Breakthrough Advertising - $1000 book for $12.95 on Amazon?

[arfadugus]

 

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[BlakeIC]

This is the 1966 edition, the one that everyone wants.

The $125 copies being sold by Brian Kurtz (the holder of the rights) can be found here:
Breakthrough Advertising

This edition is hardcovered like the original.

EVERYTHING is the same, besides it including an additional foreword from Brian Kurtz.
Plus an appendix of some Gene Schwartz most famous ads & promotions.

 

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[arfadugus]

I just got it in the mail. It's legit. Weather or not it's a real copy from the original publisher? I do not know. But the content is real. Same words you'll find in the hardcover edition.

 

[Fox]

It is most likely legit. People buy the hardback cause its collector and hardcore copy guys seem to also be big into first/early editions.

 

[BlakeIC]

These are not legitimate copies.

The publishing rights holder is Brian Kurtz.

The book is coming back for sale next week.

How do I know? Because I am in personal contact with him.

It is being re printed and will be avaible next week at $125 a copy.

 

[MitchC]

The reprint usually runs about $90, this must have just been put up because I was trying the buy the reprint for a couple months right up until last week when I gave up and went to the print shop and printed the PDF out and had it bound, pretty good because now I can highlight everything and not care but I would of rather had an origional copy, I just couldn't find one anywhere that would get to Australia for under $1500.

The guy who sells the $90 reprint is some copywriter who knew Eugene and bought the rights to it, and pays a royalty to his estate, so I have no idea about this $12 version, it doesn't sound right unless someone bought the rights and decided to heavily discount it but that just does not make sense when it sells out at $90. I'll buy it if they ship to Australia

Oh yeah and everyone should buy this book, it's like the need section and scale/mass impact section of the million fastlane on steroids

 

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[GMSI7D]

Out of curiosity, what's in the book that no one else knows?

that's the logical question to ask when reading this topic.

the book is incredible. this is about connecting human psychology and products.

harnessing the power of desire and connecting it to your product

but it goes beyond that. i think we can apply this kind of thinking to other area of life

this is what strategists do.

 

[Fotis]

Does this book really have "secrets" other books don't have? I feel like this book is just being hyped. And the fact that it sells for a high amount tricks people into thinking there is something great about it. When in fact, it probably only sells high due to rarity. You see this kind of sh*t with lots of things. There is probably a handful of other books out there that cover all the same information, if not more.

Are you sure you actually researched the book and the people (not the younglings, but guys like Gary Halbert, Jay Abraham etc) recommending it?

Let me give you an analogy

The 4 hour workweek and other books on entrepreneurship are good but it's not until people read The Millionaire Fastlane that their mind explodes with the possibilities.

"Breakthrough advertising" is the equivalent of The Millionaire Fastlane when it comes to marketing/copywriting.

Just reading, understanding and implementing what you read in the first 3 chapters (where Gene talks about market awareness and product sophistication) is equivalent to the C.E.N.T.S. principles.

The only drawback I see in Breakthrough Advertising? You should have an idea on how to write copy to gain maximum benefits from it.

Selling at such a high price is the smart thing to do. This way, people will most likely read it more than once (no way you can absorb what's inside on one go)

Just my 598308492 cents

 

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[craig1928]

no idea, doubt that amazon would sell a fake book.

amazon is RIDDLED with fake stuff

edit: amazon the platform itself, not Amazon themselves selling it obviously

 

[arfadugus]

Just checked and It seems to be no longer available on the US or U.K. Amazon store

For some reason it's available if you find it through google but not through Amazon itself, at least that's the case on my end...

Amazon.co.uk: Buying Choices: Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records

After further investigation. The orange and red paperback is a reproduction. Original content. But not the original publisher. Looks like all of the orange paperbacks on the net have been taken down in light of the book's new release. Also, the original books prices have dropped on amazon down to $330 for a used version from $1000 plus. I'm guessing the news is out and the publisher went after the people who were selling the reproduction.

 

[U2ForNow]

Out of curiosity, what's in the book that no one else knows?

 

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[TinyTim]

Seeing quite a few of the same orange paperback copies on Ebay. Also loads on other book stores.

All around £10-£18.

Going to grab one. Hopefully it's the same as the one you guys got from Amazon.

 

[MitchC]

If it wasn't any good it wouldn't be so hyped, or people who had bought it would be saying its overhyped and not worth the money. Thats not the case, its been around 50 years and still you only hear good things about it.

 

[ChrisV]

the funniest shit is when Google puts a list of the blocked URLs.

