Andy Black
Help people. Get paid. Help more people.
Staff member
FASTLANE INSIDER
EPIC CONTRIBUTOR
Read Fastlane!
Speedway Pass
TL;DR:
More Details:
A Ficticious Example:
Someone searches for "business grants ireland".
They see our ad for "Business Grants Ireland - Speak To An Expert".
They click and hit our achingly simple landing page:
Looking for a Business Grant in Ireland?
When they hit the button it asks for their contact details and message.
The contact details and message get sent to the client (like we currently do).
This time we'll put a checkbox on the form and get permission to send more info to the visitor.
We'll also test it the other way round where we get people to opt into the email list and on the Thank-You page we'll present the option to speak to an expert. This might work even better, but we'll start where we are.
We've kicked off two simple projects where each client will likely give us €200 to run some Google Ads tests. The landing pages are being developed and I bought a couple of domains to slap them on.
EDIT: Moved to the outside since it might help people see how they can progress beyond freelancing once they have a skill...
- A decade ago I helped a startup acquire 15k signups a day using Google Ads.
- Since then we generate leads for clients, but don't store the lead data.
- We've not done email marketing to date but did a quick test to grow an email list with Google Ads HERE.
- We're going to start storing the lead data and making use of it.
- We'll own the whole system end to end: the Google Ads accounts, domains, websites, and emails. Oh, and the consumer facing brands.
More Details:
- We generate leads for clients using Google Ads.
- Someone searches on Google, clicks our ad, hits our page and fills in the form. An email is sent to the client.
- We don't capture the prospect's info. If we did we'd be able to nurture the lead and maybe get them to buy again in the future.
- We'll also add a little check box and allow people to opt into a list we'll own.
- Obviously, we'll have to comply with GDPR and good practice.
A Ficticious Example:
Someone searches for "business grants ireland".
They see our ad for "Business Grants Ireland - Speak To An Expert".
They click and hit our achingly simple landing page:
Looking for a Business Grant in Ireland?
- Check if you're eligible.
- Get help applying.
- Contact us now.
When they hit the button it asks for their contact details and message.
The contact details and message get sent to the client (like we currently do).
This time we'll put a checkbox on the form and get permission to send more info to the visitor.
We'll also test it the other way round where we get people to opt into the email list and on the Thank-You page we'll present the option to speak to an expert. This might work even better, but we'll start where we are.
We've kicked off two simple projects where each client will likely give us €200 to run some Google Ads tests. The landing pages are being developed and I bought a couple of domains to slap them on.
EDIT: Moved to the outside since it might help people see how they can progress beyond freelancing once they have a skill...
Dislike ads? Remove them and support the forum:
Subscribe to Fastlane Insiders.
Last edited: