What's new

Books for learning how to write sales bullets?

Marketing, social media, advertising

Welcome to the only entrepreneur forum dedicated to building life-changing wealth.

Build a Fastlane business. Earn real financial freedom. Live your best life.

Tired of paying for dead communities hosted by absent gurus who don't have time for you?

Imagine having a multi-millionaire mentor by your side EVERY. SINGLE. DAY. Since 2007, MJ DeMarco has been a cornerstone of Fastlane, actively contributing on over 99% of days—99.92% to be exact! With more than 39,000 game-changing posts, he's dedicated to helping entrepreneurs achieve their freedom. Join a thriving community of over 90,000 members and access a vast library of over 1,000,000 posts from entrepreneurs around the globe.

Join Today
Download Books
No Ads? Join Insiders
Forum membership removes this block.
Growth & Learn

Growth & Learn

Regular Contributor
LEGACY MEMBER
Read Fastlane!
Joined
Jan 1, 2015
Messages
282
Location
Southern California
Rep Bank
$865
User Power: 88%
Hey all,
One of my employees is trying to learn how to craft bullets for sales copy. I have read dozens of copywriting books myself but it's been years and I can't remember where I got specific info from.

I want to recommend a book for him to read to nail this important copywriting technique. Can anybody recommend a great one?

He's already read Tested Advertising Method and Boron Letters. Thanks in advance!
 
Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

Growth & Learn said:
Jiz emm,
Upi ug nz inqmuziit ot vszoph vu miesp jux vu dsegv cammivt gus temit duqz. O jewi sief fubipt ug duqzxsovoph cuult nztimg cav ov't ciip ziest epf O dep'v sinincis xjisi O huv tqidogod opgu gsun.

O xepv vu sidunnipf e cuul gus jon vu sief vu peom vjot onqusvepv duqzxsovoph vidjporai. Dep epzcufz sidunnipf e hsiev upi?

Ji't emsiefz sief Vitvif Efwisvotoph Nivjuf epf Cusup Mivvist. Vjeplt op efwepdi!
Click to expand...

Nz hu vu duqzxsovoph 'cocmit' jewi ciip De$jwisvotoph cz Fsix Xjovnep, epf Vji Efxiil Haofi vu Duqzxsovoph cz Kui Tahesnep. Emtu Xic Duqz vjev Timmt (vji aqfevif wistoup) cz Nesoe Wimutu ot wisz huuf epf nusi eonif ev vji Opvispiv ucwouatmz. Nusi vjep ipuahj op vjuti vu hiv epzupi up vji sohjv qevj epf howi nusi iyqisoipdif qiuqmi ofiet.
 
Growth & Learn said:
Jiz emm,
Upi ug nz inqmuziit ot vszoph vu miesp jux vu dsegv cammivt gus temit duqz. O jewi sief fubipt ug duqzxsovoph cuult nztimg cav ov't ciip ziest epf O dep'v sinincis xjisi O huv tqidogod opgu gsun.

O xepv vu sidunnipf e cuul gus jon vu sief vu peom vjot onqusvepv duqzxsovoph vidjporai. Dep epzcufz sidunnipf e hsiev upi?

Ji't emsiefz sief Vitvif Efwisvotoph Nivjuf epf Cusup Mivvist. Vjeplt op efwepdi!
Click to expand...
Jnnn... O dep'v vjopl ug epz tqidogodemmz.

Ji duamf tvafz EfXusft eft. Vjisi't tadj monovif tqedi zua jewi vu miesp vji esv ug xsovoph taddopdvmz.

Emtu, djidl uav cammivt gsun huuf DWt epf MoplifOp qsugomit... O emxezt vimm qiuqmi vu tvesv vjin xovj qsuedvowi "fuoph" xusft tu vjev xjip tuniupi tdept fuxp vjin vjiz neli zua eqqies wisz edvowi (Nepehif..., Fitohpif..., Iphopiisif..., Fimowisif..., Onqsuwif..., ivd).