It goes: this is a list of all the copyright claims and we excluded them from our results!

in other words: ‘here’s a convenient list of all the illegal content you were looking for'

 

[Cyberdeth]

If you are looking for a legit reprint of the book go to Breakthrough Advertising - The Official Copy. Its reprinted by titan marketing and it's a word for word reprint of the classic. It will put you back ~ $125.

 

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[Scotch]

Hey Fastlaners,

So I've been snooping around for a copy of Breakthrough Advertising by Eugene Schwartz for some time, but those of you who are familiar with the book will know it's incredibly rare to find and often goes for $500-$1500 a piece.

Though I've stumbled upon a $12.95 softcover version on Amazon (sold by Amazon themselves) which apparently is printed on demand (the book is normally worth so much because it's "out of print").

Amazon.com: Buying Choices: Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records

Does anyone know if this is a legit copy or bullshit?

 

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[rsj]

Hey Fastlaners,

So I've been snooping around for a copy of Breakthrough Advertising by Eugene Schwartz for some time, but those of you who are familiar with the book will know it's incredibly rare to find and often goes for $500-$1500 a piece.

Though I've stumbled upon a $12.95 softcover version on Amazon (sold by Amazon themselves) which apparently is printed on demand (the book is normally worth so much because it's "out of print").

Amazon.com: Buying Choices: Breakthrough Advertising: How to Write Ads that Shatter Traditions and Sales Records

Does anyone know if this is a legit copy or bullshit?

no idea, doubt that amazon would sell a fake book.

just ordered it though comes the 26, ill let you know how it is if you decide to wait

thanks for the link, the reviews looked pretty solid so i decided to buy it

 

[rsj]

amazon is RIDDLED with fake stuff

edit: amazon the platform itself, not Amazon themselves selling it obviously

thats what im saying, its sold by amazon so i doubt its fake but yeah i see alot of fake shit from third party

 

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[Scotch]

edit: amazon the platform itself, not Amazon themselves selling it obviously[/QUOTE]

That's what I was thinking, would be pretty sketchy for them to sell a rip-off version of a book which normally runs for over $1000.

I'll probably just take the risk, buy it and if the worst comes to the worst I'll have some extra toilet paper.

edit: For other Fastlane members out there, if this book happens to be legit you should jump all over it if you want to know WHY people buy - just to add some value to this thread.

 

[rsj]

The reprint usually runs about $90, this must have just been put up because I was trying the buy the reprint for a couple months right up until last week when I gave up and went to the print shop and printed the PDF out and had it bound, pretty good because now I can highlight everything and not care but I would of rather had an origional copy, I just couldn't find one anywhere that would get to Australia for under $1500.

The guy who sells the $90 reprint is some copywriter who knew Eugene and bought the rights to it, and pays a royalty to his estate, so I have no idea about this $12 version, it doesn't sound right unless someone bought the rights and decided to heavily discount it but that just does not make sense when it sells out at $90. I'll buy it if they ship to Australia

Oh yeah and everyone should buy this book, it's like the need section and scale/mass impact section of the million fastlane on steroids

Let me know if you want it, I can order it and ship it to you

 

[MitchC]

Let me know if you want it, I can order it and ship it to you

Thanks so much, they ship to Australia so I have ordered it I'll let everyone know how it is

 

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[arfadugus]

Thanks so much, they ship to Australia so I have ordered it I'll let everyone know how it is

I've ordered it as well.

 

[rsj]

These are not legitimate copies.

The publishing rights holder is Brian Kurtz.

The book is coming back for sale next week.

How do I know? Because I am in personal contact with him.

It is being re printed and will be avaible next week at $125 a copy.

Good to know, I wonder what's coming in the box I'll let you guys know wedensday

 

[BlakeIC]

Good to know, I wonder what's coming in the box I'll let you guys know wedensday

I am not sure either, I know there were complaints about problems with the fake copies. What they were, I do not know.

 

[rsj]

Good to know, I wonder what's coming in the box I'll let you guys know wedensday

Got the same book as someone posted and I also saw it was taken down, good thing I saw this post

 

[Daniel A]

I hesitated to buy it, but I'm very glad that I did because it does seem legit and it's not available for sale anymore. Score!

 

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[Sheps]

A previous poster just said they are re-printing it.

Once that happens, you'll be able to find a copy easily.

Though unlikely it'll be $12. I missed the deal by the skin of my teeth. Jealous of you boys who managed to get a nice cheap copy. Well done gents.

 

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[wade1mil]

I have a PDF of this book that isn't scanned. Is the book under copyright protection? If not, I could make it available on Amazon.

 

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[wade1mil]

I was thinking I could sell it in Kindle format.

 

[#nowhere]

Legit copy, got mine delivered to Germany last week. Now, again, unavailable on amazon.de

Thank you boys for the shout out here!