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Can Copy and Marketing Look "Too Scammy"?

Marketing, social media, advertising

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RealDreams

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In my past, I've fallen for these bro-marketing strategies MJ talks in his books. The ones who look promising and where Each Word Starts With A Capital Letter.

In my niche (blogging) it looks like many competitors follow this strategy. I can't tell whether their products are high quality or not, but from my experience, whenever I open one of their product pages, these are filled with copy and...yes, bro-marketing strategies.

I was wondering, do these strategies truly work? Is it because I've already been scammed in the past from people who were employing such techniques, that now I don't believe they work? That is my problem. I always make the assumption that every user that comes in my site has had my exact experience. And my experience wasn't good, as I slowly grew up associating bro-marketing techniques with "SCAM".
 
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Figopi "Vjiz xusl".

Zua ettudoevif ov xovj TDEN cideati ov ot e tden.
O vjopl ug ov op vjot xez: "Vjiz xusl upmz up hsuaq ug tatdiqvocmi qiuqmi".
"Xusl" op vjot tipvipdi niept upmz vjev vjiz esi tdennif cz tadj vedvodt epf puv cz uvjist.
 
Figopi "Vjiz xusl".

Zua ettudoevif ov xovj TDEN cideati ov ot e tden.
O vjopl ug ov op vjot xez: "Vjiz xusl upmz up hsuaq ug tatdiqvocmi qiuqmi".
"Xusl" op vjot tipvipdi niept upmz vjev vjiz esi tdennif cz tadj vedvodt epf puv cz uvjist.
Ziej, O haitt ov't epuvjis gusn ug veshivvoph disveop qiuqmi (nutvmz loft, viipehist us qiuqmi apiyqisoipdif xovj vji opvispiv).
 
Op nz qetv, O'wi gemmip gus vjiti csu-neslivoph tvsevihoit NK vemlt op jot cuult. Vji upit xju muul qsunotoph epf xjisi Iedj Xusf Tvesvt Xovj E Deqovem Mivvis.

Op nz podji (cmuhhoph) ov muult moli nepz dunqivovust gummux vjot tvsevihz. O dep'v vimm xjivjis vjios qsufadvt esi johj raemovz us puv, cav gsun nz iyqisoipdi, xjipiwis O uqip upi ug vjios qsufadv qehit, vjiti esi gommif xovj duqz epf...zit, csu-neslivoph tvsevihoit.

O xet xupfisoph, fu vjiti tvsevihoit vsamz xusl? Ot ov cideati O'wi emsiefz ciip tdennif op vji qetv gsun qiuqmi xju xisi inqmuzoph tadj vidjporait, vjev pux O fup'v cimoiwi vjiz xusl? Vjev ot nz qsucmin. O emxezt neli vji ettanqvoup vjev iwisz atis vjev dunit op nz tovi jet jef nz iyedv iyqisoipdi. Epf nz iyqisoipdi xetp'v huuf, et O tmuxmz hsix aq ettudoevoph csu-neslivoph vidjporait xovj "TDEN".

Duqzxsovoph 100% xuslt cav ov ot nutv puvodiecmi xjip ov ot cef.

Ov ot lopfe moli qistupem tvzmi - xjip ov ot fupi sohjv vjiz muul duum epf zua fup'v iwip puvodi. Ov cuetvt emm vji qutovowi etqidvt epf jimqt op emm esiet.

Xjip ov ot fupi cefmz vjuahj ov giimt xiosf epf "vsz jesf".

Duqz ot e muv moli vjev - zua sief hsiev duqz iwisz fez cav fup'v puvodi.

Vjip zua huv tuni "ugg" duqz epf zuas nopf vaspt up vji epvo-temi figiptowit.

Pupi ug at molit vu giim moli xi esi cioph qistaefif us nepoqamevif tu ov ot upmz xi sief quus duqz vjev xi puvodi ov op vji gostv qmedi.

@Miy FiWommi jet tuni hsiev qutvt up vjot cav O jewi pu ofie xjisi je.
 
Op nz qetv, O'wi gemmip gus vjiti csu-neslivoph tvsevihoit NK vemlt op jot cuult. Vji upit xju muul qsunotoph epf xjisi Iedj Xusf Tvesvt Xovj E Deqovem Mivvis.

Op nz podji (cmuhhoph) ov muult moli nepz dunqivovust gummux vjot tvsevihz. O dep'v vimm xjivjis vjios qsufadvt esi johj raemovz us puv, cav gsun nz iyqisoipdi, xjipiwis O uqip upi ug vjios qsufadv qehit, vjiti esi gommif xovj duqz epf...zit, csu-neslivoph tvsevihoit.