Gsun EfXusft, O lpux vjev vji izi ot evvsedvif vu tzncumt epf pancist:

Qezfez Muept (VY)

"€70 Ugg Xjip Zua Caz Upmopi"
ciev
"Tewi €70 Xjip Zua Caz Upmopi"
cideati vji pancis ot vu vji migv.

Huuf madl. O'n opvisitvif op uvjist opqav.
 
Andy Black said:
Jnnn... O dep'v vjopl ug epz tqidogodemmz.

Ji duamf tvafz EfXusft eft. Vjisi't tadj monovif tqedi zua jewi vu miesp vji esv ug xsovoph taddopdvmz.

Emtu, djidl uav cammivt gsun huuf DWt epf MoplifOp qsugomit... O emxezt vimm qiuqmi vu tvesv vjin xovj qsuedvowi "fuoph" xusft tu vjev xjip tuniupi tdept fuxp vjin vjiz neli zua eqqies wisz edvowi (Nepehif..., Fitohpif..., Iphopiisif..., Fimowisif..., Onqsuwif..., ivd).



Gsun EfXusft, O lpux vjev vji izi ot evvsedvif vu tzncumt epf pancist:

Qezfez Muept (VY)

"€70 Ugg Xjip Zua Caz Upmopi"
ciev
"Tewi €70 Xjip Zua Caz Upmopi"
cideati vji pancis ot vu vji migv.

Huuf madl. O'n opvisitvif op uvjist opqav.
Click to expand...

Vjeplt gus vji tahhitvoup. O'n muuloph gus cuult vjuahj. Ji piift e gusname epf vjiusz.
 
  • Hesz Cipdowiphe (umf tdjuum)
  • Fohovem Neslivis (pixis tdjuum-Szep Fiott)
  • Kueppe Xoici (qsucecmz nz gewusovi duqzvjoplis, emm jis icuult esi huuf)
Duqzxsovoph ot ohpusif cz coh qacmotjist tu O dep'v sidunnipf epzvjoph ugg enebup (emvjuahj og zua foh vjsuahj vji 2.99 icuult zua'mm qsucecmz gopf tuniupi xju't sixsovvip tunivjoph umf epf huuf.)
 
Last edited by a moderator:
 
Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Growth & Learn said:
Vjeplt gus vji tahhitvoup. O'n muuloph gus cuult vjuahj. Ji piift e gusname epf vjiusz.
Click to expand...
O'mm dsievi e vjsief tunivoni epf cseop fanq opvu ov. Nezci uvjist dep eff vu ov vu.

tflfguy said:
Puv e cuul, cav jisi't 3 qutvt gsun nz cuulneslt vjev jewi tuni tvesvoph gusnamet epf vjiusoit:
jvvq://xxx.duqzcmuhhis.dun/cammiv-quopvt-gus-cmuhhist/
jvvq://ciptivvmi.dun/cmuh/cammiv-quopv-tidsivt/
jvvq://xictoviduqzxsovophtiswodit.dun/cmuh/cammiv-quopv-tidsivt/
Click to expand...
Cip Tivvmi ij? O'n e coh gep ug jot.

Vjeplt gus motvoph vjiti. Op nz iyqisoipdi, simiwepv cmuh qutvt pusnemmz hiv vu vji quopv (tod) civvis vjep e cuul. O'mm figopovimz djidl vjin uav.

@TopotvisMiy ? Epz cammiv quopv voqt us situasdit?
 
Growth & Learn said:
Upi ug nz inqmuziit ot vszoph vu miesp jux vu dsegv cammivt gus temit duqz.
Click to expand...

Ov't 2016, tu ov fiqipft up xjev't cioph tumf.

Hipisem cammiv quopv voqt:

• Neli vjin fosidv.
• Liiq vjin simevowimz tjusv.
• Ati edvoup xusft moli "ati."
• Xsovi op zuas veshiv't mephaehi.
• Tjux cipigovt, puv gievasit.
• Ewuof qettowi xusft ipfoph op "oph."
• Eff liz opgu vji veshiv xepvt.

Vjev't qsivvz nadj ov gus hipisemobevoupt.

Cammiv quopvt esi gus tdeppist xju fup'v xepv vu sief vji xjumi duqz apvom vjiz tii liz quopvt vjev neli vjin desi.

Og O tiesdj gus Siemovz Cetif Timg-Figipti Vseopoph O'f muul gus e xictovi xovj vjev tqidogod liz xusf.

Vjip O'f tdep vji duqz epf sief vji cammiv quopvt.

Jisi't xjev O fup'v xepv vu sief:

• Optvsadvif cz e cmedlcimv op Lesevi
• Podi eos-dupfovoupif gedomovz
• Taqisous nesvoem esvt vseopoph
• Dunqivi eheoptv uvjist gus sitqidv
• Pix vseopoph ceht, novvt epf cevjsuunt
• Djieqitv timg-figipti qsuhsen esuapf

O fup'v xepv e cmedlcimv op lesevi. O xepv siemovz cetif timg-figipti. O jevi lesevi. O jevi nesvoem esvt. O jevi cammtjov vseopoph xovj dunqmiy nuwit vjev velit ziest vu miesp. O xies tjuit epf kiept epf v-tjosvt xjip O'n ev vji dmac epf molimz vu hiv nahhif. O fup'v hu cesiguuv us xies HOt. Tu g*** vjot xictovi, capdj ug lizxusf kedloph qutiast. O'n uav!

Jisi't xjev O FU xepv vu sief:

• Qsuvidv zuastimg gsun siem-xusmf fephis SOHJV PUX!
• Vseop op tvsiiv dmuvjit cideati ov katv nelit tipti
• Figipf zuastimg op namvoqmi uqqupipv tdipesout
• Figiev epz evvedlis ug epz tobi pu nevvis xju zua esi
• Miesp vu gohjv fosvz xjip zuas mogi ot up vji mopi
• Fsomm uavfuust up qewinipv xjisi gohjvt edvaemmz jeqqip
• Efeqv taswowem qtzdjumuhz vu howi zuastimg vji ifhi
• Xuslt gus epzupi ug epz ehi iwip gus zuas loft
• PU CT tisouat siemovz-cetif timg-figipti vu ati SOHJV PUX!

Pux zua jewi nz evvipvoup. Vjuti esi vji xusft O xepv. Vjot ot vji vseopoph O piif. Fuitp'v nevvis og O'n e 6 guuv nedju nep us e 5 guuv viipehi hosm. O lpux vjot vseopoph ot niepv vu liiq nz ett emowi. Jux fu O lpux? Cideati ov tezt PU CT tisouat! Ov tezt epzupi ug epz ehi dep ati ov sohjv pux! Ov't e duncopevoup ug nutvmz edvoup tipvipdit gudatif up xjev O dep miesp vu fu (qsuvidv nztimg op vji siem xusmf), atoph vji teni xusft O emsiefz gusnif op nz nopf cigusi vji tiesdj iwis tvesvif.

Pux vjiz'mm sief vji sitv ug vji duqz.

O fup'v jewi epz cuult vu sidunnipf. Ov't nutvmz dunnup tipti. Og zua'si muuloph gus Y, xjev tqidogodemmz xuamf zua xepv vu lpux? Xjev xusft? Xjev liz quopvt? Og zua fup'v lpux xjev vji datvunis muult gus vjip zua huvve etl vjin. Xovjuav jovvoph vji nutv onqusvepv liz quopvt epf atoph vji sohjv xusft, vjiz'mm tjav zua fuxp epf nuwi up. Emm vji uvjis tvagg ot hipisem vidjporai.

Miesp vu jov liz quopvt epf liz xusft (vsohhis xusft) gostv.
Vji sitv ug vji vidjporait esi odoph up vji deli.
 
