Great. I can go to bed now in a restful state
Well done on getting going.
Dan
Well done on getting going.
Dan
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Free registration at the forum removes this block.Do you listen to The Subscription Box Show?
Erik speaks to lots of subscription box owners. He’s got lots of episodes. I’m sure some are good.I haven't heard of that... is it a podcast? Would you recommend it?
Keep going, it's picking up momentum.Update 26.02.2021
It's been a couple of months since I've posted so thought it was time for an update.
I've now reached a £1k revenue milestone with around 45 customer which has taken me around 10 weeks to get to (half of the revenue has come in the last 2 weeks) s. All these sales have been completely organic from my Instagram channel which is now 1,400+ followers.
The nice thing is some of these customers have come from referrals, which is a positive sign.
I basically put the business on pause for a month or so, whilst I built my sample/introductory pack, got some professional product photography done, leveled up my website, tweaked my packaging, learnt FB ads and refined the product.
Now it's time to level up.
For 90% of my audience they spend their time on Instagram, so for the time being I want to be laser focused on working on IG ads. I have 4 different audiences I'll be testing for my product and I am nervously excited to finally be in a place to start marketing.
I've been working on different creatives for based for each audience and at the moment will be optimising for engagement so I can build some data.
My next milestone will be to hit £1k in monthly sales.
Great work thus far. I’m watching this thread.
From your experience so far, what early actions and expenses were most valuable and which were a lesson in futility if nothing else?
umm...what do you think about reselling of subscription boxes?
I mean to find a cheap subscription box company, buy boxes from them and then to sell on a more expensive price?
Maybe a twist on idea would to offer white label service for other entrepreneurs to organize and send subscription boxes.umm...
I think you’d lose on shipping and packaging, plus you have no control over what goes out.
now a subscription box “subscription of the month” sampler where you ship a different company’s box every month might be something, but you still have a tough time making the same profit without an added gimmick.
Hey, I had a little skim through your thread and I think you need to take a hard look at the growth of the business and what you are doing and decide if the issue is the product itself or the business model/way you sell.
Not to turn this about myself, but I made some assumptions about my business and its USP that took me 3 years to undo, result? I've completely changed the direction and core model of the business, on track to achieve a real revenue, and have a clear path to scale and grow.
Turns out that people loved the product that I was selling enough that I didn't need to wrap it inside a niche selling method to succeed. The niche method of selling was actually limiting my business!
Maybe the problem isn't the product, but the subscription model.
Maybe you have been able to get enough data from the last 6 months, to extract a product that people will want to buy without the subscription side of things.
You have an audience and think of all the experience and advantages you have now vs a year ago.
I would hang in there and wrestle with the business a bit longer, I may be wrong but I would start to ask some different questions, I think your business will be your biggest teacher and it would be a shame to miss out on some lessons it will have to offer.
It sounds to me that you have a lot of good things going on and a foundation to build. With that said, if it's going to continue to be a resource sink and limit your next step, don't feel too bad about cutting your losses. It just sounds like a familiar story to me of the beginning of something more significant.
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