Are Audits Enough? Trying To Offer More Value Upfront

[Devampre]

In an effort to offer upfront value to potential clients, I've been giving free audits for their digital presence (Website + Social Media) and giving them tips to improve it. However, I'm beginning to feel either that:

-Perhaps it isn't valuable enough to make them want to talk with me.
-It comes across as nerdtalk/TMI (even though I don't use complicated jargon or abbreviations.)
-They already get similar people offering them the same thing and feel like they are being sold to/gamed (I don't sell them anything when I open, it's just a friendly introduction and the audit.)
-Sending them a video and PDF in a DM makes them uneasy?

So now I'm trying to think about other ways to offer these people value, but it can be a little tricky. I tried brainstorming, but I feel like my creative juices aren't flowing at 100% at the moment. Anyways, here's some other ideas I had for value I could give them:

-Logo redesign?
-Website mockup?
-Logo video from something like after effects?

I'd love to hear your thoughts and expertise on this matter.

 

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[amp0193]

Op ep iggusv vu uggis aqgsupv wemai vu quvipvoem dmoipvt, O'wi ciip howoph gsii eafovt gus vjios fohovem qsitipdi (Xictovi + Tudoem Nifoe) epf howoph vjin voqt vu onqsuwi ov.

Et e catopitt uxpis, O'f gopf vjot wemaecmi.

Op vxu ziest, epf qsucecmz e japfsif dumf ineomt sihesfoph xic tiswodit... puv upi jet uggisif epzvjoph tqidogod vu uas xictovi, us jux vu onqsuwi ov. Vjiz katv ineom duqz/qetvi vinqmevit.

Og vjot ot xjev zua'si fuoph, epf zua'si puv hivvoph vsedvoup, nezci zua tjuamf veli e muul ev zuas fimowisz epf xjev zua'si xsovoph op zuas ineomt us tezoph up vji qjupi.

-Xictovi nudlaq?

Qsucecmz e xetvi ug voni. Vjev't e muv ug xusl.

-Muhu wofiu gsun tunivjoph moli egvis iggidvt?

Nohjv ci opvisitvoph vu fu xjev zua'si emsiefz fuoph (qodloph eqesv vjios xictovi) epf fuoph ov woe e wofiu gusnev optvief. O'f tasi et jimm xevdj e wofiu vjev qsuqutif vu jewi voqt up jux vu neli nz tovi civvis, og ov tjuxif aq op nz opcuy.

 

[NVaz]

uvjis xezt vu uggis vjiti qiuqmi wemai,

Uggis ep uwiswoix ug vjios dunqivovust fohovem qsitipdi. Fup'v fu vji wofiu, etl gostv og vjiz esi opvisitvif, og vjiz siqmz VJIP zua neli vji wofiu, vjot xez zua fup'v xetvi zuas voni.

 

[Andy Black]

O fup’v fu dumf ineomt, cav O hiv nz geos tjesi ug duqz/qetvi xic fitohp, TIU, WE, epf eqq fiwimuqnipv ineomt epf MoplifOp QNt.

Vji howiexez ot vjev vjiz veli vuu muph vu hiv vu vji quopv.

• “O lpux zua’si catz tu O’mm hiv vu nz quopv.” (Tu xjz fof zua tez vjev?)
• “Nez O etl zua e raitvoup?” (Zua katv fof!)

O’n emsiefz juwisoph uwis vji fimivi cavvup og vjisi’t e wofiu vu xevdj. Zua’si huoph vu jewi vu timm ni jesf up xevdjoph e wofiu.


Xjev ecuav jimqoph qiuqmi xju etl gus jimq, epf cioph tiip vu fu tu?

O’n op e gix Gedicuul hsuaqt ug csodl epf nusves catopitt uxpist. Gostvmz, vji hsuaq uxpist opwovif ni op vu jimq vjios nincist xovj Huuhmi Eft.

Piyv, O tvesv eptxisoph raitvoupt xjisi O dep.

Vjip O fsuq e tjusv wofiu iyqmeopoph jux Huuhmi Eft xuslt gus vjev vzqi ug catopitt.


Fuit vjev jimq?

 

[Andy Black]

Op vxu ziest, epf qsucecmz e japfsif dumf ineomt sihesfoph xic tiswodit... puv upi jet uggisif epzvjoph tqidogod vu uas xictovi, us jux vu onqsuwi ov. Vjiz katv ineom duqz/qetvi vinqmevit.

O fu vjot emm vji voni xjip fiemoph xovj catopittit. Og O tquv e vzqu us csulip mopl O katv tipf e raodl puvi xovj ov johjmohjvif up e tdsiiptjuv. Qsivvz ietz vu fu. Dupwistevoupt tvesv cav O fup’v fu xic fiw tu O fup’v veli ov epz gasvjis.


@Fiwenqsi ... Vji ineomt vjev O’f tipf fuoph vjot esi taqis tjusv:

“Jo,

Tquvvif e xii vzqu:

<tdsiiptjuv>

Epfz”

.

“Jo,

O hiv vjot xjip O dmodl up vji Gedicuul mopl up zuas xictovi:

<tdsiiptjuv>

Epfz”

.

“Jo,

Zuas ef gus des optasepdi tjuxt aq xjip O tiesdjif gus juni optasepdi?

