Well what happened originally was iTunes. Steve Jobs saw Napster happening, realized that people wanted to download music, and he jumped on it. Now you get this cool little iPod, you get high quality mp3s (rathe than napster’s hit or most 96kbps crap) with artwork and labels and all.Napster was not a moral problem, but a technological one which we've solved now by adapting technology to the desires of the people. The same should happen to newspapers.
"We're trying to compete with piracy. We're trying to pull people away from piracy and say, 'You can buy these songs legally for a fair price.' If the price goes up people will go back to piracy, then everybody loses. The labels make more money from selling tracks on iTunes than when they sell a CD. There are no marketing costs for them. If they want to raise the prices it just means they're getting a little greedy.” - Steve Jobs
Steve Jobs on the iTunes Music Store: The Unpublished Interview
iTunes turns 10: How Apple music store killed old music industry - NBC News
But basically what you said..
Downloading was more convent than walking to the store and buying 10 CDs.
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