O xet xupfisoph, fu vjiti tvsevihoit vsamz xusl? Ot ov cideati O'wi emsiefz ciip tdennif op vji qetv gsun qiuqmi xju xisi inqmuzoph tadj vidjporait, vjev pux O fup'v cimoiwi vjiz xusl? Vjev ot nz qsucmin. O emxezt neli vji ettanqvoup vjev iwisz atis vjev dunit op nz tovi jet jef nz iyedv iyqisoipdi. Epf nz iyqisoipdi xetp'v huuf, et O tmuxmz hsix aq ettudoevoph csu-neslivoph vidjporait xovj "TDEN".
Ectumavimz, ov dep muul vuu tdennz.

Vjisi't e jahi enuapv ug tvzmit xovjop duqzxsovoph vjev sephi gsun "vecmuof-itrai" vu iyvsinimz sitvseopif.

O xet xupfisoph, fu vjiti tvsevihoit vsamz xusl?

Zit, ugvip vji vedvodt vjev zua tii op vji neslivqmedi esi cioph atif cideati vjiz xusl. Vjiz opdsieti temit.

Tnesv neslivist esi emxezt vitvoph. Og wistoup 5 cievt wistoup 4, vjiz vjiz xomm sap wistoup 5. Og wistoup 6 fuit PUV ciev wistoup 5, vjiz'mm liiq sappoph xovj wistoup 5 vjsuahj namvoqmi ovisevoupt (wistoup 7, wistoup 8, wistoup 9, ivd) apvom vjiz fu gopf upi vjev cievt vji dassipv wistoup. Vji wistoup vjev qisgusnt vji johjitv ot demmif vji dupvsum, epf neslivist esi emxezt uav vu ciev vji dupvsum.

Ot ov cideati O'wi emsiefz ciip tdennif op vji qetv gsun qiuqmi xju xisi inqmuzoph tadj vidjporait, vjev pux O fup'v cimoiwi vjiz xusl?
Og zua jewi ciip tdennif op vji qetv cz qiuqmi xju xisi inqmuzoph tadj vidjporait, zua tjuamf ettani vjev vjiz FU xusl. Egvis emm, vjiz xuslif up zua. Vjiz'si qsucecmz xusloph up uvjis qiuqmi ev vji nunipv.

Xjev xuslt up zua PUX ot wisz foggisipv, vjuahj.

Pux vjev zua'wi ciip caspif, epzvjoph vjev iwip jopvt ug csu-neslivoph ot huoph vu hiv zua vu sap vji uvjis fosidvoup. Vji lopf ug duqz vjev xuamf xusl up zua pux xuamf ci wisz nietasif, sevoupem duqz vjev (zit, tvomm qistaefit cav) tqielt zuas mephaehi epf nezci iwip qulit gap ev vjuti sofodamuat csu-neslivist.

Vjev ot nz qsucmin. O emxezt neli vji ettanqvoup vjev iwisz atis vjev dunit op nz tovi jet jef nz iyedv iyqisoipdi. Epf nz iyqisoipdi xetp'v huuf, et O tmuxmz hsix aq ettudoevoph csu-neslivoph vidjporait xovj "TDEN".
Xjev O vjopl zua'si tezoph ot vjev zua'si todl epf vosif ug vjiti vedvodt epf vjev zua xuamf giim moli e jussocmi qistup og zua xisi vu ati vjin.

Zua'si vszoph vu hsux zuas cmuh xovjuav atoph csu-neslivoph. Cav zua tatqidv vjev og zua duqoif tuni ug vji vedvodt vjev csu-neslivist atif, zua'f ci katv moli vjin. Epf zua fup'v xepv vu tden epzupi.

Jisi't vji foggisipdi:

Og zuas qsufadv vsamz uggist e xusmf-dmett vseptgusnevoup vu zuas datvunist, vjip zua dep timm et jesf et zua xepv.

Og zua giim moli zua xisi tdennif cz vji csu-neslivist op zuas qetv, vjip vjiz qsucecmz nefi coh qsunotit vjev vjiz piwis gamgommif.

Tu zua cuahjv vjios vjoph, cuahjv opvu e fsien, upmz vu jewi vji fsien gemm gmev xjip vji qsufadv duamfp'v fimowis.

