omar
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They are usually using Amazon review groups or hiring copmanies to help them get reviews. With some of these groups you are guaranteed 1 sample to 1 review. People in these groups only get the samples if they agree to do a review, else they will get kicked out of the group and no longer get free samples. And people love free stuff so they want to stay in the group!
EDIT: I read someone else mentioned this later in the thread. Feel free to delete.
Didn't amazon make this against terms last year, for a seller to give free samples in exchange for a review?
I'm aware that people can still leave reviews by getting free samples, but I'm referring to the explicit nature of the exchange.
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