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Is your business going to be the mailing list or is the mailing list going to be a marketing tool for your business?<br />
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Edit: Either way, let's see. You're starting fresh, and let's assume you're doing some sort of ecommerce.<br />
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Customers when you get them: if you have a product to sell, your (new) customers will provide their email address.<br />
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Opt-ins without incentive: a simple "receive updates" from us. Low opt-in rates, but higher engagement with emails.<br />
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Opt-ins with an incentive: a coupon code, giveaway, etc. Some people may only opt-in for the <i>thing. </i>Make it relevant to your product, not like an Amazon gift card that everyone will want unless for some reason your market is everyone.<br />
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So many different ways to grow it as well. Pop-ups, exit intents, quiz results, those spinning wheels for prizes.<br />
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With pop-ups, I set them to at least 60 seconds, so when they do show up the person they're being shown to has had a chance to actually read some content. Same with push notifications.
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Sorry, I should have been clearer. The mailing list is going to be a marketing tool for my business.<br />
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That's some great advice, thank you. What I'm offering is actually a service which I've went down the route of productising into packages for easy-purchase. Before, my business was more 'bespoke' but I'm looking to move away from that and hopefully being open with my prices will remove any time wasters<br />
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Is it reasonable to add email addresses which I've had conversations with due to cold outreach? ie they haven't became a customer but have replied to a cold email asking for more info or objecting</div>