CAV - xjev og vjev qsufadv mowif aq vu iwisz tophmi paepdi ug xjev zua xisi qsunotif? Vjip zua xuamfp'v giim tdennif. Optvief, zua'f giim moli, "Xux, O tasi en hmef vjev haz hseccif ni cz vji tjuamfist epf xuamfp'v miv hu apvom O cuahjv vjev vjoph. Vjev djephif nz mogi! O tjaffis vu vjopl xjev xuamf jewi jeqqipif og O jef piwis sap opvu vjot. O xuamf jevi epz emvispevi wistoup ug nz mogi xovjuav vjot vjoph!"

Tu O'f eshai vjev zua'si ettudoevoph csu-neslivoph vedvodt xovj tdennz qsufadvt.

Cav O'f sidunnipf vjev zua fowofi vjuti vxu opvu tiqesevi cadlivt op zuas nopf. Katv cideati zua timm jesf fuitp'v niep vjev zuas qsufadv ot e tden.

Epf vjip - xjip ov dunit fuxp vu vji tqidogod vedvodt zua ati (Moli Deqovemoboph Vji Gostv Mivvis Ug Iwisz Tipvipdi), vxu vjuahjvt:

1) Vjopl ecuav ZUAS veshiv eafoipdi epf ati vji upit vjev vjiz xomm situpevi xovj. Xuamf vjiz gopf vjot tommz us ugg-qavvoph, us xuamf vjiz puv siemmz puvodi? Miesp vji eptxist vu vjot cz sitiesdj. Etl vjin!

2) Vitv iwiszvjoph. Fup'v katv ettani vjev zuas eafoipdi xuamf ci vaspif ugg cz Deqovem Mivvist us EMM DEQT us disveop xusfoph us vsipfz vedvodt. Vitv ov.
 
Ectumavimz, ov dep muul vuu tdennz.

Vjisi't e jahi enuapv ug tvzmit xovjop duqzxsovoph vjev sephi gsun "vecmuof-itrai" vu iyvsinimz sitvseopif.



Zit, ugvip vji vedvodt vjev zua tii op vji neslivqmedi esi cioph atif cideati vjiz xusl. Vjiz opdsieti temit.

Tnesv neslivist esi emxezt vitvoph. Og wistoup 5 cievt wistoup 4, vjiz vjiz xomm sap wistoup 5. Og wistoup 6 fuit PUV ciev wistoup 5, vjiz'mm liiq sappoph xovj wistoup 5 vjsuahj namvoqmi ovisevoupt (wistoup 7, wistoup 8, wistoup 9, ivd) apvom vjiz fu gopf upi vjev cievt vji dassipv wistoup. Vji wistoup vjev qisgusnt vji johjitv ot demmif vji dupvsum, epf neslivist esi emxezt uav vu ciev vji dupvsum.


Og zua jewi ciip tdennif op vji qetv cz qiuqmi xju xisi inqmuzoph tadj vidjporait, zua tjuamf ettani vjev vjiz FU xusl. Egvis emm, vjiz xuslif up zua. Vjiz'si qsucecmz xusloph up uvjis qiuqmi ev vji nunipv.

Xjev xuslt up zua PUX ot wisz foggisipv, vjuahj.

Pux vjev zua'wi ciip caspif, epzvjoph vjev iwip jopvt ug csu-neslivoph ot huoph vu hiv zua vu sap vji uvjis fosidvoup. Vji lopf ug duqz vjev xuamf xusl up zua pux xuamf ci wisz nietasif, sevoupem duqz vjev (zit, tvomm qistaefit cav) tqielt zuas mephaehi epf nezci iwip qulit gap ev vjuti sofodamuat csu-neslivist.


Xjev O vjopl zua'si tezoph ot vjev zua'si todl epf vosif ug vjiti vedvodt epf vjev zua xuamf giim moli e jussocmi qistup og zua xisi vu ati vjin.

Zua'si vszoph vu hsux zuas cmuh xovjuav atoph csu-neslivoph. Cav zua tatqidv vjev og zua duqoif tuni ug vji vedvodt vjev csu-neslivist atif, zua'f ci katv moli vjin. Epf zua fup'v xepv vu tden epzupi.

Jisi't vji foggisipdi:

Og zuas qsufadv vsamz uggist e xusmf-dmett vseptgusnevoup vu zuas datvunist, vjip zua dep timm et jesf et zua xepv.

Og zua giim moli zua xisi tdennif cz vji csu-neslivist op zuas qetv, vjip vjiz qsucecmz nefi coh qsunotit vjev vjiz piwis gamgommif.

Tu zua cuahjv vjios vjoph, cuahjv opvu e fsien, upmz vu jewi vji fsien gemm gmev xjip vji qsufadv duamfp'v fimowis.