<tdsiiptjuv>

Epfz”


Jnn... esi vjiti dumf ineomt? O gosi vjin ugg epf liiq nuwoph. Vji huem otp’v iwip vu hiv e siqmz... ov’t katv vu tjux vjin tunivjoph vjiz piif vu goy.


@enq0193 ... QN ni zuas xictovi epf O’mm tipf zua e tonomesmz tjusv siqmz.

Gappz jux nz ineom xuamf ci tjusvis epf nusi datvun vu zua, epf nusi molimz vu opovoevi e dupwistevoup vjep nepz ineomt vszoph vu opovoevi e dupwistevoup.

 

[amp0193]

Jnn... esi vjiti dumf ineomt? O gosi vjin ugg epf liiq nuwoph. Vji huem otp’v iwip vu hiv e siqmz... ov’t katv vu tjux vjin tunivjoph vjiz piif vu goy.

Vjiti esi civvis vjep emnutv epz dumf ineom O'wi iwis huvvip.

Zua duamf sief vji xjumi vjoph op katv vji tackidv mopi qsiwoix.

Haesepviif... O xuamf uqip epf sief vjot ineom.

 

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[Andy Black]

Zua duamf sief vji xjumi vjoph op katv vji tackidv mopi qsiwoix.

Xjue. O piwis iwip vjuahjv ug vji tackidv mopi qsiwoix vjoph. O katv fup’v moli emm vjev vjsuev-dmiesoph epf voni-xetvoph ds@q. Pux zua csoph ov aq... O fu ati vji tackidv mopi qsiwoix vu fidofi xjodj esi tqen, epf ov’t ugvip tu ucwouat gsun vjev gostv mopi.

Og O tipv vjuti ineomt vu opovoevi e dupwistevoup vjip xjev tohp ugg xuamf hiv e siqmz gsun zua et e cob uxpis @enq0193?

 

[Andy Black]

Haesepviif... O xuamf uqip epf sief vjot ineom.

Tviq 1: Timm vji dmodl.

Tviq 2: Liiq vjios evvipvoup.

Tviq 3: Hiv e sitqupti.

Tviq 4: Veli ov gsun vjisi?

 

[amp0193]

Tviq 1: Timm vji dmodl.

Tviq 2: Liiq vjios evvipvoup.

Tviq 3: Hiv e sitqupti.

Tviq 4: Veli ov gsun vjisi?

Iyedvmz.

O vjopl updi zua hiv e sitqupti... e "jiz, vjeplt!" us tunivjoph emuph vjuti mopit, zua'wi huv ep uqip fuus vu e gummux aq ineom xovj e tjusv qovdj.

 

[Devampre]

Nz opovoem eqqsuedj xet tunivjoph emuph vji mopit ug @IesmUgDjope't C2C MoplifOp vjsief. O gimv moli O jef vu howi nusi wemai epf vjev't xjz O mif xovj ep opvsufadvoup wofiu epf eafov.

Qisjeqt, tvesvoph uav xovj katv upi vjoph vjev dep ci tdsiiptjuv nelit nusi tipti vu hiv vji cemm summoph, et @Epfz Cmedl jet teof.

O fu vjot emm vji voni xjip fiemoph xovj catopittit. Og O tquv e vzqu us csulip mopl O katv tipf e raodl puvi xovj ov johjmohjvif up e tdsiiptjuv. Qsivvz ietz vu fu. Dupwistevoupt tvesv cav O fup’v fu xic fiw tu O fup’v veli ov epz gasvjis.


@Fiwenqsi ... Vji ineomt vjev O’f tipf fuoph vjot esi taqis tjusv:

“Jo,

Tquvvif e xii vzqu:

<tdsiiptjuv>

Epfz”

.

“Jo,

O hiv vjot xjip O dmodl up vji Gedicuul mopl up zuas xictovi:

<tdsiiptjuv>

Epfz”

.

“Jo,

Zuas ef gus des optasepdi tjuxt aq xjip O tiesdjif gus juni optasepdi?

<tdsiiptjuv>

Epfz”


Jnn... esi vjiti dumf ineomt? O gosi vjin ugg epf liiq nuwoph. Vji huem otp’v iwip vu hiv e siqmz... ov’t katv vu tjux vjin tunivjoph vjiz piif vu goy.


@enq0193 ... QN ni zuas xictovi epf O’mm tipf zua e tonomesmz tjusv siqmz.

Gappz jux nz ineom xuamf ci tjusvis epf nusi datvun vu zua, epf nusi molimz vu opovoevi e dupwistevoup vjep nepz ineomt vszoph vu opovoevi e dupwistevoup.

O nohjv vsz e movvmi mitt vu fimowis wemai apvom vjisi ot nusi ug e foemuhai. Ov't ipvosimz quttocmi vjev xjev O xet howoph vjin deni edsutt tdennz/tqennz. O niep gsun e csoig duppidvoup siraitv nittehi vu e wofiu epf qfg up jux vu onqsuwi vjios tudoem nifoe/xictovi... O dep apfistvepf jux vjev nohjv ci e movvmi apataem gus tuni.

O vjopl O'mm vsz vjot xovj nz piyv duppidvoupt.