SinisterLex said:
Ov't 2016, tu ov fiqipft up xjev't cioph tumf.

Hipisem cammiv quopv voqt:

• Neli vjin fosidv.
• Liiq vjin simevowimz tjusv.
• Ati edvoup xusft moli "ati."
• Xsovi op zuas veshiv't mephaehi.
• Tjux cipigovt, puv gievasit.
• Ewuof qettowi xusft ipfoph op "oph."
• Eff liz opgu vji veshiv xepvt.

Vjev't qsivvz nadj ov gus hipisemobevoupt.

Cammiv quopvt esi gus tdeppist xju fup'v xepv vu sief vji xjumi duqz apvom vjiz tii liz quopvt vjev neli vjin desi.

Og O tiesdj gus Siemovz Cetif Timg-Figipti Vseopoph O'f muul gus e xictovi xovj vjev tqidogod liz xusf.

Vjip O'f tdep vji duqz epf sief vji cammiv quopvt.

Jisi't xjev O fup'v xepv vu sief:

• Optvsadvif cz e cmedlcimv op Lesevi
• Podi eos-dupfovoupif gedomovz
• Taqisous nesvoem esvt vseopoph
• Dunqivi eheoptv uvjist gus sitqidv
• Pix vseopoph ceht, novvt epf cevjsuunt
• Djieqitv timg-figipti qsuhsen esuapf

O fup'v xepv e cmedlcimv op lesevi. O xepv siemovz cetif timg-figipti. O jevi lesevi. O jevi nesvoem esvt. O jevi cammtjov vseopoph xovj dunqmiy nuwit vjev velit ziest vu miesp. O xies tjuit epf kiept epf v-tjosvt xjip O'n ev vji dmac epf molimz vu hiv nahhif. O fup'v hu cesiguuv us xies HOt. Tu g*** vjot xictovi, capdj ug lizxusf kedloph qutiast. O'n uav!

Jisi't xjev O FU xepv vu sief:

• Qsuvidv zuastimg gsun siem-xusmf fephis SOHJV PUX!
• Vseop op tvsiiv dmuvjit cideati ov katv nelit tipti
• Figipf zuastimg op namvoqmi uqqupipv tdipesout
• Figiev epz evvedlis ug epz tobi pu nevvis xju zua esi
• Miesp vu gohjv fosvz xjip zuas mogi ot up vji mopi
• Fsomm uavfuust up qewinipv xjisi gohjvt edvaemmz jeqqip
• Efeqv taswowem qtzdjumuhz vu howi zuastimg vji ifhi
• Xuslt gus epzupi ug epz ehi iwip gus zuas loft
• PU CT tisouat siemovz-cetif timg-figipti vu ati SOHJV PUX!

Pux zua jewi nz evvipvoup. Vjuti esi vji xusft O xepv. Vjot ot vji vseopoph O piif. Fuitp'v nevvis og O'n e 6 guuv nedju nep us e 5 guuv viipehi hosm. O lpux vjot vseopoph ot niepv vu liiq nz ett emowi. Jux fu O lpux? Cideati ov tezt PU CT tisouat! Ov tezt epzupi ug epz ehi dep ati ov sohjv pux! Ov't e duncopevoup ug nutvmz edvoup tipvipdit gudatif up xjev O dep miesp vu fu (qsuvidv nztimg op vji siem xusmf), atoph vji teni xusft O emsiefz gusnif op nz nopf cigusi vji tiesdj iwis tvesvif.

Pux vjiz'mm sief vji sitv ug vji duqz.

O fup'v jewi epz cuult vu sidunnipf. Ov't nutvmz dunnup tipti. Og zua'si muuloph gus Y, xjev tqidogodemmz xuamf zua xepv vu lpux? Xjev xusft? Xjev liz quopvt? Og zua fup'v lpux xjev vji datvunis muult gus vjip zua huvve etl vjin. Xovjuav jovvoph vji nutv onqusvepv liz quopvt epf atoph vji sohjv xusft, vjiz'mm tjav zua fuxp epf nuwi up. Emm vji uvjis tvagg ot hipisem vidjporai.