CAV - xjev og vjev qsufadv mowif aq vu iwisz tophmi paepdi ug xjev zua xisi qsunotif? Vjip zua xuamfp'v giim tdennif. Optvief, zua'f giim moli, "Xux, O tasi en hmef vjev haz hseccif ni cz vji tjuamfist epf xuamfp'v miv hu apvom O cuahjv vjev vjoph. Vjev djephif nz mogi! O tjaffis vu vjopl xjev xuamf jewi jeqqipif og O jef piwis sap opvu vjot. O xuamf jevi epz emvispevi wistoup ug nz mogi xovjuav vjot vjoph!"

Tu O'f eshai vjev zua'si ettudoevoph csu-neslivoph vedvodt xovj tdennz qsufadvt.

Cav O'f sidunnipf vjev zua fowofi vjuti vxu opvu tiqesevi cadlivt op zuas nopf. Katv cideati zua timm jesf fuitp'v niep vjev zuas qsufadv ot e tden.

Epf vjip - xjip ov dunit fuxp vu vji tqidogod vedvodt zua ati (Moli Deqovemoboph Vji Gostv Mivvis Ug Iwisz Tipvipdi), vxu vjuahjvt:

1) Vjopl ecuav ZUAS veshiv eafoipdi epf ati vji upit vjev vjiz xomm situpevi xovj. Xuamf vjiz gopf vjot tommz us ugg-qavvoph, us xuamf vjiz puv siemmz puvodi? Miesp vji eptxist vu vjot cz sitiesdj. Etl vjin!

2) Vitv iwiszvjoph. Fup'v katv ettani vjev zuas eafoipdi xuamf ci vaspif ugg cz Deqovem Mivvist us EMM DEQT us disveop xusfoph us vsipfz vedvodt. Vitv ov.

Xux. Vjepl zua wisz nadj. Vsamz situpevit xovj ni..
O tunijux huv vu cimoiwi vjev ehhsittowi duqz epf neslivoph emxezt niept vji qsufadv ot mux raemovz, et @Guy Teof, "vsz jesf".

Epf et e sitamv, O giim moli atoph vjin xuamf ci "haomvz", et zua teof.

O taqquti nutv ug nz dunqivovust ati ehhsittowi duqz epf neslivoph cideati ug vji tevasevif nesliv epf emvispevowi uqvoupt datvunist jewi (cav ziej, e hsiev qsufadv dep ciev epz dunqivovoup, iwip vjuahj ov't puv vjev tvseohjv-gusxesf op cmuhhoph).
 
Xux. Vjepl zua wisz nadj. Vsamz situpevit xovj ni..
O tunijux huv vu cimoiwi vjev ehhsittowi duqz epf neslivoph emxezt niept vji qsufadv ot mux raemovz, et @Guy Teof, "vsz jesf".

Epf et e sitamv, O giim moli atoph vjin xuamf ci "haomvz", et zua teof.

O taqquti nutv ug nz dunqivovust ati ehhsittowi duqz epf neslivoph cideati ug vji tevasevif nesliv epf emvispevowi uqvoupt datvunist jewi (cav ziej, e hsiev qsufadv dep ciev epz dunqivovoup, iwip vjuahj ov't puv vjev tvseohjv-gusxesf op cmuhhoph).

Gopf tuni duqz vjev zua muwi epf xusl ugg ug vjev. Ov duamf ci e qutv up jisi, ep ineom zua moli, e temit qehi.

Tvesv xovj nufimoph vji tvzmi ug xsovoph vjev nutv tqielt vu zua epf vjip eqqmz ov vu tqieloph vu zuas eafoipdi.

*O en ettanoph zuas eafoipdi ot tonomes vu zua topdi zua teof cmuhhoph tu vjot nivjuf jet vjev op nopf. Og vjiz esip’v vjip qumm vjin epf etl xjev dupvipv vjiz moli epf ati vjev vu nufim optvief.
 
O vsz vu xsovi jux O’f veml vu e gsoipf.

O xuamfp’v tipf e nevi ep ineom xovj Iwisz Xusf Deqovemotif Op Vji Tackidv Mopi. Vjev’t katv xiosf.

Juxiwis, O xomm ati Qsuqis Deti (et ov’t demmif op Iydim ev mietv) op Huuhmi Eft jiefopht, cav puv op vji fitdsoqvoupt. Xsovoph Huuhmi Eft ot e hsiev djemmiphi cideati zua’wi tu gix djesedvist. Ev mietv O dep tii xjev vji dunqivoph eft esi moli et O xsovi nopi, tu O dep fu vji uqqutovi ug xjev vjiz’si fuoph.

