, 2018
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  22. The Abundant Man
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    The Abundant Man Bronze Contributor Read Millionaire Fastlane Speedway Pass

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    I'm charging world governments $1 Billion for my services. Who's with me? (Not serious. I'm going after Chiropractors)

    What is a good general ballpark for pricing? 10K/month?
     
  23. Solais
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    Solais Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    That was a pretty funny joke.

    Honestly, it depends on your clients.

    If you're doing local SEO, $1000+ should be your bare minimum. Many companies do $1500 - $2000.

    If you're doing national or eCommerce SEO, we're talking about $3000, $4000, $5000, and more. A full-time SEO consultant + analyst working as an independent contractor could earn $150K/year taking on 3 national/eCommerce clients at 40-45/hours of work per week.

    Not exactly a Fastlane business, but not terrible.

    Charging $10K/month or more is fine, but you'll have to provide a myriad of services like copywriting, technical SEO fixes, optimizing HUNDREDS of already existing pages, SEO reports, structured data/snippets, etc. which are all pretty damn tedious.

    Let's use your example of going after chiropractors. Chiropractors make low 6 figures if they own their own practice ($100 - $250K/year). In other words, you would likely charge $1200 - $1800 (depending on how many improvements/optimizations you believe you can promise), but certainly no more than $2000.

    If (or I should say "when") I grow my business to the point I want to outsource SEO/DM duties, and someone quoted me anything less than $4000/month, I would assume they're running a scam/racket. Anyone charging in the $400 - $900 range per month is either severely underpricing themselves or is using black hat SEO.

    I don't like to rain on people's parades, but there's another factor to consider: the "recurring" revenue is hardly recurring since clients come and go. It isn't a spigot you can just turn on and expect free money to flow through like water. You'll have to recruit new customers or be good enough (only 10-15% of people will ever be) to earn word-of-mouth referrals.

    White hat SEO is tedious and time-consuming as hell, and the more I work in this field, the more thankful I am that I don't have to rely on SEO to grow my own Fastlane. Other options like PPC, social media advertising, and plain old B2B sales/outreach/email will work wonders.

    Digital marketing is definitely in demand, however, so it's not a bad option. Just not ideal for me.

    (Contrary to what OP said, I believe the bigger issue is the violation of Time and not Entry.)

    Best of luck to all you guys!
     
    Last edited: Sep 15, 2018
  24. The Abundant Man
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    Sean's course is about outsourcing everything and having one's team do all the work. His idea is that the only a business owner needs to do are networking/making sales and building/systemizing the team. This follows through with the Commandments of Time and Scalability.

    How does the process for Black hat SEO(Search Engines) and White Hate SEO(Human Audience) work? and how do they differ?
     
  25. Solais
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    Solais Contributor Read Millionaire Fastlane I've Read UNSCRIPTED

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    I suppose you could use the outsourcing (I think you meant insourcing?) approach. Still, you'd be much better off if you knew the industry inside and out yourself to avoid catastrophic errors.

    Black hat SEO is about scoring easy points like buying mass links from cheap, low domain authority websites, while white hat SEO is optimizing every little function/detail on the page while reaching out to legitimate sources, who are only likely to link to you if you

    1) pay a large sum of money (something Google frowns upon, but if the domain has high enough Domain Authority, it's unlikely they will suspect their motives)
    2) have something unique to say (requires in-depth expertise and insight in the industry itself)
     

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