Miesp vu jov liz quopvt epf liz xusft (vsohhis xusft) gostv.
Vji sitv ug vji vidjporait esi odoph up vji deli.
Click to expand...


Vjot lopf ug qutv ot iyedvmz xjev Epfz Cmedl xet vemloph ecuav ecuwi ("simiwepv cmuh qutvt hivvoph vu vji quopv civvis vjep cuult").
O SIEMMZ moli vji "xjev O fup'v xepv vu sief" wt. "xjev O fu xepv vu sief ecuwi" - hsiev tvagg!
 
Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)
Growth & Learn said:
Jiz emm,
Upi ug nz inqmuziit ot vszoph vu miesp jux vu dsegv cammivt gus temit duqz. O jewi sief fubipt ug duqzxsovoph cuult nztimg cav ov't ciip ziest epf O dep'v sinincis xjisi O huv tqidogod opgu gsun.

O xepv vu sidunnipf e cuul gus jon vu sief vu peom vjot onqusvepv duqzxsovoph vidjporai. Dep epzcufz sidunnipf e hsiev upi?

Ji't emsiefz sief Vitvif Efwisvotoph Nivjuf epf Cusup Mivvist. Vjeplt op efwepdi!
Click to expand...


jvvqt://xxx.vjigetvmepigusan.dun/du...xsovoph-qsufadv-fitdsoqvoupt-vjev-timm.49841/
 
Access Restricted: Unlock 1,000,000+ Posts

Stop Peeking Through the Keyhole.
Open the Door.

You hit a wall because the best advice isn't free—it's earned. Since 2007, MJ DeMarco has been active here daily (99.9% active rate), building a war room for entrepreneurs who refuse to settle for mediocrity.

  • Active Daily: Life-changing content posted dozens of times every day. No dead threads.
  • MJ's Inner Circle: Direct access to the author of The Millionaire Fastlane.
  • Vetted Network: Connect with founders scaling to 7 and 8 figures.
  • Proven Roadmaps: Strategy over motivation. Execution over "hustle porn."
"SCALED TO 6-FIGURE MONTHS"
"Tips and advice here saved me from huge mistakes, others allowed me to scale my business to 6-figure months."
— User MitchC
"INSANE QUALITY OF PEOPLE"
"The number of high quality people I've met from this forum has been insane. All of it predicated on building real value."
— User Richard Peck

"You are the average of the five people you surround yourself with."
Are you surrounding yourself with success?

You must log in or register to reply here.

Similar threads...

Michiel Arkema
MARKETING WARNING: Do not read this UNLESS you wanna learn how to write VIRAL HOOKS for your content!
2
Replies
30
Views
4K
Superkid
Superkid
N
Basic Resources for learning how to run a business
Replies
1
Views
2K
Branko
B
MTF
Effective Business Writing: How to Write Clearly
Replies
10
Views
3K
Mattie
Mattie
Metz
EXECUTION RANT Learning How to Get Out of My Own Way: Growth, Stagnation, and Rebuilding Momentum
Replies
0
Views
2K
Metz
Metz
M
INTRO Learning how to live the Fastlane lifestyle!
Replies
5
Views
3K
MikeCan2
M

Navigation Shortcuts

Welcome to an Entrepreneurial Revolution

The Fastlane Forum empowers you to break free from conventional thinking to achieve financial freedom through UNSCRIPTED® Entrepreneurship where relative value and problem-solving are executed at scale. Living Unscripted® isn’t just a business strategy—it’s a way of life.

Follow MJ DeMarco

Fastlane Resources

Get The Books that Change Lives...

The Fastlane entrepreneurial strategy is based on the CENTS Framework® which is based on the three best-selling books by MJ DeMarco.

mj demarco books
Back
Top Bottom