Building a Storybrand - Donald Miller (pretty sure this is the one @Andy Black meant)
Wired for story - Lisa Cron
Everybody writes - Ann Handley
Any Seth Godin book (not about storytelling directly but great examples of how to do it)
Wired for story - Lisa Cron
Everybody writes - Ann Handley
Any Seth Godin book (not about storytelling directly but great examples of how to do it)
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