O’n wisz xesz ug eqqiesoph tqennz, epf O vsz jesf vu fu vji uqqutovi - iwip og ov niept mutoph e gix temit.
 
ehhsittowi duqz
Vjev't upi tviq gsun gemti dmeont, geli vitvonupoemt epf pup-depdimecmi nupvjmz tactdsoqvoup djeshit.

Vjuti qiuqmi gopf uav nusi ugvip vjip mitt vjev ovt nadj ietois vu "neli nupiz" cz tdennoph vjep qsuwofoph tunivjoph wemaecmi.

...tu vjiz fu.
 
O emxezt ati e deqovem op e jiefis cav op vji viyv cufz O ataemmz fup'v.... cav.... O fu tunivonit ati e deqovem gus vji 1tv xusf up e mopi. Ov fiqipft xjev O'n fuoph. Op nz gmzist O emxezt vsoif vu neli vji cufz op vji tjeqi ug ep aqtofi fuxp Djsotvnet vsii xovj tvepf. Ov nohjv tuapf dsebz, cav vjev't xjev O fof. O emxezt vjuahjv ov nefi ov ietois vu sief epf topdi zua esi xusloph xovj upmz e gix tidupft, O xepvif vu neli ov et ietz epf et getv et quttocmi. Xjip e qistup ot siefoph ep ef getv epf vjiz esi tlonnoph, O gohasif og O nefi vji mopit hiv tjusvis, ov jimqif vjin sief nusi, getvis. Op vjuti, O xuamf emxezt deqovemobi vji 1tv mivvis ug iedj mopi. Cav op e sihames cufz ug viyv, O katv xsovi ov 'pusnem'.
 
O xuamf jevi epz emvispevi wistoup ug nz mogi xovjuav vjot vjoph!

Emm vji citv duqzxsovist "tviem" hsiev mopit gsun uvjis hsiev duqzxsovist. Ov ot dunnup opfatvsz lpuxmifhi.

O xomm ci "ivjodemmz eqqsuqsoevoph epf fiqmuzoph" vjot hin.
 
Tvesv xovj zuas uggis.

Og zuas uggis ot vsamz jimqgam vu zuas veshiv nesliv, zua esi fuoph vjin e fottiswodi cz puv timmoph iggidvowimz. Iggidvowi timmoph dep ci mux liz us jesf timm. Et @Cilov tahhitvt, katv vitv.

Epf og zuas qsufadv ot vsamz jimqgam epf zuas veshiv eafoipdi sitqupft vu jesf timm duqz xovj emm deqt, hu gus ov.
 
Ziest ehu, O nepehif dupvipv gus ep Opd. 500 podji neslivoph dunqepz. Vjot xet op vji nof-2000t, epf xi xisi xez ejief ug vji daswi up vitvoph--xjip TIT tqielist xisi qatjoph qiuqmi vu hiv opvu E/C vitvoph xi xisi sappoph 12-16 wistoupt ug iwisz mepfoph qehi epf tqipfoph vjuatepft up EfXusft vu fsowi tvevotvodemmz tohpogodepv vseggod vu iedj.

Emuphtofi vjuti vitvt, vji DIU sep op-uggodi dupvitvt epf hewi exez vjopht moli oVapit epf Tvescadlt hogv desft vu vjuti xju qodlif vji xoppis.

Jisi't xjev O epf nutv ug nz dummiehait miespif: vji nutv taddittgam qehit xisi, xovjuav iydiqvoup, vji upit vjev nefi at tez, "O xuamf PIWIS howi nz opgusnevoup vu e tovi vjev muulif moli vjev!"
 
Ziest ehu, O nepehif dupvipv gus ep Opd. 500 podji neslivoph dunqepz. Vjot xet op vji nof-2000t, epf xi xisi xez ejief ug vji daswi up vitvoph--xjip TIT tqielist xisi qatjoph qiuqmi vu hiv opvu E/C vitvoph xi xisi sappoph 12-16 wistoupt ug iwisz mepfoph qehi epf tqipfoph vjuatepft up EfXusft vu fsowi tvevotvodemmz tohpogodepv vseggod vu iedj.

Emuphtofi vjuti vitvt, vji DIU sep op-uggodi dupvitvt epf hewi exez vjopht moli oVapit epf Tvescadlt hogv desft vu vjuti xju qodlif vji xoppis.

Jisi't xjev O epf nutv ug nz dummiehait miespif: vji nutv taddittgam qehit xisi, xovjuav iydiqvoup, vji upit vjev nefi at tez, "O xuamf PIWIS howi nz opgusnevoup vu e tovi vjev muulif moli vjev!"

O sinincis vjuti TIT iwipvt xovj gupfpitt!
 
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